Storytelling and Immersive Experiences Propel Product Success
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Resources & Recommendations
Books
- "The Mom Test" by Rob Fitzpatrick - This book was helpful for the guest in learning how to ask questions properly to understand customer pain points without seeking to reaffirm one's own beliefs.
People Mentioned
- Nathan Hubbard (CEO of Rival, former CEO of Ticketmaster) - Mentioned as an exceptional storyteller whose methods the guest studied and admired, particularly in weaving cohesive narratives.
Organizations & Institutions
- Salesforce - Michael Dodsworth worked in search at Salesforce, gaining experience with systems that handle enormous traffic.
- Optimizely - Michael Dodsworth worked here, further developing his expertise in building scalable systems that could handle traffic surges.
- Denim Tears - A brand that collaborated with Levi's for a product launch, which the guest's company, Fanfare, helped manage to provide a smoother and more exciting experience.
- Levi's - Collaborated with Denim Tears on an in-real-life product launch managed by Fanfare.
- Ticketmaster - Mentioned as an incumbent struggling with scaling issues and bot attacks during high-demand events like Taylor Swift ticket sales, highlighting the challenges Fanfare aims to solve.
- Anthropic - An AI company whose "artifacts tool" and "experimentation thing" were highlighted as interesting developments in AI, allowing for rapid prototyping and experience building from prompts.
- Stanley - A brand that successfully used a scarcity model to triple its revenue, demonstrating the effectiveness of the product launch strategies discussed.
Websites & Online Resources
- Fanfare.io - The guest's company website, where listeners can find case studies and information on running successful product launches.
- LinkedIn - Where listeners can connect with Michael Dodsworth.
- ProductThinkingPodcast.com - The website for the podcast, where show notes and links are provided.
- DearMelissa.com - A platform where listeners can submit product management questions to the host.
Other Resources
- L Club - An exclusive club created by a brand (mentioned as an example by the guest) for customers who repeatedly failed to acquire products in drops, granting them access to future exclusive drops. This demonstrates a strategy for building community and loyalty.