Record NFL Viewership, Stadium Naming, And Soccer Sponsorships
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Resources & Recommendations
Articles & Papers
- "Best Places to Work in Sports" (Sports Business Journal) - An article listing companies that scored highly in workplace culture and employee focus, serving as an indicator of good organizational practices in the sports industry.
People Mentioned
- David Beckham - Former professional soccer player who signed a five-year agreement with Bank of America as a soccer ambassador, focusing on the World Cup sponsorship and youth access to sports.
- Sophie Cunningham - WNBA player who signed with Project B, bringing credibility and a significant social media following to the new league.
- Caitlin Clark - WNBA player who played with Sophie Cunningham on the Fever.
- Grady Burnett (Co-founder of Project B, former executive at Facebook and Google) - Discussed the importance of player storytelling through digital and social outlets for the growth of Project B.
- Tom Friend (Sports Business Journal) - Interviewed Grady Burnett regarding Project B.
Organizations & Institutions
- Columbus Crew - A soccer team that secured a naming rights deal with Scott's Miracle Grow for their stadium.
- Yankees - A baseball team whose substantial ticket and premium suite revenue was highlighted as an example of the importance of ticket sales for a team's financial success.
- Bank of America - A financial institution that is a sponsor of the FIFA World Cup and signed David Beckham as a soccer ambassador to enhance their marketing activation.
- Project B - A startup women's basketball league that has signed WNBA players and plans to launch in the fall of 2026.
Websites & Online Resources
- sportsbusinessjournal.com - The website where listeners can find the "Best Places to Work in Sports" list.