AI Personalizes Audio Ads, Revolutionizing Podcaster Revenue
Resources
Resources & Recommendations
Organizations & Institutions
- Instreamatic - A voice AI marketing company enabling contextual video and audio ads. Stas Tushinski is the CEO and co-founder.
- Veritonic - An audio analytics platform that collaborated with Instreamatic and Dentsu on a case study.
- Dentsu - An advertising and marketing agency that collaborated with Instreamatic and Veritonic on a case study.
Research & Studies
- Intel Case Study (Instreamatic, Veritonic, Dentsu) - This case study, which won an Ad Exchange award, demonstrated that AI-generated generic ads outperformed human-made ads, and personalized versions further increased brand metrics by 12-22 percentage points.
People Mentioned
- Stas Tushinski (CEO and co-founder at Instreamatic) - The guest on the podcast, discussing how AI is transforming audio advertising.
Websites & Online Resources
- LinkedIn - Stas Tushinski is active on this platform.