Human Emotion Fuels Brand Love, Not Logic

Resources

Resources & Recommendations

Books

• "Moving Your Brand Out of the Friend Zone" by Doug Zarkin - This book focuses on creating a deeper, more personal connection between brands and consumers, moving beyond a casual relationship to foster brand loyalty.
• "Think Faster, Talk Smarter" by Matt Abrahams - This book provides strategies and techniques for effective spontaneous communication, helping individuals improve their ability to communicate clearly and confidently when put on the spot.

Podcasts

• Think Fast, Talk Smart hosted by Matt Abrahams - This podcast focuses on communication skills, offering actionable advice and insights from experts to help listeners improve their ability to communicate effectively, especially in spontaneous situations.

People Mentioned

• Katie Couric - Mentioned in the context of a national partnership with the Good Feet Store, a company where Doug Zarkin previously worked.
• Flo (The Progressive Lady) - Referenced as a well-known brand character, distinguishing her role from Clive in Take 5 Oil Change marketing.
• Jake from State Farm - Referenced as a well-known brand character, distinguishing his role from Clive in Take 5 Oil Change marketing.
• Jennifer Aaker (Stanford Business School) - Mentioned as a colleague of Matt Abrahams at Stanford.
• Malcolm Gladwell - Referenced in relation to his book discussing advantages based on birth month, drawing a parallel to Matt Abrahams' experience of always being first alphabetically.
• Katie Milkman (Wharton Faculty) - Mentioned as a guest on the "Think Fast, Talk Smart" podcast.
• Jonah Berger (Wharton Faculty) - Mentioned as a guest on the "Think Fast, Talk Smart" podcast.
• Wendy De La Rosa (Wharton Faculty) - Mentioned as a guest on the "Think Fast, Talk Smart" podcast.
• Billy Jean King - Quoted for her saying, "Pressure is a privilege."

Tools & Software

• Placer.ai - Used by Take 5 Oil Change for geofencing and targeting to build strong marketing strategies.
• ChatGPT - Mentioned as an example of generative AI that can help with drafting communications and understanding emotional and factual content.

Organizations & Institutions

• Wharton Podcast Network - The platform hosting the "Marketing Matters" podcast.
• Good Feet Store - A wellness and fitness service company where Doug Zarkin previously served as Chief Brand Officer.
• Pearl Vision (Luxottica company) - An eyewear company where Doug Zarkin previously served as CMO, and for which a Harvard case study was written.
• Kelwood - A fashion company where Doug Zarkin held a marketing leadership role.
• Warnaco - A fashion company where Doug Zarkin held a marketing leadership role.
• Limited Brands - A fashion company where Doug Zarkin held a marketing leadership role.
• Avon - A cosmetics brand where Doug Zarkin held a marketing leadership role.
• Stanford Graduate School of Business - Where Matt Abrahams teaches strategic communication and hosts his podcast.
• Harvard - Mentioned in the context of research on paraphrasing and fostering trust, as well as a case study written about Pearl Vision.

Websites & Online Resources

• Takefive.com - The official website for Take 5 Oil Change.
• Take 5 Oil Change LinkedIn page - An online resource for information about Take 5 Oil Change.
• Fastersmarter.io - Matt Abrahams' website for his work and podcast.
• Matt Abrahams on LinkedIn - A professional networking profile for Matt Abrahams.

Other Resources

• F1 (Brad Pitt movie) - Referenced as a movie integration partnership for Take 5 Oil Change, allowing for brand awareness within the automotive industry.