NFL Goes Global: Flag Football, Streaming, and Year-Round Engagement
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Resources & Recommendations
Events
- Leaders Week London - A special conversation with NFL Commissioner Roger Goodell was hosted here in October 2025 by SBJ's sister company, Leaders in Sport.
People Mentioned
- Neil Reynolds (Presenter of the NFL on Sky Sports) - Interviewed NFL Commissioner Roger Goodell during the episode.
- Tom Coughlin (New York Giants coach) - Credited London games with helping his team bond, leading them to the Super Bowl.
- Dan Rooney (Former owner of the Pittsburgh Steelers and Ambassador to Ireland) - Mentioned for his family's strong connection to Ireland and the Steelers' marketing efforts there.
- Phoebe Shekter (Sky Sports colleague) - A member of Great Britain's women's flag football team, which won the European Championship.
- Taylor Swift - Referenced for the "Swifty effect" on the NFL, bringing new fans to the league.
Organizations & Institutions
- Leaders in Sport - Sister company of SBJ that hosted the special conversation with Roger Goodell at Leaders Week London.
- YouTube - Hosted the NFL's first globally broadcast game from Brazil, bringing new features and presentation styles.
- NFL UK Foundation - An organization supporting the NFL's efforts to put down roots and make an impact in UK communities beyond just playing games.