Entrepreneurial Resilience Forged by Adversity and Brand Building

Key Quotes

"I literally came to the table with a 550 000 condo with three grand is that like insane you guys are probably listening to this like they're lying"

Justin Colby highlights a past real estate transaction where he closed on a $550,000 condo with only $3,000. This illustrates his ability to leverage creative financing or negotiation skills to acquire property with minimal upfront capital, a strategy that might seem unbelievable to many.

"I think in the next 18 to 24 months the government gets back there trump just put something out saying like yo i'm gonna try to pass this bill to surpass congress if we're able to expedite this and one little hack if people start paying their mortgage twice a month you will save yourself a lot of money"

Colby discusses potential future government actions related to real estate and offers a practical financial tip. He suggests that making bi-monthly mortgage payments can lead to significant savings over the life of the loan, demonstrating a proactive approach to managing personal finances amidst market uncertainties.

"My childhood was difficult as many people have it had alcoholic mom dad and stepdad moved out when I was 14 so I have the story but it's not a woe is me I hope people hear something that and can relate and say okay my I can make it I can get there"

Colby shares a personal anecdote about his challenging upbringing, emphasizing that his difficult past is not a source of self-pity. He intends for his story to serve as an inspiration, showing others that they can overcome adversity and achieve success regardless of their starting point.

"I'm going to go full steam vulnerable all the dirt in the wars I'm in I'm going to expose it here's what happened here's the reason it happened don't do the reason"

Colby expresses his intention to share his entrepreneurial journey with complete transparency, including failures and mistakes. He plans to detail the circumstances behind his challenges and, crucially, to provide lessons learned so others can avoid repeating the same errors.

"I'm not looking for the best of the best in every single niche every single industry or I don't even look at people's resumes sometimes dude I look at more of like okay what have you been through yeah because if you haven't been through like adversity if you haven't been through like actual like real life pain dude business it is one of the most painful things and experiences you're going to go through for sure bro it will break you"

Colby explains his hiring philosophy, prioritizing a candidate's experience with adversity and hardship over traditional qualifications like resumes. He believes that real-world pain and challenges are more indicative of a person's resilience and potential for success in the demanding field of business.

"My mess is my message and people will endear the fact that you're not perfect yeah because if you're out there and you're looking for a coach or a mentor and they don't have scars and they're not willing to tell you that sometimes shit gets real do not hire them"

Colby articulates the value of vulnerability and imperfection in mentorship, stating that one's personal struggles can be a powerful teaching tool. He advises listeners to seek coaches or mentors who openly share their own difficult experiences, as this authenticity signals a realistic understanding of business challenges.