Guerrilla Marketing: Big Brands, Bold Stories, Budget Brilliance
Related Episodes
American Express Builds Lifestyle Ecosystem Via Resy, Tock
American Express builds a unified lifestyle ecosystem by integrating dining, travel, and curated experiences, driving spend and loyalty through acquisitions like Resy and Tock.
View Episode Notes →
Storytelling, Data, and Experimentation Drive Modern Brand Success
Yahoo reaches 90% of US internet users, including Gen Z, with a top-rated DSP that transforms attention into collective memory. Storytelling drives engagement and identity.
View Episode Notes →
Privacy-Led Marketing: From Obligation to Strategic Advantage
Privacy-led marketing transforms legal obligations into strategic advantages, with consent banners and contextual data requests building crucial consumer trust for sustainable growth.
View Episode Notes →
Spirit Halloween: Year-Round Pop-Up Mastery and Holiday Expansion
Spirit Halloween transforms seasonal retail into a year-round, immersive experience by mastering pop-up logistics and leveraging community to build a beloved, fun, and authentic brand.
View Episode Notes →
Wiz's Product-Led, Customer-Obsessed Cloud Security Disruption
Wiz achieves rapid enterprise adoption by delivering immediate cloud security value within an hour, bypassing lengthy deployments and fostering customer pull through deep workflow integration.
View Episode Notes →
Coach's Gen Z Pivot: Expressive Luxury and Co-Creation
Coach revitalized by shifting from "brand for everyone" to a Gen Z focus, redefining luxury as self-expression and co-creating with consumers.
View Episode Notes →Resources
Resources & Recommendations
Books
- Books by Charles Wang - The entrepreneur and co-founder of Computer Associates, Charles Wang, was mentioned by Adam Cornblum, who read all of Wang's books to prepare for a business meeting.
People Mentioned
- Adam Cornblum (Chief Creative Officer for U.S. Brands at L'Oréal) - Discussed his background as an entrepreneur, his experience at Ogilvy, and his innovative approach to guerrilla marketing, including the CeraVe Super Bowl campaign.
- Zora Fabiana Reed - America's 14-year-old daughter, who is keenly interested in skincare and the beauty space.
- Ken Chenault (Former CEO of American Express) - Adam Cornblum attempted to contact him directly early in his entrepreneurial career.
- Charles Wang (Co-founder of Computer Associates) - An entrepreneur who met with Adam Cornblum early in his career and offered him advice.
- Howard Hughes - Referenced by Adam Cornblum as an inspiration for creating a fictitious billionaire persona.
- Walt Disney - Referenced by Adam Cornblum as an inspiration for creating a fictitious billionaire persona.
- Jamie Sky - The fictitious personal assistant created by Adam Cornblum for his fake billionaire persona.
- Michael Cera - The actor involved in the CeraVe Super Bowl campaign, notable for not having social media.
- Ed Westwick (Chuck Bass from Gossip Girl) - A nostalgic celebrity featured in the Juicy Tubes campaign due to his connection to kissing scenes.
- Meryl Hollander (Founder of Fiametta) - An MBA student from Wharton who founded a contemporary fine jewelry brand specializing in lab-grown diamonds.
Organizations & Institutions
- L'Oréal - The company where Adam Cornblum works as Chief Creative Officer for U.S. Brands, driving disruptive creativity across 17 brands.
- Ogilvy - A large advertising agency where Adam Cornblum worked before L'Oréal.
- American Express - A credit card company that Adam Cornblum attempted to pitch his credit card game idea to.
- Hasbro - The toy and game company that acquired Adam Cornblum's credit card game.
- Computer Associates - The company co-founded by Charles Wang.
- Bloomingdale's - Where Meryl Hollander gained retail experience in buying before Wharton.
- Tory Burch - Where Meryl Hollander interned in sustainability within corporate development during business school.
- GIA (Gemological Institute of America) - Where Meryl Hollander received formal education and training in diamond grading in New York.
Websites & Online Resources
- Brandstorm (L'Oréal) (brandstorm.loreal.com) - The website mentioned for listeners to learn more about L'Oréal's initiatives.
- Fiametta (fiametta.com) - The official website for Meryl Hollander's fine jewelry brand.
- Fiametta Official Instagram (@fiamettaofficial) - The Instagram handle for Meryl Hollander's brand.
- Moda Operandi - An online luxury multi-brand retailer where Fiametta jewelry is available through the end of August.