Creativity Reimagined: Entertainment, AI, and Big Indie Rise
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Resources & Recommendations
People Mentioned
- Robert Wong (Google) - Referenced for a specific quote about AI and change in the industry: "everything has changed nothing has changed."
- Julie Barr - Mentioned for discussing the uses of attention data and its application to various business cases.
- Rashma Karnik (Nexxen, The Female Coach) - Acknowledged for her work in setting up meetings and participating in panels, contributing to partnerships for Mission One.
Organizations & Institutions
- Outfront Media - A large out-of-home company that expressed interest in collaborating with creative people.
- MIQ - Hosted a dinner where the United Airlines connected team was present, leading to a discussion about their innovative ad opportunities.
- United Airlines - Their "connected team" was highlighted for their approach to integrating brand partners and ad opportunities throughout the entire customer travel experience, from booking to post-trip.
- Google - Collaborated with Barkley OKRP on an "impossible ad" project, utilizing their AI tools to create an ad that couldn't be made without AI.
Other Resources
- Tecate beer's "Gulf of Mexico" campaign - An example of creative media and tech integration where they used a Google Maps insight to temporarily rename a body of water, promoting their brand and Mexican culture.
- O2's "AI granny" scambaiting bot - An example of using AI for a fun and impactful purpose, where a fake AI granny wastes scammers' time.
- Vaseline Verified idea - An idea mentioned as an example of successful strategy, creative, and media connection that is within the agency's reach.
- Hyundai's "Night Fishing" film - A longer-length film entirely shot using the five cameras on a car, highlighted as an example where the execution is the idea and vice versa.
- Nutter Butter social media work - A case study of a low-budget social media campaign that gained significant attention by allowing a creative team to be "unhinged" within a self-contained "bizarro universe" with specific rules.