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SBJ Morning Buzzcast

By Sports Business Journal

Daily: The hottest stories in sports business every morning.

187 episodes

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NFL Leverages Open Ticketing to Commoditize Secondary Markets

NFL Leverages Open Ticketing to Commoditize Secondary Markets

The NFL is turning secondary ticketing into a commodity to break down the barriers built by its competitors. By doing this, the league forces platforms to compete based on the quality of their user experience instead of relying on exclusive ticket inventory. This strategy shows how a dominant organization keeps control by opening up access to the market.

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Sports organizations are still relying on highlight reels and not doing much else with their social media, which makes non-endemic brands like...

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How Delayed Consequences Reshape Sports And Cities

How Delayed Consequences Reshape Sports And Cities

Franchise moves and expansion bids aren’t just news--they’re system shocks that reshape cities, leagues, and power structures for decades. The real edge goes to those who see beyond headlines to the second-order consequences: rising fees that lock out individual owners, private developments that rebuild neighborhoods without public cost, and rare admissions of failure that unlock real reform.

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