Tech Industry's Energy Growth Undermines Climate Goals - Episode Hero Image

Tech Industry's Energy Growth Undermines Climate Goals

Original Title:

TL;DR

  • Hyperscale data center growth is decoupling from business metrics, consuming more energy per user and dollar of revenue, indicating a significant shift in the tech industry's energy footprint.
  • Rapidly increasing data center demand in the U.S. is a primary driver of global CO2 emissions growth, forcing increased reliance on coal and gas power generation.
  • Tech companies' climate "moonshot" promises have been aggressively betrayed, with actual emissions increasing despite bold pledges, highlighting a deceptive greenwashing strategy.
  • The tech industry is actively incentivizing fossil fuel consumption, shifting from renewable energy PPAs to directly funding new gas-fired power stations for data centers.
  • Generative AI's environmental impact is often obscured by broader claims of AI as a climate solution, masking the significant energy demands of current AI applications.
  • The expansion of liquefied natural gas (LNG) infrastructure, supported by tech industry narratives, actively induces demand for fossil fuels, undermining climate goals.
  • Data centers are now a distinct and significant category of energy demand, competing with essential services like heating, cooling, and electric vehicles, without clear justification.

Deep Dive

The rapid expansion of hyperscale data centers, driven by generative AI, is significantly increasing global energy demand and directly counteracting climate change mitigation efforts. While tech companies have historically promoted sustainability, their current trajectory involves a marked increase in energy consumption and a concerning pivot towards incentivizing fossil fuel use, undermining climate targets. This trend necessitates a critical re-evaluation of the tech industry's environmental impact and corporate responsibility.

The core of the issue lies in the decoupling of energy consumption from revenue growth for major tech companies. For years, energy use scaled linearly with business expansion, but a shift occurred roughly three to four years ago, leading to a disproportionate increase in energy consumption relative to revenue or user growth. This accelerated demand growth, particularly concentrated in regions reliant on fossil fuels like the United States, directly supports and prolongs the life of coal and gas power generation. Renewable energy development, while occurring, is often siphoned off to meet this new demand, rather than displacing fossil fuels. This dynamic means that data center expansion is now a significant, if not primary, driver of increased global emissions, a stark contrast to previous concerns about individual energy use or streaming habits.

Furthermore, the narrative presented by tech companies about their environmental efforts is increasingly deceptive. Promises of "moonshots" for climate action, exemplified by Microsoft's shifting goalposts, have not translated into business decisions that prioritize emissions reduction. Instead, these companies are actively engaging with and lobbying for fossil fuel infrastructure, such as liquefied natural gas (LNG) terminals, and exploring advanced nuclear energy with a deregulatory agenda. This is a marked shift from earlier practices like power purchase agreements for renewable energy. The tech industry is also increasingly aligning with fossil fuel interests, providing software tools to enhance extraction efficiency and participating in industry events that promote continued fossil fuel reliance, often under the guise of "AI for climate solutions." However, the AI applications being used to justify increased energy consumption are predominantly generative, not the efficiency-focused AI that could genuinely aid climate efforts. The prioritization of data center growth over essential services like heating, cooling, and electric vehicle charging highlights a lack of clear justification for this energy demand, posing a significant threat to energy affordability and climate goals.

Action Items

  • Audit data center energy consumption: Quantify annual increase and its decoupling from revenue/user growth (ref: Ketan Joshi's analysis).
  • Track fossil fuel infrastructure investment: Identify 3-5 instances of tech companies directly incentivizing coal or gas power generation for data centers.
  • Measure AI's climate impact: For 3-5 generative AI tools, estimate data center energy consumption and compare it to their stated climate benefits.
  • Analyze renewable energy PPAs: Evaluate the effectiveness of 3-5 past Power Purchase Agreements in driving new renewable capacity versus offsetting existing emissions.
  • Evaluate greenwashing claims: For 2-3 major tech companies, compare stated climate commitments against actual emissions data and reported energy use.

Key Quotes

"most of that energy for most of the companies will be related to data centers not only is that increasing year on year the rate by which it increases is also increasing and so this is something new it's that second part where it's accelerating that is something that wasn't happening before right so if you kind of go back to like 2016 2017 and you looked at the sustainability reports of companies like google or meta the increase was linear and it was proportionate to the size of their customer base and roughly proportionate to how much money they made"

Ketan Joshi explains that data center energy consumption is not only increasing but accelerating, a new phenomenon that has decoupled from business growth metrics like customer base or revenue. This indicates a fundamental shift in how these companies consume energy relative to their operations.


"and so 50 of power demand growth in the us from 2023 to 2024 was from data centers i think there are some about 10 error bars on that from the report and and the majority of global fossil fuel co2 growth was from the united states and so it was used to break down like what caused the high this was from the global carbon budget report that was released partly co authored by some friends climate scientist friends i have here in oslo the largest single chunk from any country in that in that growth in global emissions was from the us was from energy in the us"

Joshi highlights that data centers are a significant driver of power demand growth in the US, contributing substantially to the country's overall energy consumption and, consequently, to global fossil fuel CO2 growth. This underscores the outsized impact of data centers on climate change metrics.


