Brands Build Lasting Impact By Deeply Embedding Utility
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Resources & Recommendations
Campaigns
- Missed Birthdays - A campaign designed to raise awareness about teen suicide, featuring a film and an activation with 600 birthday balloons in a mall to represent teens lost to suicide.
- Vaseline Verified - A campaign where Vaseline created a lab to verify TikTok and Instagram hacks using their product, sending verified users a trophy and allowing them to sell Vaseline.
People Mentioned
- Mustafa (CEO of Microsoft AI) - Mentioned for his perspective on centering humans in the AI conversation and lowering barriers to entry for creative ideas.
- Colin de Courcy (Snap) - Mentioned for his insights during a discussion on AI.
- Chris Cardetti - Mentioned for his simple two-bucket approach to AI: innovation or efficiency.
- Kevin Babcock (Creative Partnership Lead for Google) - Referenced for discussions on leveraging AI tools and working with creators, with plans for him to visit the Chicago office.
- Allison Widerot - Mentioned as being present at the 4A's CEO breakfast, suggesting she might cover it.
- Pat Lacroix (Head of New Business and Growth on the Mission One side) - A coworker who sent a letter to Sean.
- Sue Salvi (ACD at BarkleyOKRP) - A coworker who sent a humorous letter to the hosts.
Organizations & Institutions
- Google - Mentioned for various meetings, dinner excursions, and as a key partner discussing AI tools and creative partnerships.
- Microsoft - Mentioned for a meeting and for the insights shared by their AI CEO.
- Sonos - Mentioned as the previous employer of engineers who started an AI company discussed in the episode.
- Mischief - An organization from which a speaker commented on the increasing ease of making both good and mediocre content due to AI.
- 4A's - Mentioned for hosting a CEO breakfast discussing industry challenges and the future of creativity.
- BBDO - Mentioned for their global CEO's perspective on the industry's value and avoiding fear regarding new technologies.
- Suncorp - An Australian insurance company mentioned for their Grand Prix winning work that involved designing an "indestructible house" and their long-term agency relationships.
Tools & Software
- Gemini (Google's AI) - Discussed in the context of leveraging AI tools.
- Arc - A tool that the hosts are working through, mentioned in conversation with Google's Kevin Babcock.
- Google Performance Max - Referenced as a tool that automates much of the work for paid search and social, leading to discussions about efficiency and the evolving roles of media activators.