The Sonic Truth

By Advertising Week

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

3 episodes

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All Episodes

Diversify Audiences, Monetize Smartly, Conquer Discovery

May 29, 2025

Diversify podcast audiences beyond core listeners, leverage celebrity platforms, and blend ad/premium monetization for sustainable growth in a crowded audio landscape.

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Beyond View-Through: Measuring Real Omni-Channel Impact

May 14, 2025

Unlock CTV and audio's true power: move beyond basic metrics to measure real-world outcomes and mid-funnel impact across all channels with advanced, unified solutions.

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AI Personalizes Audio Ads, Revolutionizing Podcaster Revenue

Apr 30, 2025

AI revolutionizes audio ads with hyper-personalization and voice cloning for podcasts, but legacy approval processes hinder real-time optimization, while AI-generated ads outperform human versions.

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