Beyond Demographics: AI Unlocks Cultural Audience Resonance
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Resources & Recommendations
Organizations & Institutions
- Digital Culture Group - An audience-first performance-engineered adtech company that uses real-time cultural data to help brands connect with audiences authentically.
- AIM (Association of Independent Music) - An organization mentioned as a place to find thought leaders and resources in the field of cultural intelligence and AI.
- ANA (Association of National Advertisers) - An organization mentioned as a place to find thought leaders and resources in the field of cultural intelligence and AI.
- eMarketer - A research firm mentioned as a place to find thought leaders and resources in the field of cultural intelligence and AI.
- Advertising Week - The host of the podcast, also mentioned as a source for conversations about culture and AI.
- Edelman Trust Institute - An organization that produces the podcast "The Trust Makers."
Tools & Software
- ARI (Audience Resonance Index) - An award-winning AI-powered platform developed by Digital Culture Group that utilizes data signals to authentically reach audiences and understand cultural nuances.
People Mentioned
- Crystal Foote (Founder and Head of Partnerships at Digital Culture Group) - The guest on the podcast, discussing her work with cultural data and AI in marketing.
Websites & Online Resources
- advertisingweek.com/podcasts - The website where listeners can find all of Advertising Week's podcasts.
Other Resources
- "The Trust Makers" - A podcast from the Edelman Trust Institute, mentioned as being in its fourth season.