Healthy Brand Tension Versus Toxic Alienation

Resources

Books

• "The Art of War" - Mentioned as a book that can be used to understand competition and strategy.

Videos & Documentaries

• Videos from the Masters of Scale Summit on YouTube - Available on the Rapid Response and Masters of Scale YouTube channels.

Research & Studies

• Supreme Court case regarding tariffs - A case is coming down the pipeline that might result in tariffs being refunded.

Tools & Software

• AWS - Mentioned as a platform that already maintains SOC 2 compliance, allowing startups to inherit it.
• Autodesk's Flow Studio - An AI tool that helps creators by automating tedious tasks while keeping creators in control.
• Flexport's calculator for steel and aluminum duties - Built by software engineers in three days to help the industry calculate new duties based on product composition.

Articles & Papers

• Bill in the Senate regarding import fraud - Being discussed as a potential measure to make it more difficult for foreign companies to import goods without a legal entity in the US.

People Mentioned

• Dara Treseder (Chief Marketing Officer of Autodesk) - Discussed branding and marketing topics.
• Ryan Petersen (CEO of Flexport) - Discussed myths around global trade and tariffs.
• Sydney Sweeney - Mentioned in relation to an American Eagle ad that sparked controversy.
• Katsu - Mentioned as being in a counter ad to American Eagle's, driving acquisition for Gap.
• Trea Tei - Mentioned as being underhyped.
• Travis Kelce - Mentioned as being underhyped and supporting his wife.
• Ryan Reynolds - Mentioned for his business ventures and being underhyped.
• Stanley McChrystal (Retired US General and Leadership Icon) - Will be featured in an upcoming episode discussing character.
• Reid Hoffman (of Greylock Partners) - Will be featured in an upcoming episode discussing venture capital and entrepreneurship.

Organizations & Institutions

• Y Combinator - Mentioned in the context of founders hitting Series A and needing SOC 2 reports.
• AWS - Mentioned as a provider of SOC 2 compliance.
• Autodesk - The company where Dara Treseder is CMO, and their software is used to design and make anything.
• Flexport - The company where Ryan Petersen is CEO, which helps companies with customs brokerage.
• Cracker Barrel - Discussed for their logo change controversy.
• HBO - Mentioned for walking back their rebranding to "Max".
• J. Crew - Discussed for an AI-generated ad that lacked transparency.
• Gap - Mentioned for a counter ad with Katsu that drove acquisition.
• American Eagle - Mentioned for an ad featuring Sydney Sweeney that sparked controversy.
• Capital One Business - Mentioned in customer stories about supporting small businesses.
• Project Management Institute (PMI) - Mentioned as a resource for teams to gain skills in collaboration and delivery.

Courses & Educational Resources

• Free SOC 2 consult - Offered by AWS with credits for startups.

Websites & Online Resources

• Truth Social - Mentioned as a source where Customs Border Protection sometimes announces changes.
• Pmi.org - Where to find answers related to the Project Management Institute.
• Capitalone.com/businesscards - Where to learn more about Capital One business cards.
• Masters of Scale Summit - Recorded live in San Francisco.

Other Resources

• SOC 2 report - A compliance report that is a bottleneck for big enterprise deals.
• AI-generated ad - Discussed in the context of J. Crew's campaign.
• Tariffs - A major topic discussed in the second half of the episode.
• Global trade - A major topic discussed in the second half of the episode.
• Dumb competition - A term used by Ryan Petersen.
• Return to Office Mandates - Discussed in the buzzword bingo game.
• TikTok's algorithm - Discussed in the buzzword bingo game.
• Apple's brand power - Discussed in the buzzword bingo game.
• Tillie Norwood and the Velvet Sundown - AI artists mentioned in the buzzword bingo game.
• Shein and Temu - Brands discussed in the buzzword bingo game.
• Next year's World Cup in North America - Discussed in the buzzword bingo game.
• World Cup LA 2028 - Autodesk is the official design and make platform.
• Taylor Swift's power - Discussed in the buzzword bingo game.
• Ryan Reynolds' business exploits - Discussed in the buzzword bingo game.
• Lululemon's love - Discussed in the buzzword bingo game.
• Meta's AR glasses - Discussed in the buzzword bingo game.
• Netflix's dominance - Discussed in the buzzword bingo game.
• K Pop - Mentioned in relation to Netflix dominance.
• Late Night TV Hosts - Discussed in the buzzword bingo game.
• Pumpkin Spice - Discussed in the buzzword bingo game.
• Starbucks - Mentioned in relation to pumpkin spice.
• Customs Brokers - The business of Ryan Petersen's company.
• Duties - Taxes paid on imported goods.
• Steel and aluminum duties - A specific type of duty discussed.
• National unification in Europe - Mentioned in historical context of trade barriers.
• Bretton Woods - Mentioned in historical context of trade barriers.
• Black Death - Mentioned as a historical disruption to trade.
• 30 Years' War - Mentioned as a historical disruption to trade.
• World War II - Mentioned as a historical disruption to trade.
• Mongol invasions - Mentioned in historical context of trade growth.
• Trade WAR - Discussed in relation to China and the US.
• Fraud in trade - Discussed as a consequence of high duty rates.
• Export/Import regulations - Discussed in the context of trade compliance.
• Logistics - An underlying theme of Flexport's business.
• Supply Chain Management - An underlying theme of Flexport's business.
• Customs Border Protection - A US government agency.
• Taco truck story - An anecdote from Ryan Petersen about the trade industry.
• Dumb competition - A concept discussed by Ryan Petersen.
• Tandem bike - An analogy used to describe the relationship between creators and AI.
• The Art of War by Sun Tzu - Mentioned as a book that can be used to understand competition and strategy.