Consumer Spending Shifts: Event Concentration, Inflation, and Sectoral Divergence
TL;DR
- Consumer spending is concentrating around events like Black Friday and holidays, leading to slower "in-between" periods, indicating a shift in purchasing behavior rather than a complete consumer collapse.
- Weakness in consumer spending has spread from low-income households to the middle-income segment, as evidenced by recent earnings misses and cuts from home improvement companies.
- Inflation is now causing consumer pushback on price increases, particularly impacting restaurants and auto aftermarket retail, making consumers more price-sensitive than previously observed.
- The post-pandemic trend of consumers leaning into experiences over goods is fading, with both sectors now showing a slowdown, suggesting a convergence in consumer demand.
- Defensive discretionary names, such as off-price retailers and auto parts stores, are favored for investment due to their resilience and potential to benefit from future stimulus spending.
- Consumer staples are challenged by consumers having excess inventory from pandemic pantry-loading and trading down to private labels, impacting traditional large-name companies.
Deep Dive
The US consumer is facing significant headwinds, with recent data indicating a broader slowdown than previously observed, extending beyond low-income households to the middle class. While headline sentiment readings are at historic lows and corporate earnings are reflecting this deceleration, particularly in October, the consumer's spending habits are shifting towards concentrated event-driven purchases rather than consistent, everyday spending. This phenomenon, exacerbated by persistent inflation impacting price sensitivity, suggests a more complex economic landscape than a simple downturn.
The consumer's behavior is increasingly bifurcated, with a noticeable slowdown occurring in the periods between major shopping events like Black Friday and holidays, and in the first half of 2026, when additional stimulus is expected. This pattern extends to both goods and services, as the post-pandemic surge in experiences begins to wane, with even segments like travel and dining seeing reduced activity due to price increases. Specifically, younger consumers (25-35 years old) are demonstrating heightened price sensitivity, leading to a slowdown in fast-casual dining. Furthermore, traditional consumer staples are under pressure, not from demand, but from pandemic-induced pantry loading and a subsequent shift by consumers towards private label brands, impacting the performance of established companies in this sector.
Despite these challenges, opportunities exist within the consumer sector, particularly in defensive discretionary segments like off-price retailers and auto parts stores, which are poised to benefit from increased consumer spending of future stimulus dollars. This strategic positioning acknowledges that while the overall consumer environment is contracting, specific sub-sectors can thrive by offering value and catering to discretionary spending when consumers have more disposable income, such as during tax refund periods in early 2026. The core implication is that market participants should look beyond broad sector performance and identify specific niches that align with evolving consumer priorities and economic tailwinds, such as the anticipated stimulus.
Action Items
- Track consumer spending shifts: Analyze 3-5 discretionary categories for changes in purchasing behavior (e.g., off-price vs. traditional retail).
- Evaluate inflation impact: Measure price sensitivity across 5-10 consumer segments for restaurant and auto retail sectors.
- Assess event-driven spending: Compare sales data for 2-3 major shopping events (e.g., Black Friday) against non-event periods.
- Analyze consumer staple trends: Investigate 3-5 major consumer staple companies for impacts of pantry loading and private label trading.
Key Quotes
"I mean, the consumer is definitely challenged. It's not as bad as people are saying, but it's definitely challenged. I mean, the University of Michigan sentiment readings last week, the second lowest reading on record. Corporates are definitely talking things down a little bit. We heard from some of the biggest consumer corporates in the world today, which have said that things have slowed into October. So, I don't think we're willing to say that the consumer is so bad into the holidays, but things are definitely more challenged than the last time we spoke."
Scott Filer acknowledges that consumer sentiment is challenged, citing low sentiment readings and corporate commentary indicating a slowdown into October. Filer suggests that while the situation is difficult, it is not as dire as some market perceptions might indicate, particularly concerning the upcoming holiday season.
"It's been challenged. Um, you know, last earnings season, things were really good. It was only low income companies that were talking things down. Now the weakness has definitely spread. We saw a couple of misses and cuts this morning from some big home improvement names. Um, we have a lot more companies to report the next few days. Some of them are going to be good, some of them are going to be bad. But one thing that we've learned is the weakness has spread beyond just the low income, up to the middle income consumer as well. That's what we're learning from corporates during earnings season."
Scott Filer explains that the recent earnings season has revealed a broadening weakness in consumer spending. Filer notes that unlike the previous season, where only low-income consumers were struggling, the current downturn now affects middle-income consumers as well, as evidenced by misses and cuts from major home improvement companies.
