Marketing's Bifurcated Future: Luxury, Value, and AI's Grip
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Resources & Recommendations
Organizations & Institutions
- Wark - An organization that has identified patterns of market bifurcation.
- McKinsey - A company that has identified patterns of market bifurcation.
- Razorfish - An agency from which an interesting report on loyalty was mentioned.
- WPP - The largest ad agency, which recently introduced a new offering allowing clients to use their AI technology for campaigns without hiring an agency.
People Mentioned
- Todd Kaplan (Former Pepsi, now Kraft) - Discussed his approach to earned media and culturally oriented marketing activations.
- Walton Goggins - An actor who is playing the Grinch in Walmart's holiday ads.
Websites & Online Resources
- MarketingDive.com - A website where listeners can find Peter Adams' stories and marketing insights.
- LinkedIn - A platform where Peter Adams posts about his work.
Other Resources
- Advertising Week in New York - A conference attended by Peter Adams where marketers discuss the latest trends.
- "Dr. Seuss's How the Grinch Stole Christmas" - A cultural property that Walmart is using for its holiday marketing campaign.