Diverse Pricing Models Tested and Applied for Business Growth
Picking Pricing
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Books
- "The Lean Startup" by Eric Ries - The book is mentioned as a potential source of concepts that might influence pricing strategies, though not explicitly detailed.
Research & Studies
- Price elasticity curve - Referenced as a textbook concept in economics that demonstrates the relationship between price and demand, which they've observed in their own pricing experiments.
Tools & Software
- Basecamp - Their own project management tool, used extensively as an example for various pricing models and strategies discussed throughout the episode.
- Hey - Their email service, also used as a case study for pricing, particularly its annual subscription model and tiered pricing for premium usernames.
- 37signals Express - An earlier product offering a one-page redesign for a fixed price and timeframe, mentioned as a historical pricing experiment.
- Single File - An early SaaS product from 37signals, mentioned as having a flat monthly fee pricing model.
- Highrise - A CRM product, discussed for its pricing model based on "buckets" of users.
- Campfire - Their chat product, used as an example of a pricing model that was considered but ultimately not shipped (per room pricing).
- Zoom - A video conferencing tool, mentioned as an example of a pricing model that has become complicated, with per-seat pricing and time limits on meetings.
- ClickUp - A project management tool, mentioned as an example of a product that uses a "mega seats" pricing model, which the hosts find complex.
- Fizzy - A new Kanban tool from 37signals, discussed for its planned pricing structure with a generous free tier and a single paid upgrade option.
Articles & Papers
- "The Lean Startup" - Mentioned in the context of business strategy and potentially influencing pricing decisions.
People Mentioned
- Jason Fried - Co-founder of 37signals, a primary speaker in the podcast, discussing pricing strategies.
- David Heinemeier Hansson - Co-founder of 37signals, a primary speaker in the podcast, discussing pricing strategies.
- Kimberly Rhodes - Host of the podcast.
Organizations & Institutions
- 37signals - The company that produces the podcast and the products discussed.
- Microsoft - Mentioned in the context of how large companies build complex products with large engineering teams, contrasting with 37signals' approach.
- Twitter - Mentioned as a past user of Campfire, illustrating a scenario where a company became a "whale" customer with high resource usage.
- Salesforce - Mentioned as an example of a company that heavily relies on enterprise sales and caters to large clients.
Websites & Online Resources
- 37signals.com/podcast - Mentioned as the place to find show notes and transcripts.
- 37signals.com/podcastquestion - Mentioned as the URL to submit video questions for Jason or David.
- YouTube - Mentioned as the platform where full video episodes are available.
Other Resources
- Domain names - Discussed as a valuable asset where scarcity and exclusivity drive high prices, drawing parallels to pricing strategies.
- Magic the Gathering cards - Mentioned as an example of an item whose value is not purely logical but driven by human perception and collecting, similar to the psychology behind pricing certain digital assets.