Prioritize Aerodynamic Version One for Streamlined User Experience - Episode Hero Image

Prioritize Aerodynamic Version One for Streamlined User Experience

REWORK · · Listen to Original Episode →
Original Title:

TL;DR

  • Launching version one as the most "aerodynamic" product prevents feature bloat, ensuring a streamlined user experience by eliminating elements that create drag and hinder airflow.
  • Prioritizing a "concept to rower" quality for version one means focusing on essential, well-made components and thoughtful touches, rather than excessive features that can become rough.
  • Simplifying software to its core, like a manual focus camera, enhances user enjoyment by removing distractions and allowing appreciation for the essential functionality.
  • Shipping a "half not a half-assed" product, where the remaining elements are smoothed out, is often superior to including numerous features that lack polish.
  • Technical teams should pull the plug on audacious architectural ideas before launch if confidence is low, reverting to tried-and-true methods to ensure stability.
  • Polishing and massaging code, even deleting lines, provides deep satisfaction and improves readability, becoming a primary motivator for continued programming.
  • Focusing on core CRUD operations, the "crud monkey identity," is sufficient to power beautiful and delightful products, even incorporating subtle joys like easter eggs.

Deep Dive

The core argument is that product development should prioritize an "aerodynamic" version one, focusing on essential functionality and a smooth user experience rather than accumulating unnecessary features. This approach, exemplified by the "concept rower" and manual-focus cameras, suggests that simplicity and deliberate restraint can lead to superior, more enjoyable products, even if it means resisting requests for additional features.

This philosophy has significant second-order implications for product design and user experience. By striving for an aerodynamic V1, companies front-load the difficult decisions about what is truly essential, preventing the "drag" of superfluous features that can complicate the product and dilute its core value. This deliberate simplicity, akin to a well-designed physical object, makes the software more intuitive and pleasurable to use. For instance, Fizz's approach of only allowing one column to be open at a time in its Kanban tool, while potentially controversial, creates a focused experience that beta testers have not complained about, suggesting that radical simplification can be accepted and even appreciated. This contrasts with many products that become bloated over time, accumulating features that are rarely used but add complexity. The emphasis on "less is more" also implies a greater appreciation for the elegance of core functionality, as seen in the satisfaction derived from simple yet powerful features like Hey's screener, which became a defining element of the product.

Furthermore, this minimalist approach extends to the codebase itself. David Heinemeier Hansson highlights the satisfaction of polishing code, reducing lines of code, and achieving an elegant, "smooth surface" in the software. This is not merely about efficiency but also about the inherent pleasure derived from well-crafted, streamlined code. This perspective suggests that programming can be as much about refinement and deletion as it is about creation, leading to code that is more a pleasure to read and maintain. The ability to step back from the immediate problem-solving and engage in this polishing phase, even for a few lines of code, becomes a primary motivator. This focus suggests that the long-term health and maintainability of a product are deeply intertwined with the quality and simplicity of its underlying code, fostering a culture where elegance and restraint are valued alongside innovation. The inclusion of subtle "easter eggs" with sound further demonstrates that even within a minimalist framework, there is room for delightful, unexpected touches that enhance the user experience without compromising the core design principles.

Action Items

  • Audit Fizz codebase: Identify 3-5 areas for code reduction or simplification to improve aerodynamic quality.
  • Create "Concept to Rower" checklist: Define 5 criteria for evaluating product simplicity and essential functionality.
  • Implement "Speak Easy Code" review: For 2-3 past features, assess if they created drag and could have been omitted from v1.
  • Track beta tester feedback: Categorize 10-15 feedback items into "essential for v1" versus "nice-to-have for v2."
  • Refactor audacious database ideas: Re-evaluate 1-2 novel architectural concepts for potential integration into future releases.

Key Quotes

"I want version one to be the most aerodynamic version of this thing that we're making and that every little extra thing sticks out you know it just like sticks out of this object and screws up the airflow so version one should just be extremely aerodynamic like what is the tightest smoothest shape of a product we can make that's kind of how I tend to think about it now or I've been trying to think about it that way now and so part of this is like when you use something that you're building and you go through it and you keep going through it as you near the launch like do we need that little thing is that thing creating drag do we need that and you try to get rid of all the little burrs and all the little things that are just getting in the way and that to me is how you do it so it's about smoothing this object out not saying that like we can't add stuff later but version one has got to be very very aerodynamic so that's how I've been thinking about it"

Jason Fried explains that the goal for version one of a product is to make it as "aerodynamic" as possible, meaning it should be streamlined and free of unnecessary elements that create "drag." He suggests that this approach involves identifying and removing any "burrs" or features that hinder the core functionality, emphasizing that additions can be made later.


