Production for Security Thesis Drives 2026 Economic Growth and Market Shifts
TL;DR
- AI-driven productivity gains are enabling companies to maintain flat headcounts while increasing revenues, benefiting earnings but potentially straining the consumer sector due to slower wage growth.
- The "production for security" thesis is replacing ESG as a primary driver for government and investment policy, potentially boosting domestic manufacturing and global growth outside of large-cap tech.
- The shift in consumer spending from goods to services, particularly experiences and wellness, indicates a preference for shared memories over physical items, a trend likely to continue into the new year.
- Accepting the impossibility of homeownership leads younger generations to reduce job effort, decrease luxury spending, and invest in riskier assets like cryptocurrency, impacting broader economic behavior.
- Smaller airports are gaining favor over larger hubs due to cheaper parking, minimal security waits, and a more relaxed atmosphere, despite the necessity of connecting flights for many travelers.
- The market may see high single-digit equity gains powered by double-digit earnings growth, potentially tempered by multiple compression as investors rotate from mega-cap tech to broader market segments.
- The US dollar is expected to experience ongoing weakness as global entities remain comfortable holding US financial assets but show reluctance to invest in US property, plant, and equipment.
Deep Dive
As 2025 concludes, the market is poised for continued growth in 2026, driven by a pro-security agenda focused on domestic production and potentially lower interest rates, despite a disconnect between GDP and labor market signals. While AI has been a dominant theme, its impact may moderate, leading to a broader market participation across sectors and geographies, with a cautious outlook on consumer spending due to affordability challenges.
The economic landscape for 2026 is shaped by a "production for security" (pro-sec) thesis, suggesting a global shift towards domestic manufacturing and supply chains, which will likely drive investment and growth. This trend is expected to replace ESG as a primary driver of government and corporate policy. Within this framework, the US is anticipated to benefit from renewed focus on North and South America, potentially boosting emerging markets in those regions. While AI has propelled markets, Peter Tchir, Head of Macro Strategy at Academy Securities, suggests its role as a primary driver may diminish, leading to a broader market rally. Companies are increasingly focused on the tangible benefits and ROI of AI implementation, which could temper the rapid spending seen previously and potentially create healthier market dynamics. The bond market is expected to offer modest returns, primarily through coupon clipping, with potential for some spread appreciation. The Federal Reserve is anticipated to enact three rate cuts, with active management by the administration to keep yield curves stable, supporting equity valuations. Geopolitically, a resolution in Ukraine is expected to be favorable to Putin and could create opportunities for US companies in both Russia and Ukraine. Friction between the US and China over critical minerals and AI remains a key concern, with potential for China to present further surprises.
The consumer remains a complex factor, with the upper-income demographic driving spending through wealth effects, while lower-income consumers and even some college-educated younger individuals face employment and discretionary spending challenges. Despite these pressures, aggregate income remains sufficient to support spending, albeit in specific pockets. Retail trends indicate a strong reliance on online shopping, with in-store sales growing at a slower pace, particularly in experiential retail locations. Artificial intelligence is increasingly influencing consumer behavior, making shoppers more savvy and price-conscious, which retailers must account for by demonstrating clear ROI on AI investments. A notable shift is occurring from spending on goods to services, including wellness and experiential activities, with consumers prioritizing shared experiences over material possessions. Wearable technology focused on health and wellness is emerging as a significant growth area, alongside established tech necessities like smartphones and smartwatches. Furthermore, the persistent challenge of housing affordability is impacting consumer behavior, leading some younger generations to disengage from homeownership aspirations, resulting in reduced long-term savings and increased investment in riskier assets. This trend underscores a fundamental economic shift that policymakers may need to address. Travel patterns are also evolving, with a growing appreciation for smaller airports offering benefits like cheaper parking, shorter TSA waits, and a more relaxed atmosphere, despite the potential for connecting flights.
Action Items
- Audit AI adoption: Assess 3-5 companies for ROI on AI investments and identify potential slowdowns in demand.
- Track 5-10 key economic indicators (e.g., GDP, labor market, inflation) to monitor consumer spending shifts.
- Analyze 3-5 non-US markets for potential outperformance based on "production for security" thesis.
- Measure correlation between consumer sentiment and discretionary spending for 3-5 demographic segments.
- Evaluate 3-5 smaller airports for operational efficiency and traveler experience improvements.