"but they are flying very specifically away from the moon it's not like they've kind of made a few bad decisions along the way and they're roughly on track but a little bit off course they built a rocket and flew in exactly the wrong direction i find that story really compelling right because it's not like yeah they kind of half assed it but didn't do a good job they have very aggressively gone in the exact wrong direction and it's true of every single company you look at right like you put their targets and plans and trajectories into a spreadsheet and then you compare it to their actual unadjusted emissions and every single company has flown off in the wrong direction"

Joshi uses the "moonshot" metaphor to illustrate how tech companies' climate promises have been fundamentally misdirected. He argues that rather than being slightly off course, their actions have aggressively moved them in the opposite direction of their stated climate goals, a trend observable across the industry.


"what they're doing now is in fact using that same momentum and power and influence to directly incentivize fossil fuels rather than renewable energy and i don't think people have quite gotten a grasp on how massively this all has shifted there's a few examples of this xai building a very large number of fossil gas burning turbines they basically constructed a power station just to power the chatbot on x i mean that's really quite remarkable i don't think that's widely known outside of our kind of like spaces but the the size of this the gas power plant essentially that was constructed to run that data center is really shocking"

Joshi points out a significant shift in tech companies' strategies, moving from supporting renewables to actively incentivizing fossil fuels. He cites xAI's construction of a fossil gas power plant specifically for its data center as a stark example of this trend.


"and so i i often see it dismissed on the grounds that oh well you know data centers are like small geographically concentrated things that might cause issues locally but aren't really a big deal nationally or globally and i think that's that's completely debunked now i think we can say that's not true"

Joshi refutes the notion that data center growth is a localized issue with minimal national or global impact. He asserts that the data now clearly demonstrates that data centers are a significant factor influencing national and global climate change trajectories.


"but we do not know what data centers are for right like it's not clear why data centers are now competing with all electric vehicles or all heat pump installations or keeping people warm in in winter like there is no clear explanation of why it is now its own category and that scale of demand growth and just to build on what you're saying like we also see a number of reports from around the united states of these utilities effectively having to build out so much more capacity because of data centers"

Joshi questions the fundamental purpose of data centers, noting their escalating demand growth places them in competition with essential services like heating, cooling, and electric vehicles. He highlights that this demand is forcing utilities to significantly expand capacity, raising concerns about its necessity and impact.

Resources

External Resources

Books

  • "Empire of AI" by Karen Hao - Mentioned as a source for understanding the complexities of AI.

Articles & Papers

  • Global Carbon Budget report - Discussed as a source for data on global emissions growth.
  • International Energy Agency World Energy Outlook report - Referenced for detailed breakdowns of the world's energy system shifts and data center development.
  • For Reform media piece - Mentioned as a source for information on the nexus of Silicon Valley and nuclear deregulation.

People

  • Ketan Joshi - Guest, climate writer and data analyst.
  • Paris Marx - Host of the podcast "Tech Won't Save Us."
  • Karen Hao - Author of "Empire of AI."
  • Doug Burgum - Senior energy-related politician in the US, mentioned for his views on climate change and fossil fuels.

Organizations & Institutions

  • Tech Won't Save Us - Podcast offering a critical perspective on technology and society.
  • The Nation magazine - Partner organization for the "Tech Won't Save Us" podcast.
  • Patreon - Platform for supporting the "Tech Won't Save Us" podcast.
  • International Energy Agency (IEA) - Organization that releases energy outlook reports.
  • Global Carbon Project - Organization that releases reports on global carbon budgets.
  • Science Based Targets initiative (SBTi) - Organization that Amazon was removed from for not publishing a plan to reach its targets.
  • Stockholm Resilience Centre - Institution that partnered with Google DeepMind on a report.
  • Bezos Earth Fund - Funding body for climate and environment initiatives.
  • xAI - Company mentioned for building fossil gas burning turbines for its data center.
  • Meta - Company mentioned for building a gas-fired power station for its data center.
  • Oklo - Company mentioned in relation to the deregulation of small modular reactors.
  • Enabled Emissions Campaign - Campaign by former Microsoft employees focused on emissions.

Websites & Online Resources

  • auraframes.com - Website offering a discount on Carver Matte frames with a promo code.
  • patreon.com/techwontsaveus - Website for supporting the "Tech Won't Save Us" podcast.

Other Resources

  • Generative AI - Discussed as a technology with significant climate and environmental impacts due to data center power consumption.
  • Carbon Capture and Storage (CCS) - Discussed as a technology companies use rhetorically in sustainability reports, often with minimal actual emissions captured.
  • Electric Vehicles (EVs) - Discussed in relation to their increasing power demand and the importance of regulation.
  • Liquefied Natural Gas (LNG) - Discussed in relation to increased building of terminals and the induced demand for burning fossil fuels.
  • Power Purchasing Agreements (PPAs) - Deals where companies guarantee to buy power from renewable energy developers.
  • Artificial General Intelligence (AGI) - Mentioned as a potential future solution to climate change by some in the fossil fuel industry.

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