Health Trust Redefined: Science Meets Personal Experience
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Resources & Recommendations
Organizations & Institutions
- Edelman - A global communications firm that publishes the Edelman Trust Barometer, which was referenced in the discussion about trust in health.
- Haleon - One of the world's largest consumer health companies, mentioned as the employer of the guest and producer of brands like Sensodyne, Advil, and Tums.
Research & Studies
- 2025 Edelman Trust Barometer special report: Trust and Health - This report's findings were discussed, specifically regarding people's evolving trust in health, the impact of AI and wearable tech, and the importance of personal experience in defining health expertise.
- Gen Z Lab (Edelman) - A research initiative by Edelman focused on understanding and marketing to Gen Z consumers.
- Longevity Lab (Edelman) - A research initiative by Edelman focused on understanding the behaviors and needs of older consumers (55-72 age bracket).
Articles & Papers
- Wall Street Journal piece on Gen Z - An article published on the day of the podcast recording, featuring a quote from Katie Williams about Gen Z's desire to "feel" science working.
People Mentioned
- Katie Williams (US Chief Marketing Officer for Haleon) - The guest of the podcast, sharing her expertise on consumer health, marketing to Gen Z, and the use of AI.
- Jackie Cooper (Global Chief Brand Officer and Senior Advisor for Edelman) - The host of the podcast, leading the discussion and referencing Edelman's research.
Websites & Online Resources
- TikTok - Discussed as a platform where people seek health information, sometimes leading to misinformation, and as a space where Haleon engages with creators and influencers.