Bobbi Brown's Authentic Reinvention: From Cosmetics Empire to Jones Road

Resources

Books

• "Bobby Brown Beauty" - This was Bobby Brown's first book and was instrumental in putting her brand on the map, leading to extensive media appearances.

Videos & Documentaries

• "Topsy and the cover of all the magazines" - This is a metaphorical reference to a viral moment where Bobby Brown humorously addressed criticism of her Jones Road foundation.

Articles & Papers

• "glamour magazine article" - A beauty editor at Glamour magazine wrote about Bobby Brown's early lipstick venture, which helped generate initial orders.
• "Vogue wrote about it" - Vogue's coverage of Bobby Brown's lipsticks contributed to their growing popularity and eventual placement in Bergdorf Goodman.

People Mentioned

• Jeff Burman - Host of the Masters of Scale podcast.
• Bobbi Brown - Founder of Bobbi Brown Cosmetics and Jones Road Beauty.
• Leonard Lauder - Former CEO of Estée Lauder, who was instrumental in acquiring Bobbi Brown Cosmetics.
• Fred Langhammer - Successor to Leonard Lauder as CEO of Estée Lauder.
• Jeff Zucker - Former Executive Producer of the Today Show, whose grandmother helped Bobby Brown get a regular spot on the show.
• Oprah Winfrey - Host of The Oprah Winfrey Show, whom Bobby Brown appeared on multiple times.
• Fredrick Fekkai - Hairdresser who connected Bobby Brown with Leonard Lauder.

Organizations & Institutions

• Y Combinator - Mentioned in the context of startups needing SOC 2 compliance for enterprise deals.
• AWS - Amazon Web Services, mentioned as a solution for startups needing SOC 2 compliance.
• IBM - Mentioned in the context of scaling and managing AI for businesses.
• Emerson College - Where Bobby Brown designed her own major in theatrical makeup and a minor in photography.
• Bergdorf Goodman - A high-end department store where Bobby Brown's cosmetics line gained significant traction.
• Neiman Marcus - Another department store where Bobby Brown's products were sold.
• Estée Lauder - The global cosmetics company that acquired Bobbi Brown Cosmetics.
• Lord Taylor - A department store where Bobby Brown collaborated on in-store shops after leaving Estée Lauder.
• MasterClass - An online education platform that invited Bobby Brown to do the first makeup masterclass.

Websites & Online Resources

• TikTok - A social media platform where Bobby Brown's content went viral and boosted her new company.
• YouTube - Where Masters of Scale offers additional conversations.
• Capital One Business - Mentioned in sponsored segments about small business support.
• Superhuman.com/podcast - Mentioned in a sponsored segment about AI productivity tools.
• Crucible Moments podcast - A podcast from Sequoia Capital about pivotal business decisions.
• Sequoia Capital - A venture capital firm that produces the "Crucible Moments" podcast.
• Masters of Scale.com - The website for the Masters of Scale podcast, where transcripts and newsletters are available.

Other Resources

• "Jones Road Beauty" - Bobby Brown's current beauty company, launched after her non-compete expired.
• "Makeup artist" - Bobby Brown's profession and passion.
• "Theatrical makeup" - The major Bobby Brown designed for herself at Emerson College.
• "Photography" - The minor Bobby Brown pursued at Emerson College.
• "Lipstick" - The first product Bobby Brown developed and sold.
• "Yellow Pages" - Bobby Brown used these to find contacts when starting her freelance makeup career.
• "Cosmetics buyer" - The role of the woman who approached Bobby Brown at Bergdorf Goodman.
• "Beauty editor" - The role of Bobby Brown's friend at Glamour magazine.
• "PR" (Public Relations) - A marketing strategy Bobby Brown utilized effectively.
• "Today Show" - A television show where Bobby Brown was a regular for 14 years.
• "Pea soup from The Four Seasons" - A gift Bobby Brown gave to Oprah Winfrey.
• "SOC 2 report" - A compliance report mentioned in the context of enterprise deals and AWS.
• "SOC 2 compliance" - A security standard relevant for cloud services.
• "Cloudtrail" - An AWS service mentioned in relation to SOC 2 compliance.
• "Security Hub" - An AWS service mentioned in relation to SOC 2 compliance.
• "Superbase" - A startup mentioned as having used AWS for SOC 2 compliance.
• "Substack" - A startup mentioned as having used AWS for SOC 2 compliance.
• "AI" (Artificial Intelligence) - Mentioned in relation to business management and IBM.
• "Non-compete" - A contractual clause that prevented Bobby Brown from working in the beauty industry for 25 years.
• "Tiktok influencers" - A new force in beauty marketing that Bobby Brown had to adapt to.
• "Jones Road" - The name of Bobby Brown's current beauty company.
• "What The Foundation" - A top-selling product from Jones Road Beauty.
• "CMO" (Chief Marketing Officer) - The role Bobby Brown's son eventually held at Jones Road.
• "CEO" (Chief Executive Officer) - The current role of Bobby Brown's son at Jones Road.
• "Chairman of the Board" - The role Bobby Brown's husband holds at Jones Road.
• "CPG" (Consumer Packaged Goods) - An industry category for companies like Jones Road.
• "Mensch" - A Yiddish term for a person of integrity and honor, used to describe Leonard Lauder.
• "Still Bobby" - The title of Bobby Brown's new memoir.
• "Emily Warden Designs" - A handcrafted fine jewelry store mentioned in a sponsored segment.
• "Emily Warden" - The owner of Emily Warden Designs, a Capital One Business customer.
• "Aunt Set Uncle's" - A plant-based restaurant and community space mentioned in a sponsored segment.
• "Nicole and Mike" - Owners of Aunt Set Uncle's, Capital One Business customers.
• "Rippling.com/scale" - A website mentioned in a sponsored segment about HR, IT, and finance software.