Inti Pacheco (Colleague at The Journal) - Flew to Nike's headquarters and interviewed CEO Elliot Hill.
Elliot Hill (CEO of Nike) - Discussed his career trajectory at Nike and his plans for the company's turnaround.
LeBron James (Basketball Player) - Nike has a building named after him, and his recorded voice is used in its elevators.
Organizations & Institutions
Macy's - A brick-and-mortar retailer that Nike broke ties with to focus on e-commerce.
DSW - Another brick-and-mortar retailer that Nike broke ties with.
Foot Locker - A retailer Nike is re-establishing its relationship with, after previously reducing sales to them.
Amazon - A major online retailer that Nike is focusing on for re-establishing its retail relationships.
US Bank - Mentioned as a partner in a sponsored segment, offering checking and savings accounts.
T-Mobile for Business - Mentioned in a sponsored segment for its "Connected Workplace" solution.
The Wall Street Journal - Co-produces "The Journal" podcast.
Products & Brands Mentioned
Nike Air Jordans - A retro shoe line from Nike that was overproduced, leading to declining interest.
Nike Dunks - Another retro shoe line, specifically the "Panda Dunk" colorway, that became extremely popular but then oversaturated the market.
Hoka - A shoe company that gained market share by focusing on running shoes with thick midsoles.
On - Another shoe company that grew by offering running shoes with thick midsoles, competing with Nike.
ASICS - A shoe company mentioned as gaining market share in a fragmented market.
New Balance - A shoe company mentioned as gaining market share in a fragmented market.
Vomero Premium - A new running shoe from Nike's innovation lab, featuring a thick 2-inch midsole, designed for comfort and developed in a shorter timeframe.
Other Resources
Nike's NSLR (Sports Research Lab) - Located in the LeBron James Building, this is Nike's advanced R&D center where engineers, scientists, and designers work on new solutions for athletes.
Knee bike for your feet - A conceptual device from Nike's innovation lab, described as a motor that attaches to a specific shoe to push the feet and aid mobility.
Nike Mind - A new technology from Nike's innovation lab involving special bumps inside a shoe designed to massage the feet and promote relaxation and focus for athletes.
