This Modern Brand
By Advertising Week
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
3 episodes
All Episodes
Creativity Reimagined: Entertainment, AI, and Big Indie Rise
Advertising embraces entertainment, AI elevates craft, and "Big Indie" agencies rapidly integrate creative and media, forging human-centric brand experiences for a connected world.
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AI Accelerates Impossible Creativity, Humans Guide Greatness
AI sparks "magical" creative breakthroughs, not just efficiency gains, demanding agile teams and human oversight to avoid amplifying "shitty work" and ensure genuine innovation.
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Brands Build Lasting Impact By Deeply Embedding Utility
Brands build lasting impact by embedding utility into behavior, while AI empowers human creativity and strategic thinking, demanding vigilance against mediocrity and fostering trust-based partnerships for ambitious initiatives.
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