PWHL expansion teams thrive, NWSL fights to retain stars, MLS strategically schedules, Learfield explores sale, and NBA viewership surges, reshaping the sports business landscape.
PGA Tour considers major schedule changes, potentially reducing events for greater impact. Congress proposes $50 million for major sporting event infrastructure. AI now personalizes sports ads based on fan emotions.
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The NBA accelerates European expansion plans and explores relocating its Cup finals to historic college arenas, while teams aggressively expand ultra-premium fan experiences.
College sports expand globally and diversify revenue, while media giants like Netflix eye sports content, reshaping the entertainment landscape for future fans.
"Rob Schaefer spoke to Butorac" (sportsbusinessjournal.com) - This article provides more details about Eric Butorac's promotion at the USTA.
People Mentioned
Eric Butorac (US Open Director, Managing Director, Tennis Business Development at USTA) - Named as the new US Open director, replacing Stacey Allister.
Stacey Allister (Chief Executive for Pro Tennis at USTA) - The outgoing US Open director, shifting into an advisory role.
Dan Helfrich (Chief Operating Officer of US Soccer Federation, former CEO of Deloitte Consulting) - Hired as the US Soccer Federation's first COO, tasked with improving business practices.
President Trump - Announced a FIFA pass system to enable prioritized visa interviews for World Cup ticket holders.
Marco Rubio (Secretary of State) - Mentioned in the context of staffing increases for visa processing.
Gianni Infantino (FIFA President) - Estimated the number of people who will travel to the US for the World Cup.
Ben Portnoy (SBJ reporter) - Reported on the University of Arizona's stadium naming rights deal.
Desiree Reed-Francois (Arizona athletic director) - Commented on the rising cost of running an athletic department.
Senator Maria Cantwell (Washington) - Wrote a letter to the head of the Congressional Joint Committee on Taxation regarding the tax-exempt status of college sports.
James Franklin (Former Penn State football coach, now Virginia Tech coach) - Mentioned for his recent firing from Penn State and subsequent hiring by Virginia Tech.
Lane Kiffin (Old Miss coach) - Being courted by major programs after leading Old Miss to its 10th win.
O'Brien Kelly - The former LSU coach, to whom LSU owes a significant buyout.
Cole Hamels (Baseball Player) - Prominent newcomer on this year's Baseball Hall of Fame ballot.
Ryan Braun (Baseball Player) - Prominent newcomer on this year's Baseball Hall of Fame ballot.
Matt Kemp (Baseball Player) - Prominent newcomer on this year's Baseball Hall of Fame ballot.
Carlos Beltran (Baseball Player) - Returning contender on the Baseball Hall of Fame ballot.
Andrew Jones (Baseball Player) - Returning contender on the Baseball Hall of Fame ballot.
J.A. Happ (Baseball Player) - Returning contender on the Baseball Hall of Fame ballot.
Austin Karp - Mentioned as a colleague with whom the host debates ACC football.
Organizations & Institutions
USTA (United States Tennis Association) - The organization that named Eric Butorac as its new US Open director.
US Soccer Federation - Hired its first chief operating officer, Dan Helfrich.
Deloitte Consulting - Dan Helfrich's former employer.
Golden Rule Entertainment - Operates Robin Robert Stadium and will launch a developmental league.
University of Arizona - Signed a 20-year stadium naming rights deal with Casino Del Sol.
Arizona Sports Enterprises - The in-house partnerships arm of the University of Arizona athletic department that negotiated the naming rights deal.
Learfield - Previously handled partnerships for the University of Arizona.
University of California Pension System's investment fund - Had planned to make a major capital infusion into Big 10 Enterprises.
Congressional Joint Committee on Taxation - Received a letter from Senator Maria Cantwell regarding the tax-exempt status of college sports.
Penn State - Former employer of football coach James Franklin.
Virginia Tech - Hired James Franklin as their new football coach.
Old Miss - Lane Kiffin is the coach, and the Athletic reported they asked him for an answer regarding his future.
Florida - One of the major programs recruiting Lane Kiffin.
LSU - One of the major programs recruiting Lane Kiffin, also dealing with a coaching buyout.
Georgia Tech - Austin Karp's alma mater, currently atop the ACC standings.
Virginia - The host's alma mater, currently atop the ACC standings.
Websites & Online Resources
YouTube - Will stream the Women's Pro Baseball League's first draft.
TikTok - Will stream the Women's Pro Baseball League's first draft.
Instagram - Will stream the Women's Pro Baseball League's first draft.
Other Resources
Casino Del Sol - Signed a 20-year stadium naming rights deal with the University of Arizona.
Robin Robert Stadium - The venue where the Women's Pro Baseball League will play its debut 2026 season.