Sports Business Focuses on Venue Ownership, Entertainment Districts, and Revenue Optimization - Episode Hero Image

Sports Business Focuses on Venue Ownership, Entertainment Districts, and Revenue Optimization

Original Title:

TL;DR

  • The NBA Cup's neutral site approach in Las Vegas has failed to generate fan interest, evidenced by empty seats, suggesting a move to higher-seeded home venues next season to boost energy and enthusiasm.
  • Steve Cohen's $8 billion Metropolitan Park project in Queens, a 50-acre mixed-use development including a casino, aims to create a year-round entertainment district by integrating a hotel, sportsbook, and public green space with existing sports facilities.
  • The $5 billion Centennial Yards project in Atlanta, a 50-acre mixed-use development adjacent to Mercedes Benz Stadium, will transform downtown with thousands of residential apartments, retail, and office towers, with parts opening next summer.
  • The Dallas Stars' pursuit of a new arena and adjacent development in Plano, Texas, is driven by a need to increase premium seating revenue, as they currently rank 29th in the NHL for premium revenue per game.
  • WNBA revenue sharing negotiations remain distant, with players seeking 30% of total league and team revenue while the league proposes less than 15%, indicating a potential compromise may not be reached until mid-to-late January.
  • The LA 28 Olympics will sell 14 million tickets in phases starting with registration in January, with one-third priced under $100, offering an affordable entry point for fans.

Deep Dive

The sports business landscape is characterized by significant investment in large-scale, mixed-use developments and a strategic shift towards optimizing revenue streams, particularly through premium seating and dedicated venues. These trends are reshaping fan engagement, team economics, and urban development, indicating a move towards creating year-round entertainment districts anchored by sports franchises.

The NBA Cup, despite its intent to boost early-season engagement, has struggled with fan interest, evidenced by soft attendance in Las Vegas. This suggests a potential pivot away from neutral-site finals, with future semifinals likely held at higher-seeded home venues. The league's consideration of moving the event entirely indicates that the current model has failed to generate sufficient energy and enthusiasm, highlighting a disconnect between the league's goals and fan reception in a neutral market.

Concurrently, massive mixed-use developments are transforming urban centers. In Queens, Steve Cohen's $8 billion Metropolitan Park project, featuring a Hard Rock casino and hotel adjacent to Citi Field, aims to create a year-round entertainment district. Similarly, Atlanta's $5 billion Centennial Yards project, developed by Hawks owner Tony Ressler, is creating thousands of residential units, retail, and office spaces around Mercedes-Benz Stadium and State Farm Arena. These projects underscore a strategy of leveraging sports facilities to drive broader economic development and create vibrant downtown hubs, with parts of Centennial Yards set to open as early as next summer.

In terms of team economics, the Dallas Stars' pursuit of a new arena in Plano, Texas, illustrates the critical importance of controlling revenue streams, particularly premium seating. The team's current revenue lags significantly behind the NHL average, primarily due to lower premium revenue per game. By building their own facility and adjacent mixed-use development, the Stars aim to increase premium seating by 4,000 seats, even while halving traditional suites, reflecting a broader industry trend where fans are prioritizing premium experiences over large, exclusive suites. This move is driven by the understanding that owning the venue and its associated development offers a more lucrative and flexible revenue model than relying on shared facilities.

Furthermore, the WNBA faces challenges in its Collective Bargaining Agreement negotiations, with a considerable gap between player demands for revenue sharing (30% of total league and team revenue) and the league's proposal (less than 15%). While a deal is expected, it may not be finalized until mid-to-late January, indicating ongoing tension over financial distribution. The LA 28 Olympics are also outlining their ticketing strategy, with 14 million tickets available, a third priced under $100, signaling an effort to ensure broad accessibility. These developments collectively illustrate a sports industry focused on maximizing revenue, enhancing fan experience, and integrating sports franchises into larger urban and entertainment ecosystems.

The core takeaway is that the future of sports business lies in comprehensive venue ownership and integrated entertainment districts, alongside a strategic recalibration of revenue-sharing models and fan engagement strategies to align with evolving preferences and economic realities.

Action Items

  • Audit NBA Cup fan interest: Measure engagement metrics across 3-5 markets to inform future neutral site decisions.
  • Analyze Dallas Stars revenue streams: Quantify premium seating revenue gap (target 4,000 seats) versus league average (target $520k/game).
  • Track mixed-use development impact: For Queens and Atlanta projects, identify 3-5 key metrics for year-round economic activity.
  • Evaluate WNBA CBA proposals: Calculate revenue share difference between player ask (30%) and league proposal (<15%).
  • Measure LA 28 ticket affordability: Track percentage of tickets priced under $100 for the first 14 million available.

