AI Accelerates Impossible Creativity, Humans Guide Greatness
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Resources & Recommendations
People Mentioned
- Nicole Portwood (CMO at Suja Life) - Joined the podcast to discuss Slice's AI-powered radio station campaign.
- Julie Barr - Mentioned in the context of the Slice campaign presentation.
- Robert Wong (Lead at Google Creative Labs) - Made a point about AI that "everything's changed and nothing's changed," emphasizing the continued difficulty of creating great work and the risk of making "shitty work faster" with AI.
- Doug Eck (Research Lead at DeepMind) - Discussed the inner workings of AI, including image-to-text-to-image processes and the role of Gemini in interpreting prompts for tools like V03, and expressed optimism about AI as a human tool.
- Xanthe (Head of Creative at Pinterest) - Discussed the creative work being done at Pinterest.
- Peter Jackson (Filmmaker) - Referenced for his approach to making room for innovation and experimenting with new technology within his film projects, even when not directly needed.
- Joe De Salvo (Creative team at BarkleyOKRP) - Sent a "letter from home" to the podcast hosts.
Organizations & Institutions
- Suja Life - Mentioned as the company behind the Slice brand and the AI-powered radio station campaign.
- Google Creative Lighthouse Studio - Collaborated with BarkleyOKRP and Suja Life to develop the AI-powered radio station.
- DeepMind - Doug Eck, a research lead from DeepMind, was mentioned for his insights into AI.
- Yelp - Hosted a panel on which one of the podcast hosts participated.
- PMG Horizon - An agency whose representatives were on a panel with a podcast host.
- Kepler - An agency whose representatives were on a panel with a podcast host.
- Cleo Awards - Hosted an event celebrating female leaders, co-hosted by the podcast team.
- Pinterest - Referenced for its creative installations and the work of its head of creative.
- RGA - An agency mentioned for their work on Moncler, which involved creating a film using V02.
Websites & Online Resources
- The Fizz FM (thefizzfm.com) - The streaming website for the AI-powered radio station created for Slice.
- YouTube channel with Lo-Fi beats - An accompanying resource for The Fizz FM radio station.
Other Resources
- Slice (brand) - A retro soda brand that was relaunched with a focus on healthy ingredients and an AI-powered radio station campaign.
- V03 - An advanced AI tool used for generating video, specifically mentioned for its rapid improvements over V02.
- V02 - An earlier version of an AI video generation tool, referenced in comparison to V03.
- Gemini - An AI tool that interprets prompts for other AI tools like V03, facilitating the translation of human language to machine instructions.
- Flow - A Google tool that addresses the issue of connecting different AI tools and ensuring consistent outputs, mentioned in the context of RGA's custom-built solutions for Moncler.
- Smirnoff party generator - An AI-powered tool that generates specific party ideas based on user input, developed by a team from McCann.
- Moncler film by RGA - A film created using V02, notable for its accurate product rendering and RGA's custom tools for connecting AI outputs.