Key Quotes
"We're at new highs here I would kind of call them tentative new highs and we took a lot of fuel to get here and there's been a lot of rotation in this market as well both on a sector basis a market cap basis you're starting to see a lot of churn and so to me that's a healthy sign for 2026 might have to dial back expectations a bit it might not be quite as strong as this year but you're starting to see more guests arrive at the party if you will in terms of the broadening out of the market that's certainly good news."
Robert Teeter, Chief Investment Strategist at Silvercrest Asset Management, suggests that while the market has reached new highs, these gains are tentative and have been fueled by significant effort and market rotation. Teeter views this churn as a positive indicator for 2026, implying a potentially broader market participation, though he anticipates a moderation in growth compared to the previous year.
"one of the themes that we've seen has been that companies have been very slow to hire you've had a relatively soft labor market that's not great from a consumer standpoint but so far it seems to be pretty great from an earnings standpoint and that is a sign that some of these ai benefits are coming into play you're hearing more and more ceos talking about keeping head count flat while revenues are rising and so that's good for the earnings picture again not so great for the consumer picture although payrolls are still expanding albeit slowly and wages are still expanding also albeit slowly."
Robert Teeter highlights a disconnect between a soft labor market and strong corporate earnings, attributing this to the benefits of AI adoption. Teeter explains that companies are maintaining flat headcounts while increasing revenues, which bolsters earnings but presents challenges for consumers, despite slow but steady growth in payrolls and wages.
"my base case for next year is that we do see very solid earnings growth so kind of low teens earnings growth maybe a little bit of multiple compression though and part of that's just going to be a factor of some of this rotation maybe you get a little bit of you know pressure release valve out of the the mega caps that have been so strong and i think strong for good reasons but as you get some of that rotation multiples might come down a little bit so we're looking for high single digit gains from equities next year powered by double digit earnings gains."
Robert Teeter forecasts solid earnings growth in the low teens for the upcoming year, but anticipates some multiple compression due to market rotation, particularly from mega-cap stocks. Teeter expects this dynamic to result in high single-digit equity gains, driven by double-digit earnings growth.
"i think that's enough given where we are right now if you see multiples rise any further that could be problematic the real challenge for the fed is is that issue between gdp and labor market you know their mandate really is on employment less so on gdp and so whether they choose to focus on a softer labor market and respond to that with rate cuts whether they change the target at all in terms of whether they're concerned that that rates are over two those are some of the challenges that they'll be facing but i think so long as the backdrop is rates will be lower in the future that supports multiples and that's been our view all throughout the course of this year it doesn't really matter the pacing of the rate cuts just knowing that they're coming and knowing the path lower."
Robert Teeter believes the current outlook for rate cuts is sufficient for the market, cautioning that further multiple expansion could be problematic. Teeter identifies the Federal Reserve's challenge in balancing GDP growth with labor market conditions, noting that the Fed's mandate primarily focuses on employment. He concludes that the expectation of future rate cuts, regardless of their pace, supports market multiples.
"i really do think this concept of production for security is slowly kind of replacing esg as a main thesis for government policy and investment policy and ultimately corporate policy so that's where i see the growth and again i do think i think you mentioned earlier one of your next guests is coming on both small caps i think there's a big opportunity in the us here so i like mid caps i like global slightly better than big tech us right now."
Peter Tchir posits that the concept of "production for security" is supplanting ESG as a primary driver for government, investment, and corporate policy, indicating this shift as a source of future growth. Tchir favors mid-cap and global equities over large-cap US tech stocks, seeing significant opportunity within the US market, particularly in mid-caps.
"i really do think europe had the chance to kind of seize russia's frozen dollars or frozen reserves use that they didn't i think we'll probably get pushed towards a peace deal and it's going to be favorable to putin and weirdly i think it's going to be very favorable to the us i know this administration wants to lock in rights for us companies in both russia and ukraine at the back of any peace trump is very angry that after the iraq war us companies didn't get a good deal and have a long lead time in iraq he wants that for russian ukraine so i think that could be really interesting."
Peter Tchir suggests that Europe missed an opportunity to seize frozen Russian reserves, and anticipates a peace deal in the Russia-Ukraine conflict that will favor Putin. Tchir believes this outcome will paradoxically benefit the US, as the current administration aims to secure rights for American companies in both Russia and Ukraine following any peace agreement, drawing a parallel to Donald Trump's desire for favorable deals for US companies after the Iraq War.
Resources
External Resources
Books
- "The Washington Post" - Mentioned in relation to a study examining how abandoning homeownership may be changing how people behave at work and home.
- "The Wall Street Journal" - Mentioned in relation to a story on smaller airports and their fan base.
