AI Personalizes Audio Ads, Revolutionizing Podcaster Revenue - Episode Hero Image

AI Personalizes Audio Ads, Revolutionizing Podcaster Revenue

Original Title:

Resources

Resources & Recommendations

Organizations & Institutions

  • Instreamatic - A voice AI marketing company enabling contextual video and audio ads. Stas Tushinski is the CEO and co-founder.
  • Veritonic - An audio analytics platform that collaborated with Instreamatic and Dentsu on a case study.
  • Dentsu - An advertising and marketing agency that collaborated with Instreamatic and Veritonic on a case study.

Research & Studies

  • Intel Case Study (Instreamatic, Veritonic, Dentsu) - This case study, which won an Ad Exchange award, demonstrated that AI-generated generic ads outperformed human-made ads, and personalized versions further increased brand metrics by 12-22 percentage points.

People Mentioned

  • Stas Tushinski (CEO and co-founder at Instreamatic) - The guest on the podcast, discussing how AI is transforming audio advertising.

Websites & Online Resources

  • LinkedIn - Stas Tushinski is active on this platform.

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