Internal Identity Shift Unlocks Financial Abundance - Episode Hero Image

Internal Identity Shift Unlocks Financial Abundance

The School of Greatness · · Listen to Original Episode →
Original Title:

TL;DR

  • Believing one is "not okay" to desire wealth stems from a societal morality conflating ambition with greed, leading to judgment and self-sabotage around financial success.
  • The perception of money as "dirty" or "uncouth" is often learned through familial stress and societal narratives, creating emotional blocks that prevent financial abundance.
  • Repeating "I can't afford it" reinforces an identity of scarcity, subconsciously attracting evidence to prove this belief and solidifying it as one's financial reality.
  • Shifting one's financial identity requires an "explosion" or "death" of the old self, which can alienate supportive friends and family who are invested in the familiar persona.
  • Investing in coaching, even to the point of debt, can be the most impactful financial decision by forcing attention and commitment to action, leading to rapid income growth.
  • Money is energy and a life force; aligning with its frequency through positive self-talk and visualization, rather than focusing on limiting beliefs, attracts abundance.
  • Abundant mindset individuals appreciate money, are generous, take calculated risks, and actively learn about financial management, unlike those in scarcity who avoid the topic.

Deep Dive

Jen Sincero's core argument is that financial abundance is unlocked not by external circumstances, but by a profound internal identity shift. This transformation requires confronting deeply ingrained beliefs about deservingness and morality surrounding money, which often stem from societal judgments and personal past experiences. The implications of this internal shift are far-reaching, impacting not only an individual's financial reality but also their relationships and overall sense of self-worth, suggesting that true wealth is intrinsically linked to personal growth and overcoming limiting beliefs.

The primary obstacle to financial well-being, as Sincero explains, is the deep-seated belief that one is not deserving of wealth, often fueled by societal moralization of money. This is compounded by the tendency to associate wealth with greed and negative actions, as evidenced by the limited public discourse on generous acts by the wealthy. This societal perception creates a mental block, where desiring money is conflated with negative traits, leading individuals to inadvertently sabotage their own financial potential. The ripple effect of this internal conflict is that individuals may unconsciously prove their perceived lack of deservingness by creating financial struggles that align with their self-limiting beliefs, trapping them in a familiar yet unfulfilling reality.

Furthermore, the process of shifting one's financial identity is not merely an intellectual exercise but a fundamental dismantling of one's existing self-concept. This profound change can create friction in personal relationships, as individuals who undergo this transformation may inadvertently alter the dynamics of their relationships, challenging the comfort and reality of those around them. The fear of being judged or ostracized for pursuing wealth, and the subsequent potential loss of familiar social connections, can be a significant deterrent. Sincero suggests that navigating this can involve focusing on new, supportive connections and accepting that personal evolution may lead to the natural dissolution of certain relationships.

The path to financial freedom, therefore, is presented as an active process of confronting and reframing these internal narratives. Sincero advocates for practices like writing letters to money, visualizing abundance, and consistently engaging in activities that push beyond comfort zones, even when they inspire fear. This "spiritual gym" practice, as she calls it, involves daily commitment to activities that foster mental and emotional resilience. The implication is that consistent action, coupled with a reframed perspective on money as energy and a tool for freedom, can dismantle deeply ingrained scarcity mindsets and create space for abundance to flow. This is not about denying reality, but about consciously choosing to focus on desired outcomes and the feelings associated with them, even before they manifest tangibly.

Ultimately, Sincero posits that becoming financially free is less about external tactics and more about an internal revolution. The ability to receive wealth is directly tied to one's willingness to embrace a new identity, one that accepts deservingness and views money as a neutral energy that can be used for good. This internal alignment is portrayed as the most critical factor, enabling individuals to not only attract wealth but also to enjoy it, manage it wisely, and use it to live a more meaningful and fulfilling life, underscoring that the most significant financial transformations begin with a shift in self-perception.

Action Items

  • Analyze personal financial beliefs: Identify 3-5 core assumptions about money and wealth derived from childhood or past experiences.
  • Create a "money letter": Draft a letter to money expressing current feelings, fears, and desires to uncover subconscious blocks.
  • Practice "spiritual gym" daily: Dedicate 20 minutes to activities like meditation, reading self-help, or positive affirmations to reinforce new financial identity.
  • Identify and execute one "scary" financial action weekly: Step outside comfort zone with a small, fear-inducing financial decision to build confidence and momentum.

