This Modern Brand

By Advertising Week

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.

3 episodes

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All Episodes

Creativity Reimagined: Entertainment, AI, and Big Indie Rise

Jun 20, 2025

Advertising embraces entertainment, AI elevates craft, and "Big Indie" agencies rapidly integrate creative and media, forging human-centric brand experiences for a connected world.

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AI Accelerates Impossible Creativity, Humans Guide Greatness

Jun 19, 2025

AI sparks "magical" creative breakthroughs, not just efficiency gains, demanding agile teams and human oversight to avoid amplifying "shitty work" and ensure genuine innovation.

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Brands Build Lasting Impact By Deeply Embedding Utility

Jun 18, 2025

Brands build lasting impact by embedding utility into behavior, while AI empowers human creativity and strategic thinking, demanding vigilance against mediocrity and fostering trust-based partnerships for ambitious initiatives.

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