Fandom Fuels Performance: Building Brand Loyalty Through Authentic Experiences
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Resources & Recommendations
People Mentioned
- Miley Cyrus (Artist) - She was interviewed on Nora Princiotti's podcast about her new album, and also mentioned for her intimate performance at Bemelmans Bar.
- Charlie Puth (Artist) - Mentioned for his upcoming mini-residency at the Blue Note Jazz Club.
- Alena Krishnan (Chief Loyalty and Engagement Officer at McDonald's) - Panelist discussing McDonald's campaigns and strategy.
- Tracy Ann Lynn (Chief Media Officer at JPMorgan Chase) - Panelist discussing Chase Sapphire's cultural campaigns and measurement.
- Nora Princiotti (Staff Writer at The Ringer) - Panelist and podcast host, discussing pop culture and fan engagement.
- Bridget Evans (Global Head of Business Marketing at Spotify) - Moderator of the panel discussion.
Organizations & Institutions
- The Ringer - Nora Princiotti's affiliation as a staff writer, indicating it as a source of her podcast and pop culture commentary.
- McDonald's - Discussed for their "McDonaldland" and "Minecraft movie" campaigns, and their use of first-party data.
- JPMorgan Chase - Discussed for their "Chase Sapphire" brand's cultural campaigns and long-term investment in arts and sports.
- Spotify - The platform hosting the podcast, and the central topic of discussion regarding fandom, culture, and advertising effectiveness.
- US Open - Mentioned as an event sponsored by Chase Sapphire for 44 years, and as an example of effective experiential marketing (La Roche-Posay sunscreen samples).
- Lincoln Center - Partnered with Chase to provide access to culture in the tri-state area.
- The Trade Desk - Mentioned as a platform where 2025 campaigns including Spotify are seeing lower costs per household and action.
Websites & Online Resources
- Advertising Week Podcasts (www.advertisingweek.com/podcasts) - Mentioned as a place to find more podcasts like "Uncommon Thinking," including "AW360."
Other Resources
- Bemelmans Bar - Mentioned as the venue for an intimate performance by Miley Cyrus.
- Blue Note Jazz Club - Mentioned as the venue for Charlie Puth's upcoming mini-residency in New York and LA.
- "Every Single Album" (Podcast hosted by Nora Princiotti) - Nora's podcast where she dissects an artist's discography, and where Miley Cyrus was a guest.