Key Quotes

"we know the players like nba cup because they like paying for the increased payout especially they like more than 500 000 at stake for the title winning players i will say the idea of increasing attention on the nba during the early part of the season when college football and the nfl really dominate the sports calendar has pretty much helped but it's hard to get a good sense of fan interest in the nba cup"

The speaker notes that NBA players are motivated by the financial incentives of the NBA Cup, and while the tournament has helped draw attention to the league early in the season, it is difficult to gauge genuine fan interest. This suggests a potential disconnect between player motivation and broader fan engagement with the event.


"there are plenty of reports that the league is considering moving the event away from las vegas for next season and that is largely because of soft fan interest in that market it just hasn't caught on for this neutral site approach it's really failed to generate some energy and enthusiasm in the building empty seats have been a problem all three years of the nba cup in las vegas"

The speaker highlights that the NBA Cup's neutral site approach in Las Vegas has not generated sufficient fan interest, evidenced by empty seats over its three-year run. This indicates that the league is considering relocating the event, possibly to a higher-seeded team's home venue, to improve atmosphere and attendance.


"yes i said that right 8 billion and that includes a casino right next to city field now this development will take a number of years it's projected to be finished in 2030 and this is going to be one of the most ambitious projects in sports as it will be built on 50 acres around city field"

The speaker emphasizes the immense scale and cost of the Metropolitan Park project in Queens, which includes a casino and is slated for completion in 2030. This project, developed by Steve Cohen and Hard Rock International, is described as one of the most ambitious in sports, spanning 50 acres around City Field.


"this idea is the brainchild of hawks owner tony ressler who wants to make atlanta known for having a very vibrant downtown this will really transform atlanta it is one of the largest construction projects in the entire southern region of the united states and you'll start seeing parts of this development open up next summer during the fifa world cup"

The speaker explains that the Centennial Yards project in Atlanta, conceived by Hawks owner Tony Ressler, aims to create a vibrant downtown and is one of the largest construction endeavors in the Southern United States. Parts of this development are expected to open next summer, coinciding with the FIFA World Cup.


"the reason is simple they would get more revenue from their own arena and from an adjacent 75 acre mixed use development they would also lean into the trend of more and more premium seating and while they would reduce their suite inventory in half to about 50 suites at a new facility they would increase premium seating inventory by as many as 4 000 seats"

The speaker explains that the Dallas Stars' desire for a new arena in Plano is driven by the potential for increased revenue from both the arena itself and an adjacent mixed-use development. The Stars plan to shift focus from traditional suites to a larger volume of premium seating, reflecting a broader trend in sports venue revenue generation.


"revenue has been an issue for the stars they really lagged behind their nhl colleagues they ranked 29th out of 32 teams in premium revenue they bring in 257 000 per game and that is less than half the league average most teams are bringing in north of 520 000 per game"

The speaker highlights that the Dallas Stars significantly underperform in premium revenue compared to their NHL peers, ranking 29th out of 32 teams. This financial disparity, with the Stars earning less than half the league average per game, underscores the team's motivation to seek a new arena that can better capitalize on premium seating opportunities.


"the players are looking for 30 of total league and team revenue the wnba's proposal the latest one has less than 15 of total league revenue being shared so there is a deal to be made here a deal will get done if you look at the percentage gap they can reach a compromise but it may not be anytime until mid to late january that a cba gets done for the wnba"

The speaker details the significant gap in revenue sharing proposals between the WNBA players and the league, with players seeking 30% and the league offering less than 15%. Despite this disparity, the speaker believes a compromise is achievable, though a new Collective Bargaining Agreement may not be finalized until mid to late January.


"i like the low cost point of entry and again roughly 14 million tickets to be sold for the olympics and paralympics and 2028 and i was at a dinner last night and the conversation was on what event will have the biggest impact on the global sports scene the la 28 olympics or the world cup next summer most around the dinner table felt the world cup because it impacts three countries canada mexico and the united states and multiple cities"

The speaker expresses approval for the affordable ticket pricing for the LA 2028 Olympics, noting that approximately one-third of the 14 million tickets will cost under $100. This is contrasted with a dinner conversation where most attendees felt the upcoming World Cup would have a greater global impact due to its reach across three countries and multiple cities.


"she has been with the new england patriots for 52 seasons but this one will be the last one for nancy meyer and sbj's ben fisher looks at her career in foxboro started in 1974 she's worked for chuck fairbank raymond berry bill parcells bill belichick pete carroll now mike vrabel she's worked under the sullivan family she's worked for the crafts it's an amazing story of longevity talent and respect check it out in this week's sports business journal"

The speaker highlights the remarkable 52-season career of Nancy Meyer with the New England Patriots, marking her final season. Ben Fisher's article in the Sports Business Journal details her extensive tenure, having worked under numerous prominent coaches and ownership groups since 1974, framing it as a story of exceptional longevity, talent, and respect.

Resources

External Resources

Books

  • "SBJ Morning Buzzcast: December 16, 2025" by [No Author Mentioned] - Mentioned as the title of the podcast episode.

