Authentic Brands Grow From Internal Culture, Not Hype
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Resources & Recommendations
People Mentioned
- Annie Barrett (VP of Marketing for Adidas Originals Basketball and Partnerships) - Discussed the "Superstar the Original" campaign for Adidas Originals.
- Missy Elliott - Mentioned as an "original icon" and pioneer who has authentic connections to the Adidas brand.
- Jennie from BLACKPINK - Partner of Adidas for several years, highlighted as an icon for the "Superstar the Original" campaign.
- Anthony Edwards - Current basketball star, mentioned as an icon with an aura for the Adidas campaign.
- Samuel L. Jackson - Referred to as "the ultimate don" and a star in the Adidas campaign spot.
- Sean Broderick (Senior Vice President of Artificial Intelligence and Data at Amgen) - Discussed his career path and the application of AI and data in the pharmaceutical industry.
Organizations & Institutions
- Adidas Originals - The brand whose "Superstar the Original" campaign was the primary topic of discussion in the first segment.
- Amgen - A leading biotechnology company that makes medicines for various diseases, where Sean Broderick works on AI and data.
Research & Studies
- MIT AI Paper - A paper (released approximately four weeks prior to the podcast recording) that stated "95% of AI pilots in companies don't generate value," sparking a discussion on AI adoption challenges.
Websites & Online Resources
- YouTube - Recommended by the host to watch the "Superstar the Original" campaign spot.
- Adidas Social Channels (Adidas & Adidas Originals) - Where listeners can find information about the brand and its campaigns.
- TikTok Channels (Adidas & Adidas Originals) - Additional social media platforms for the brand.
- Adidas.com - The official website for Adidas, where the full details of the campaign can be found.
- LinkedIn - Annie Barrett's professional networking site for connection.
- Amgen.com - The official website for Amgen, where listeners can find stories about the company's science and AI initiatives.