Related Episodes

Key Quotes

"I think that a lot of people think it's not okay, like there's a real morality around making money. Really, because think about it, we really focus on greed, and when you desire money, it's not the same as being greedy. But I think that we combine those two things."

Jen Sincero explains that a perceived morality around wealth creation, often conflated with greed, prevents many individuals from desiring or pursuing financial abundance. This societal judgment can make people feel ashamed of their financial ambitions.

"So, when I say 'I can't afford it' a hundred times a day, I'm subconsciously pulling in proof. Like, look at the car I'm driving, I'm living in an alley, I make this much money a year. I'm building all the foundational blocks to prove that I can't afford it, and that becomes my reality."

Sincero highlights how negative self-talk, such as repeatedly stating "I can't afford it," actively creates a reality of scarcity. The speaker argues that this subconscious self-sabotage reinforces limiting beliefs and builds evidence to support the idea of financial inability.

"So, my mantras really, like, in before I started to make money, I said, 'I can't afford it' to pretty much anything you could throw at me. My first words out of my mouth were, 'I can't afford it.' And I, what are we doing when we're when we're saying that? Whether it's true or not true, we are buying into an identity as somebody who can't afford stuff."

Sincero recounts her past use of the phrase "I can't afford it" as a deeply ingrained identity marker. The speaker posits that this constant affirmation of financial limitation solidifies an identity of someone who is incapable of affording things, thereby perpetuating that reality.

"And the main reason they don't support it is because you're killing off the person they love. Oh man. I mean, think about that. Like, you're changing who you are, and they're comfortable with who you are, and they feel that's their reality too, is caught up in who you are being."

Sincero explains that resistance from loved ones to personal growth often stems from their comfort with the existing version of the individual. The speaker suggests that when someone transforms, it disrupts the reality and identity of those around them, leading to a lack of support.

"So, my mantra for the past five years has been like, 'Slow down and shut up.' Like, just slow down and shut up. Like, I'm, you know, just listen and just choose your words wisely and don't react to everything."

Sincero shares her personal mantra of "slow down and shut up" as a practice for mindful communication and emotional regulation. The speaker emphasizes the importance of listening, choosing words carefully, and avoiding impulsive reactions.

"They appreciate it, as you said, that is a biggie. They appreciate it and they speak about it as they love it. They're not weird about it. They're also generous with it because when you pinch yourself off from giving, you that is sort of a subconscious way of saying there's not enough to go around and it's not gonna come."

Sincero identifies appreciation, open communication, and generosity as key differences in the mindset of abundant individuals compared to those with a scarcity mindset. The speaker argues that withholding generosity can be a subconscious signal of fear that resources are finite.

Resources

External Resources

Books

  • "The Science of Getting Rich" by Wallace Wattles - Mentioned as a foundational text that deeply resonated with the author's journey, particularly its concept of thinking the truth regardless of appearances.

People

  • Jen Sincero - Author and coach, featured as the guest discussing her journey from financial struggle to wealth and the identity shifts required for financial abundance.
  • Dean Graziosi - Mentioned for his quote, "We pay attention to what we pay for."
  • Wallace Wattles - Author of "The Science of Getting Rich."
  • Ted Danson - Host of the podcast "Where Everybody Knows Your Name."
  • Woody Harrelson - Co-host of the podcast "Where Everybody Knows Your Name."
  • John Mulaney - Guest on "Where Everybody Knows Your Name."
  • David Spade - Guest on "Where Everybody Knows Your Name."
  • Sarah Silverman - Guest on "Where Everybody Knows Your Name."
  • Ed Helms - Guest on "Where Everybody Knows Your Name."
  • Martha - Mentioned as the girlfriend of the podcast host, with whom they travel.

