Elevate Service Offerings Beyond Price Competition

Key Quotes

"The hard way is the only way dude it's the only way how long did it take you to learn to be a chiropractor seven and a half years right and business isn't any different if anything there's more stuff true i'm only two years in so i'm waiting for that third year to five yeah i promise you i promise i'll promise you this and i hope we have a great callback so i'll see if we could put a note a note on this i promise you that when you're five years in if you keep at it this is the big caveat if you keep at it you'll grow if that's what you want if you keep at it all the money i had from all my gyms went to zero after five years so like the only thing is the outcome of this is your skills that's all and you're used to investing in education so i don't think there's anything wrong with that but with regards to what like all we have to do for your business though like like let me zoom all the way out for like how do you make this thing successful the the end state of what this looks like for you is that you nail your individual model with a way to have very sticky customers option one or option two you find a way to charge as much as humanly possible i've really rarely seen chiropractors who succeed in any other way they either have a very very good recurring model that people don't stop or they charge five ten thousand dollars for more specialized you know neuropathy blah blah blah you know that kind of stuff and they sub specialize in the things that people are willing to pay a ton of money for and they sell you know year long service packages with supplements and things like that so those are the it's like either ultra high ticket or you build something that has really high stick once you nail that model then like i'm telling you the skills that you're gonna have to learn that's thing one thing two is and in learning that you'll have to learn how to generate leads and sell them right after you've done that part then you're gonna have to learn the game of attracting talent and you'll probably have to give up call it 10 ish maybe 20 of the single location to get another chiropractor in there who's motivated enough to continue to work as hard as you will to make sure that the service quality is high and then at that point you will ascend into the m a game which is either and i would recommend given the nature of the business that you're in i would probably go via the m a route rather than build so i'd rather just buy just buy it's so easy to find chiropractors that are you know that will sell their businesses for basically zero that it's easier to just retrofit them and then that would be once you're in the game game but that might take five to seven years and that's okay"

Alex Hormozi emphasizes that mastering a business, much like learning a profession, requires time and dedication, drawing a parallel between the seven and a half years to become a chiropractor and the ongoing learning in business. He suggests that the "hard way" is often the most effective path to skill development. Hormozi also outlines two primary success models for chiropractors: either developing a highly recurring client base or specializing in high-ticket services.

"The hard way is the only way dude it's the only way how long did it take you to learn to be a chiropractor seven and a half years right and business isn't any different if anything there's more stuff true i'm only two years in so i'm waiting for that third year to five yeah i promise you i promise i'll promise you this and i hope we have a great callback so i'll see if we could put a note a note on this i promise you that when you're five years in if you keep at it this is the big caveat if you keep at it you'll grow if that's what you want if you keep at it all the money i had from all my gyms went to zero after five years so like the only thing is the outcome of this is your skills that's all and you're used to investing in education so i don't think there's anything wrong with that but with regards to what like all we have to do for your business though like like let me zoom all the way out for like how do you make this thing successful the the end state of what this looks like for you is that you nail your individual model with a way to have very sticky customers option one or option two you find a way to charge as much as humanly possible i've really rarely seen chiropractors who succeed in any other way they either have a very very good recurring model that people don't stop or they charge five ten thousand dollars for more specialized you know neuropathy blah blah blah you know that kind of stuff and they sub specialize in the things that people are willing to pay a ton of money for and they sell you know year long service packages with supplements and things like that so those are the it's like either ultra high ticket or you build something that has really high stick once you nail that model then like i'm telling you the skills that you're gonna have to learn that's thing one thing two is and in learning that you'll have to learn how to generate leads and sell them right after you've done that part then you're gonna have to learn the game of attracting talent and you'll probably have to give up call it 10 ish maybe 20 of the single location to get another chiropractor in there who's motivated enough to continue to work as hard as you will to make sure that the service quality is high and then at that point you will ascend into the m a game which is either and i would recommend given the nature of the business that you're in i would probably go via the m a game which is either and i would recommend given the nature of the business that you're in i would probably go via the m a route rather than build so i'd rather just buy just buy it's so easy to find chiropractors that are you know that will sell their businesses for basically zero that it's easier to just retrofit them and then that would be once you're in the game game but that might take five to seven years and that's okay"

Alex Hormozi stresses that business success, like professional mastery, is a journey that requires sustained effort and learning, comparing it to the years of training for a chiropractor. He highlights that the outcome of this persistent effort is the development of valuable skills. Hormozi also outlines two primary strategies for success in service-based businesses: either creating a model with highly loyal, recurring customers or focusing on high-value, specialized services.

"The only thing is the outcome of this is your skills that's all and you're used to investing in education so i don't think there's anything wrong with that but with regards to what like all we have to do for your business though like like let me zoom all the way out for like how do you make this thing successful the the end