Beyond View-Through: Measuring Real Omni-Channel Impact
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Resources & Recommendations
Organizations & Institutions
- Hawk - The buying platform of the Azarian group, specializing in omni-channel measurement and ad tech solutions.
- Azarian - A Dutch company with global scale, which acquired Hawk in 2023, offering an end-to-end ecosystem for advertising.
- Veritonic - Partnered with Hawk to quantify the success of campaigns from an audio-visual perspective and measure organic onsite land actions.
Tools & Software
- Hawk's Omni-channel DSP - A demand-side platform used for planning, activation, and measurement across various channels.
- Hawk's DMP (Data Management Platform) - Sits at the heart of Hawk's ecosystem, powering insights and activation.
- Hawk's Proprietary Brand Lift Products - Tools offered by Hawk to measure brand lift.
- Captify - A partner providing search lift insights, exclusive to Hawk.
- Sam TV - An entity mentioned for its data solutions that can be decoupled from supply.
Websites & Online Resources
- Hawk Website - (No URL explicitly stated, but mentioned as a way to contact the company) - Used for reaching out to Hawk and Azarian.
- LinkedIn - (No URL explicitly stated) - Mentioned as an alternative way to contact Hawk and Azarian.