Articles & Papers
- "How it's going" (New York Times) - Mentioned as a mainstream source discussing Kokito.
People
- Robert Teeter - Chief Investment Strategist at Silvercrest Asset Management.
- Nicole Larson - National Manager of Retail Research at Colliers.
- Peter Tchir - Head of Macro Strategy at Academy Securities.
- Lisa Mateo - Provided the latest headlines in newspapers across the US.
- Tom - Co-host of Bloomberg Surveillance.
- Paul Sweeney - Co-host of Bloomberg Surveillance.
- Alexis Christoforous - Co-host of Bloomberg Surveillance.
- David Katz - President and CEO of Matrix Asset Advisors.
- Jimmy Fallon - Made a song about Kokito.
- Leika - User of Ocrevus.
- Ryan Reynolds - Spokesperson for Mint Mobile.
Organizations & Institutions
- Silvercrest Asset Management - Mentioned as the employer of Robert Teeter.
- Colliers - Mentioned as the employer of Nicole Larson.
- Academy Securities - Mentioned as the employer of Peter Tchir.
- JPMorgan Asset Management - Promoted for its active fixed income ETFs.
- JPMorgan Chase & Co. - Parent company of JPMorgan Asset Management.
- JPMorgan Distribution Services Inc. - Issued a communication for JPMorgan Asset Management.
- FINRA - Member organization related to JPMorgan Distribution Services Inc.
- Northwestern University - Mentioned in relation to economists and doctoral candidates who built a mathematical model of consumer behavior.
- University of Chicago - Mentioned in relation to economists and doctoral candidates who built a mathematical model of consumer behavior.
- Matrix Asset Advisors - Mentioned as the employer of David Katz.
- Sanofi - Agreed to buy Denovix Technologies.
- Denovix Technologies - Being acquired by Sanofi.
- BP - Selling a stake in its Castrol lubricants business.
- Stonepeak - Acquiring a stake in BP's Castrol lubricants business.
- Odu - Business software platform.
- Spectrum - Offering free home internet with mobile lines.
- Kroger - Available on DoorDash for grocery delivery.
- DoorDash - Platform for grocery delivery from Kroger.
- Thrive Team - Specialized squad of experts helping people with CIDP.
- Mint Mobile - Offering discounted unlimited wireless plans.
- Genentech - Manufacturer of Ocrevus.
- Biogen - Manufacturer of Ocrevus.
- Stelo - Glucose biosensor.
Tools & Software
- Adobe Acrobat Studio - Promoted for its PDF capabilities and AI assistant.
- AWS AI - Delivers enterprise-scale voice solutions.
- Ocrevus (ocrelizumab) - Medication for CIDP.
- Stelo - Glucose biosensor.
Websites & Online Resources
- jpmorgan.com/getactive - Website for JPMorgan Asset Management.
- aws.amazon.com/ai - Website to discover the Alexa story.
- rarewelldone.com - Where to watch the latest episode of "Rare Well Done".
- spectrum.com/freeforever - Website for Spectrum's free home internet offer.
- odu.com - Website to try Odu for free.
- mintmobile.com - Website for Mint Mobile offers.
- ocrevus.com/es - Website for Ocrevus.
Podcasts & Audio
- Bloomberg Surveillance Podcast - Podcast discussed and available on various platforms.
- Bloomberg Audio Studios - Producer of Bloomberg podcasts.
Other Resources
- Repatha (evolocumab) - Medication mentioned for lowering LDL cholesterol.
- Kokito - Puerto Rican holiday drink gaining mainstream attention.
- CIDP (Chronic Inflammatory Demyelinating Polyneuropathy) - Rare disease discussed.
- "Rare Well Done" - Reality series about people living with CIDP.
- Aura Ring - Wearable device mentioned for wellness tracking.
- Lululemon - Mentioned as a potentially hard-to-find item.
- Cabbage Patch Kids - Mentioned as a past popular toy.
- AI (Artificial Intelligence) - Discussed as a driver of market volatility, productivity gains, and a factor in holiday shopping.
- Passive Fixed Income ETFs - Mentioned in comparison to active fixed income ETFs.
- Active Fixed Income ETFs - Promoted by JPMorgan Asset Management.
- Production for Security (Pro Sec) - Concept discussed as a driver of global investment policy.
- ESG (Environmental, Social, and Governance) - Concept discussed as being potentially replaced by "production for security".
- US Dollar - Discussed in relation to its ongoing weakness and comfort of global entities owning US financial assets.