Resilience Through Change: Clarity, Connection, and Customer Loyalty
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Resources & Recommendations
People Mentioned
- Bob McDonald (Former CEO of Bond) - Morana Bakula's predecessor and mentor at Bond.
- Bob Clinton - Mentioned in the context of having direct and often challenging conversations in private and rewarding in public.
- Donald McDonald (Chairman of Bond) - Morana Bakula's mentor and former leader at Bond.
- Trisha (Head of HR at Bond) - Collaborated with Morana Bakula on listening tours for employees.
Organizations & Institutions
- Bond - A leading customer experience and brand loyalty agency.
Websites & Online Resources
- Bond Brand Loyalty (bondbrandloyalty.com) - The official website of the agency.
Other Resources
- Loyalty Report (in partnership with Visa) - An annual study conducted by Bond that surveys 60,000 consumers on brand engagement, loyalty, and what drives customer retention.