Videos & Documentaries

  • Monster Energy SMX World Championship - Mentioned for showcasing elite off-road motorcycle racers.

Research & Studies

  • Dallas Stars Revenue Data (Dallas Morning News) - Discussed as information supporting the team's argument for a new arena.
  • CBA Negotiations (WNBA) - Referenced for the ongoing discussions between the players union and the league.

Tools & Software

  • Casino - Mentioned as part of the Metropolitan Park project in Queens.
  • Sportsbook - Mentioned as part of the Metropolitan Park project in Queens.

Articles & Papers

  • "SBJ Morning Buzzcast: December 16, 2025" (Sports Business Journal) - Mentioned as the source of the episode's content.
  • "SBJ's Ben Fisher looks at her career in Foxboro" (Sports Business Journal) - Mentioned for detailing Nancy Meyer's career with the New England Patriots.

People

  • Steve Cohen - Mentioned as the owner of the Mets and leading the Metropolitan Park project in Queens.
  • Hard Rock International - Mentioned as a partner in the Metropolitan Park project in Queens.
  • Tony Ressler - Mentioned as the owner of the Hawks and the brainchild behind the Centennial Yards project in Atlanta.
  • Nancy Meyer - Mentioned for her 52 seasons with the New England Patriots.
  • Ben Fisher - Mentioned as the Sports Business Journal writer who detailed Nancy Meyer's career.
  • Chuck Fairbank - Mentioned as a former coach Nancy Meyer worked under.
  • Raymond Berry - Mentioned as a former coach Nancy Meyer worked under.
  • Bill Parcells - Mentioned as a former coach Nancy Meyer worked under.
  • Bill Belichick - Mentioned as a former coach Nancy Meyer worked under.
  • Pete Carroll - Mentioned as a former coach Nancy Meyer worked under.
  • Mike Vrabel - Mentioned as a current coach Nancy Meyer worked under.
  • Jett Lawrence - Mentioned as a rider in the Monster Energy SMX World Championship.
  • Cooper Webb - Mentioned as a rider in the Monster Energy SMX World Championship.
  • Hayden Deegan - Mentioned as a rider in the Monster Energy SMX World Championship.
  • Jo Shimoda - Mentioned as a rider in the Monster Energy SMX World Championship.

Organizations & Institutions

  • NBA (National Basketball Association) - Discussed in relation to the NBA Cup and its potential future.
  • Amazon - Mentioned as the broadcaster of the NBA Cup finals.
  • New York's Gaming Commission - Mentioned for granting final approval for the Metropolitan Park project.
  • City Field - Mentioned as the location near which the Metropolitan Park project will be built.
  • NYCFC - Mentioned as having a new soccer facility within the planned sports and entertainment district in Queens.
  • USTA National Tennis Center - Mentioned as being within the planned sports and entertainment district in Queens.
  • Mercedes Benz Stadium - Mentioned as being adjacent to the Centennial Yards project in Atlanta.
  • State Farm Arena - Mentioned as being adjacent to the Centennial Yards project in Atlanta.
  • Hawks - Mentioned as an organization whose owner is involved in the Centennial Yards project.
  • NHL (National Hockey League) - Mentioned in the context of the Dallas Stars' revenue and arena situation.
  • Dallas Stars - Mentioned for their revenue makeup and desire for a new arena.
  • WNBA (Women's National Basketball Association) - Discussed in relation to CBA negotiations.
  • New England Patriots - Mentioned for Nancy Meyer's long tenure with the team.
  • Sullivan family - Mentioned as former owners of the New England Patriots.
  • Crafts - Mentioned as current owners of the New England Patriots.

Courses & Educational Resources

  • Metropolitan Park project - Mentioned as a large-scale development project.
  • Centennial Yards project - Mentioned as a large-scale development project.

Websites & Online Resources

  • supermotocross.com - Mentioned for fans to learn more about the Monster Energy SMX World Championship.

Podcasts & Audio

  • SBJ Morning Buzzcast - The podcast hosting the discussion.

Other Resources

  • NBA Cup - Discussed as an event and its potential future.
  • Metropolitan Park project - Mentioned as a major mixed-use development in Queens.
  • Centennial Yards project - Mentioned as a major mixed-use development in Atlanta.
  • Premium seating - Discussed as a revenue driver for sports teams.
  • Suite inventory - Discussed in relation to the Dallas Stars' arena plans.
  • Ticket sales - Mentioned as a primary revenue source for NHL teams.
  • Television, radio, and advertising - Mentioned as a revenue source for NHL teams.
  • CBA (Collective Bargaining Agreement) - Referenced in the context of WNBA negotiations.
  • LA 28 Olympics - Discussed in relation to ticketing and its global sports impact.
  • FIFA World Cup - Discussed in relation to its global sports impact and the Centennial Yards project opening.
  • Paralympic Games - Mentioned in relation to ticketing for the LA 28 event.
  • Mixed-use developments - Mentioned as a recurring theme in sports business.

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