Organizations & Institutions

  • The School of Greatness - The podcast where the interview took place.
  • Kia - Mentioned in relation to the Sportage Turbo Hybrid model.
  • SiriusXM - Service included with Kia Sportage Turbo Hybrid.
  • Apple Card - Mentioned for its daily cash back feature.
  • Goldman Sachs Bank USA, Salt Lake City Branch - Issuer of Apple Card.
  • Dell Technologies - Mentioned for its Cyber Monday sale and the Dell 16 Plus laptop.
  • Intel - Mentioned in relation to Core Ultra processors in Dell laptops.
  • NFL (National Football League) - Mentioned in the context of sports analytics and the author's past.
  • Pro Football Focus (PFF) - Mentioned as a data source for player grading in the context of sports analytics.
  • New England Patriots - Mentioned as an example team for performance analysis.
  • Airbnb - Mentioned as a platform for hosting and earning extra income.
  • Facebook - Mentioned as a platform for connecting with people and finding gifts.
  • Metro - Mentioned for its holiday savings on 5G plans.
  • Bitdefender - Mentioned for its cybersecurity products, including Scam Copilot.
  • Range Rover - Mentioned in relation to the Range Rover Sport model.
  • LinkedIn - Mentioned as a platform for B2B marketing and advertising.
  • State Street - Mentioned as the provider of the DIA ETF.

Websites & Online Resources

  • kia.com/sportagehybrid - Website for information on the Kia Sportage Turbo Hybrid.
  • applecard.com - Website for Apple Card terms and conditions.
  • dell.com/deals - Website for Dell deals.
  • airbnb.com/host - Website for information on hosting with Airbnb.
  • bitdefender.com - Website for Bitdefender products.
  • rangerover.com/us/sport - Website to build a Range Rover Sport.
  • linkedin.com/lewis - Website for LinkedIn Ads promotions.
  • statestreet.com/im - Website for State Street investment information.
  • jensincero.com - Website for Jen Sincero's coaching course.