"I think it's going to be fine. Um, the consumer shows up for events. The consumer is going to show up for Black Friday. They're going to show up for the holidays. They're going to show up in 1H 2026 when there's more refund dollars and stimulus dollars. It's the in-between periods that have slowed more. Um, sort of the October time period that we're having now, it's a lower volume, non-event period. So that's why things are slow. I think next Friday, or ultimately, it's going to be just fine. We're going to get good reports on Black Friday. I just think the consumer is concentrating their spend more than ever on events. So a holiday will be fine. It's the in-between periods where we're a little bit more worried about."
Scott Filer expresses optimism for the upcoming holiday shopping season, particularly for Black Friday, attributing this confidence to the consumer's tendency to prioritize spending during specific events. Filer differentiates this by noting that the slowdown is more pronounced in the periods between these major shopping events, such as the current October period, which is characterized by lower volume and fewer promotional activities.
"If you would have asked me two or three months ago, I would have said no. The consumer was sort of absorbing those costs and spending just fine. What we've heard the last few weeks is we've heard from more companies that as they've begun to raise prices and push through pricing, especially in October, that you're beginning to see pushback from the consumer. It's happening in restaurants. It's not, it's happening in autos. Um, auto market, you know, aftermarket auto retail. So we're definitely beginning to hear about it more and more. I don't think the consumer is, you know, allergic to price increases, but they're definitely becoming a lot more picky than the last time we talked a few months ago."
Scott Filer indicates a shift in consumer behavior regarding price increases, noting that while consumers previously absorbed rising costs, recent feedback from companies suggests growing pushback. Filer points to sectors like restaurants and auto retail where price increases are now meeting more resistance, leading consumers to become more selective with their spending.
"It's, it's fading a little bit. Um, you know, before I used to think about the services and experiences trade through travel. Um, and right now that's beginning to slow a little bit as well. The cruise lines have talked about a little bit of pullback there as well. So I, I think it's beginning to converge a little bit. So with the consumers definitely slowed, as we've talked about a little bit, and it's happening on both the goods and the services front. Um, versus before services were good and goods were bad. It's beginning to converge and see a slowdown in both."
Scott Filer observes that the trend of consumers prioritizing services and experiences over goods is beginning to diminish. Filer notes a slowdown in travel-related spending, including a pullback from cruise lines, suggesting a convergence where both goods and services are now experiencing a deceleration in consumer demand.
"So I actually like consumer now. It's been such a massive underperformer. So much negativity is priced in. So I actually really like owning the consumer, um, into the year end. But I want to do it through defensive discretionary names. So off-price names, the auto retail names. Um, those names that's a discretionary purchase that are also a little bit defensive, that's the kind of names we want exposure to right now."
Scott Filer expresses a positive outlook on the consumer sector, viewing it as an underperformer with significant negativity already priced into its stocks. Filer recommends investing in "defensive discretionary" names, such as off-price retailers and auto parts stores, which represent discretionary purchases but possess defensive qualities.
Resources
External Resources
Articles & Papers
- University of Michigan sentiment readings - Mentioned as an indicator of consumer sentiment, with the second lowest reading on record.
People
- Scott Filer - Consumer sector specialist with Global Banking and Markets.
- Chris Hussey - Host of "The Markets" podcast.
Organizations & Institutions
- Goldman Sachs - Mentioned as the entity producing the podcast and providing market analysis.
Websites & Online Resources
- megaphone.fm/adchoices - Provided as a link for managing ad choices.
Other Resources
- Black Friday - Referenced as the traditional kickoff to the holiday shopping season.
- Back to school event - Mentioned as a strong consumer event preceding the podcast recording.
- Consumer staples - Discussed as a challenged sector due to pandemic pantry loading and consumers trading down to private label.
- Defensive discretionary names - Identified as a preferred investment category, including off-price and auto parts retail names.
- Gen Z consumer - Identified as sensitive to price increases, particularly in fast-casual restaurants.
- Goods vs. experiences trade - Discussed as a trend that is beginning to converge, with slowdowns in both categories.
- Inflation - Identified as a factor causing consumer pushback on price increases, particularly in restaurants and autos.
- Pandemic - Referenced as a period of pantry loading and increased consumer staples purchases.
- Services and experiences trade - Discussed as a trend that is beginning to slow, including in travel and cruise lines.
- Stimulus dollars - Mentioned as a factor expected to boost consumer spending in the first half of 2026.
- Tax refunds - Identified as a source of incremental consumer spending in the early part of the year.