NYC Marathon: Billion-Dollar Business, Exclusive Race
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Resources & Recommendations
Organizations & Institutions
- New York Road Runners - The non-profit organization that runs the New York City Marathon and hosts over 60 adult and youth races annually.
- Tata Consultancy Services (TCS) - The title sponsor of the New York City Marathon, which leverages its IT services to build the event's mobile app.
- Citizens - A sponsor of the New York City Marathon.
- Mastercard - A sponsor of the New York City Marathon.
- New Balance - A sponsor of the New York City Marathon, known for setting up pop-up shops at the expo.
- United - A sponsor of the New York City Marathon.
- Gatorade - A sponsor of the New York City Marathon.
- Michelob Ultra - A sponsor of the New York City Marathon.
- 45 Live Incorporated - An independent contractor paid by New York Road Runners for race broadcast and production services.
- Strand Promotional Solutions - An independent contractor paid by New York Road Runners for youth incentives and race products.
- NYPD - The New York City Police Department, paid by New York Road Runners for traffic fees.
- C2 Imaging LLC - An independent contractor paid by New York Road Runners for event signage and installation.
Tools & Software
- New York Road Runners app - A mobile application built with TCS's IT services, allowing fans to track runners, access live course cameras, and receive notifications.
Websites & Online Resources
- 990 filing (for New York Road Runners) - Public financial document that provided intimate financial details about the New York Road Runners' operations.