Other Resources

  • The Identity Shift That Unlocks Wealth - Episode title of The School of Greatness podcast.
  • Kia Sportage Turbo Hybrid - Vehicle mentioned for its features.
  • Cyber Monday - Sales event mentioned by Dell.
  • The Greatness Mindset - Jen Sincero's latest book.
  • You Are a Badass - Jen Sincero's book.
  • You Are a Badass at Making Money - Jen Sincero's book.
  • You Are a Badass Every Day - Jen Sincero's book.
  • The Greatness Plus channel - Subscription channel on Apple Podcasts.
  • The Greatness newsletter - Newsletter for The School of Greatness.
  • Where Everybody Knows Your Name - Podcast hosted by Ted Danson and Woody Harrelson.
  • DIA ETF - Exchange Traded Fund from State Street.
  • B2B marketing - Marketing strategy discussed in relation to LinkedIn Ads.
  • Scam Copilot - AI-powered platform by Bitdefender.
  • Terrain Response 2 - Feature of the Range Rover Sport.
  • Cabin air purification system - Feature of the Range Rover Sport.
  • Active noise cancellation - Feature of the Range Rover Sport.
  • 5G - Mobile network technology mentioned by Metro.
  • Price match guarantee - Benefit offered by Dell.
  • Free shipping - Benefit offered by Dell.
  • Dell Rewards - Loyalty program mentioned by Dell.
  • Daily cash back - Feature of Apple Card.
  • Unlimited daily cash back - Feature of Apple Card.
  • Three month trial - Included with SiriusXM in Kia Sportage Turbo Hybrid.
  • Movement that inspires - Kia's slogan.
  • The holidays - Season mentioned in relation to travel and gift-giving.
  • Secret Santa gift - Gift-giving tradition mentioned by Facebook.
  • Marketplace - Feature on Facebook for finding gifts.
  • Groups - Feature on Facebook for sharing ideas.
  • Autopay - Payment method mentioned by Metro.
  • Five year price guarantee - Offer from Metro.
  • No activation fees - Offer from Metro.
  • AI - Technology mentioned in relation to scammers and Bitdefender.
  • Premium security - Bitdefender product.
  • B2B ROAS (Return on Ad Spend) - Metric mentioned for LinkedIn Ads.
  • 250 credit - Offer for LinkedIn Ads.
  • ETFs (Exchange Traded Funds) - Investment vehicle mentioned by State Street.
  • Investment objectives, risks, charges, and expenses - Factors to consider before investing.
  • Dow Jones Industrial Average - Index tracked by the DIA ETF.
  • Personal development course - Concept mentioned in relation to starting a business.
  • Spiritual gym practice - Concept for maintaining personal growth.
  • Universal Intelligence - Concept discussed in relation to thoughts and creation.
  • Inner yippee skippy - Term for tapping into one's inner positive self.
  • Fear list - Concept for overcoming fears.
  • Self doubt - Concept discussed as a barrier to achieving dreams.
  • Courage - Quality needed to overcome fear and self-doubt.
  • Boundaries - Concept related to self-care and self-doubt.
  • Personality police - Term for judging others' behavior.
  • Bag of worms - Metaphor for personal issues to be addressed.
  • Financial spiritual gym - Metaphor for consistent effort in financial growth.
  • Yellow v-neck sweater - Detail associated with the author's father.
  • Money flows to me easily and freely - Mantra used by Jen Sincero.
  • I can't afford it - Mantra previously used by Jen Sincero.
  • Money is currency and currency is energy - Concept discussed regarding money.
  • Frequency - Concept related to energy and money.
  • Alignment - State of being in harmony with desires.
  • Limiting beliefs - Beliefs that hinder progress.
  • Surrender - State of acceptance and letting go.
  • Abundant universe - Concept of a universe with plentiful resources.
  • Creature who receives - Identity related to abundance.
  • Emotional creatures - Description of humans.
  • Fertility zone - Term for comfort zones.
  • Familiarity zone - Term for comfort zones.
  • Death and explosion - Metaphor for significant personal transformation.
  • Old identity - The previous self that is shed during transformation.
  • Personal trainer - Analogy for a coach.
  • Olympic athletes - Example of individuals who utilize coaches.
  • Forest with trees - Analogy for a coach's perspective.
  • Art collector - Metaphor for curating meaningful relationships.
  • Masterpieces of humanity - Metaphor for valued friends.
  • The party - Alternative name for an "unveiling" of human connections.
  • Three truths - Hypothetical lessons to leave behind.
  • Awesome life - Desired outcome of developing mindset.
  • Do the scary thing every day - Actionable advice for growth.
  • As much fun as you can - Aspect of living a fulfilling life.
  • DIY course - Jen Sincero's previous offering.
  • Video at the beginning of the week - Component of Jen Sincero's course.
  • PDF with the video - Component of Jen Sincero's course.
  • 90-minute coaching group coaching call - Component of Jen Sincero's course.
  • Guided meditation - Component of Jen Sincero's course.
  • Guided motivational something or other - Component of Jen Sincero's course.
  • Facebook group - Community aspect of Jen Sincero's course.
  • Twitter, Instagram, Facebook - Social media platforms.
  • Show notes - Summary of podcast episode content.
  • Bonus episodes - Exclusive content for subscribers.
  • Ad-free listening experience - Benefit of subscribing to a channel.
  • Apple Podcasts - Platform for listening to podcasts.
  • YouTube - Platform for video content.
  • Greatness newsletter - Newsletter for The School of Greatness.
  • You are loved, you are worthy, and you matter - Affirmations.
  • Improvisation - Acting technique.
  • Script - Pre-determined plan.
  • Invest in your story - Slogan for DIA ETF.
  • Investment objectives, risks, charges, and expenses - Factors to consider before investing.
  • Prospectus - Document containing investment information.
  • All ETFs are subject to risk, including possible loss of principal - Disclaimer for ETFs.
  • All Distributors Inc. Distributor - Distributor of the DIA ETF.
  • B2B marketing - Marketing strategy.
  • Decision makers - Professionals targeted by B2B marketing.
  • Online ad networks - Platforms for digital advertising.
  • First campaign - Initial advertising effort.
  • Terms and conditions apply - Standard legal notice.
  • Mutual providing of value - Concept in relationships.
  • Highest currency for me is peace - Personal value prioritization.
  • Perspective - Way of viewing situations.
  • War fought on your soil - Dad's response to a request for therapy.
  • Love in different ways - Concept of varied expressions of affection.
  • Introvert - Personality type.
  • Providers - Role associated with men in some cultures.
  • Financial advisor - Professional who manages finances.
  • Money coach - Professional who guides financial growth.
  • Financial freedom - State of being free from

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