Privacy-Led Marketing: From Obligation to Strategic Advantage
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Resources & Recommendations
Organizations & Institutions
- KFC - Mentioned in the context of brand transformations.
- John Lewis - Mentioned in the context of brand transformations.
- British Airways - An airline mentioned in the context of brand transformations.
- IKEA - Referenced for its distinctive UX/UI approach, particularly its assembly instructions.
Websites & Online Resources
- PrivacyMarketing.com - A website for marketers to participate in a survey about data measurement, brought to you by Usercentrics.
- Usercentrics Website - Referenced as a source of information, particularly for articles on building trust and A/B testing consent banners.
Articles & Papers
- "Building Trust from Hello: A/B Testing Your Consent Banner for Maximum Impact" (Usercentrics website) - An article discussing best practices for designing consent banners to build user trust and achieve maximum impact.