"This harks back to one of the very first principles we penned down on product development which is half not a half assed that the half that's left after you smooth everything out is invariably likely to be better than if you have a bunch of stuff that you didn't have time to smooth it all out that's all a little rough and I often look at these products that managed to do that half not a half assed thing which is such an admiration"

David Heinemeier Hansson references a core product development principle of creating a "half not a half assed" product, meaning the essential parts, when smoothed out and refined, are superior to a product with many features that are not fully polished. He expresses admiration for products that successfully embody this principle of focused refinement.


"I have this recurring model going like do you know what if you were 20 years old you'd laugh at yourself right now and the other part goes like yeah that's right that's the process of aging you start appreciating new things different things and I now appreciate trees and I appreciate smelling flowers and I really uniquely appreciate polishing code"

David Heinemeier Hansson reflects on how his appreciation for certain aspects of work has evolved with age, comparing his current enjoyment of simple things like trees and flowers to his past self. He specifically highlights a newfound and unique appreciation for the act of "polishing code" as a source of satisfaction.


"The other thing for me is I've been reading through the whole fizzy codebase we've had a wonderful team working on it I have not been writing the majority of the code I've done some of the early work on it and then I did a bunch of other things for a long time and the team did great work on it and then I get the privilege of sitting down and reading this thing like it's a book end to end and just going like oh man I really like this uh you know what this part maybe uh could use a little do over and I I love that polishing that editing phase it's like when in the rare circumstance I have the patience to put an essay aside instead of just fucking hitting publish on hello world as soon as I've written the last character which is my normal mo"

David Heinemeier Hansson describes his process of reviewing the codebase for "Fizz," comparing it to reading a book and identifying areas for improvement. He expresses a fondness for this "polishing" and "editing phase," contrasting it with his usual tendency to publish work immediately without extensive revision.


"The code has drag in very much the same way as the product itself does and you can see that smooth surface sometimes in fact when I'm reading these things a favorite tactic is you know what I lean back and I halfway squint at the code and sometimes I can just see you know what that's not the right shape there's just too many lines up here in this method and it's using too many other things there's too much indirection where's this thing referencing from I don't have this piece of context now that I'm reading it that needs to be better and the act of polishing and massaging the code in this way is actually one of the my favorite parts of writing code at all"

David Heinemeier Hansson draws a parallel between the concept of "drag" in a physical product and "drag" within code, suggesting that code can also become inefficient or difficult to understand. He describes a visual technique of squinting at code to identify areas that are not optimally shaped or too complex, indicating that polishing code is a favorite aspect of his programming work.

Resources

External Resources

Books

  • "The Concept to Rowers" - Mentioned as an example of a product with minimal, well-executed features.

Articles & Papers

  • "The Concept to Rowers" (Jason Fried) - Referenced as a distillation of the principle of creating a product with only essential features.

People

  • Jason Fried - Co-founder of 37signals, discussed product development principles.
  • David Heinemeier Hansson - Co-founder of 37signals, discussed product development principles.
  • Kimberly Rhodes - Host of the REWORK podcast.
  • Brian - Mentioned in relation to feedback on the Fizz product.

Organizations & Institutions

  • 37signals - Company discussed for its product development approach and podcast production.

Websites & Online Resources

  • 37signals.com - Website for show notes, transcripts, and podcast questions.

Other Resources

  • Fizz - Product discussed in relation to knowing when a product is ready for launch.
  • Saved Views/Saved Filters - Feature within Fizz, discussed in relation to its necessity for version one.
  • Kanban tool - Product category discussed in relation to Fizz's unique approach.
  • Magic Door/Magic Key/Speak Easy Code - Feature within Hey, discussed as an example of a feature that could have been smoothed out.
  • Screener - Feature within Hey, discussed as a defining and essential feature.
  • Easter Eggs - Mentioned as delightful, subtle additions within Fizz.

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