Stop Waiting for "Perfect": Create Your "Day One" Now
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Resources & Recommendations
Books
- "Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most" by Cassie Holmes - This book discusses the concept of the "yes-damn effect," which describes our tendency to overestimate future available time.
- "The 5 Pillars of Wealth: The Millionaire's Guide to Living a Rich Life from the Inside Out" by Sahil Bloom - This book also mentions the "yes-damn effect" as a factor contributing to our perception of having limited time.
People Mentioned
- Dan Wieden (Co-founder of Wieden+Kennedy) - Credited with coining the "Just Do It" slogan for Nike, with its surprising inspiration from a convicted murderer's last words.
- Gary Gilmore - A convicted murderer whose last words, "Let's do it," inspired Dan Wieden to create Nike's "Just Do It" slogan.
- Walt Stack - An 80-year-old runner featured in Nike's original "Just Do It" campaign, symbolizing the idea of taking action regardless of age.
Organizations & Institutions
- Nike - An athletic apparel and footwear company whose "Just Do It" slogan is discussed as a powerful example of taking action.
- Wieden+Kennedy - The advertising agency co-founded by Dan Wieden, responsible for creating the iconic "Just Do It" campaign for Nike.