Authenticity and Data Unite Brand Love and Buyer Behavior
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Resources & Recommendations
Books
- "Everything Everywhere All at Once" - Referenced as a movie title to describe the overwhelming nature of the current market where brands need to pay attention everywhere, all the time.
People Mentioned
- Christie Gary - Leads AMP Agency and served as the host of the panel.
- Jessica Grasso - Omni Shopper Lead at Bayer Consumer Health, overseeing brands like One A Day, Claritin, and Aleve.
- Shannon Cook - Leads the custom insights team at YPulse, specializing in youth research and insights.
- Marie Jean Mate - Leads e-commerce and omnichannel shopper experience programming at Ferrero.
- Taylor Swift - Referenced as a master marketer who creates cultural relevance and spans generations with her fandom.
Organizations & Institutions
- AMP Agency - Christie Gary's agency, which focuses on unifying brand love with buyer behavior and a proprietary approach called Nudgenomics.
- Bayer Consumer Health - Jessica Grasso's employer, which manages a portfolio of health brands.
- YPulse - Shannon Cook's employer, described as the leading authority on youth research and insights.
- Ferrero - Marie Jean Mate's employer, an Italian-owned confections company known for brands like Ferrero Rocher, Nutella, Kinder, and Tic Tac.
- Walgreens - Mentioned as a drug channel partner for Bayer's women's health campaign.
- CVS - Mentioned as a drug channel partner for Bayer's women's health campaign.
Websites & Online Resources
- advertisingweek.com/podcasts - Where listeners can find more podcasts from Advertising Week, including AW360.
Other Resources
- Nudgenomics - A proprietary approach used by AMP Agency to decode behavior and understand economic factors in the market.