Creators Navigate Authenticity vs. Brand Demands Amidst AI Wild West

Resources

Books

• "Cowboy Carter" - Mentioned in the context of discussing successful individuals who continue to show up and do their job despite controversy.

Videos & Documentaries

• "Forrest Gump" - Mentioned as a reference point when discussing the potential negative outcomes for Warner Bros. Discovery if it were to be broken up.

Research & Studies

• Marketing Mix Modeling (MMM) - Discussed as a traditional method that AI is helping to compress and improve.

Tools & Software

• WPP Open - An AI marketing platform launched by WPP that allows brands to plan, create, and publish campaigns.

Articles & Papers

• "Transparency and Frontier Artificial Intelligence Act" - A piece of legislation put forth by California Governor Gavin Newsom requiring advanced AI companies to report safety protocols and risks.

People Mentioned

• Kalen Allen - The guest on the show, a creator who discusses navigating brand safety and cultural polarization.
• Kamika McCoy - Senior Marketing Reporter at Digiday and co-host of the episode.
• Michael Bergi - Senior Editor of Media Buying and Planning at Digiday and co-host of the episode.
• Sam Bradley - Reporter at Digiday who covered WPP's AI service and agencies' legal departments.
• Cindy Rose - New president of WPP, whose arrival may be associated with the launch of WPP Open Pro.
• Arthur Sadoun - Quoted as saying 80% of Publicis's revenue was touched by AI.
• Gavin Newsom - Governor of California, who signed into law new rules for the safe development of AI.
• David Zaslav - CEO of Warner Bros. Discovery, whose leadership is discussed in relation to the potential sale of the company.
• Oprah Winfrey - Mentioned as a successful individual who has faced controversy but continued to succeed.
• Beyoncé - Mentioned in the context of her album "Cowboy Carter" and how successful individuals continue their work despite criticism.
• Jimmy Kimmel - Mentioned in the context of the fallout from his show and the impact on those who work on it.
• Ellen DeGeneres - Mentioned in the context of her show ending and the impact on its employees.
• Quinta Brunson - Mentioned as an example of someone who may be legally restricted from speaking out due to contracts.
• T-Pain - Mentioned as having been part of the same Starbucks campaign as Kalen Allen, but not receiving the same backlash.
• Ronald McDonald - Mentioned in the context of a negative DM Kalen Allen received for partnering with Ronald McDonald House Charities.
• Tommy Hilfiger - Mentioned as an example of someone who was rumored to be racist, but later discussed the issue.

Organizations & Institutions

• WPP - A company that launched its own AI marketing platform called WPP Open Pro.
• Publicis - Mentioned as a competitor that has been successful with its AI offerings.
• Omnicom - Mentioned as a holding company looking to acquire IPG.
• IPG - Mentioned as a company Omnicom is looking to acquire.
• Barkley OKRP - Mentioned in relation to its media agency spin-off, Mission One Media.
• Mission One Media - A new media agency spin-off from Barkley OKRP that is building narrow AI implementations.
• Rx Machina - An agency building narrow AI implementations, specifically in marketing mix modeling.
• Reuters - Mentioned as a source for information about Reddit's lawsuit against Perplexity AI.
• The New York Times - Mentioned as one of the companies that have taken legal action against AI companies.
• Disney - Mentioned as one of the companies that have taken legal action against AI companies.
• Universal - Mentioned as one of the companies that have taken legal action against AI companies.
• Amazon - Mentioned as a potential suitor for Warner Bros. Discovery.
• Apple - Mentioned as a potential suitor for Warner Bros. Discovery.
• Netflix - Mentioned as a potential suitor for Warner Bros. Discovery.
• Comcast - Mentioned as a potential suitor for Warner Bros. Discovery.
• Fox - Mentioned as the network where Kalen Allen's reality check show airs.
• Amazon - Mentioned as the platform where Kalen Allen's game show "Pick Your Prize" premieres.
• Food Network - Mentioned as a place Kalen Allen has worked.
• Ellen - Mentioned as a show Kalen Allen worked on.
• Starbucks - Mentioned in relation to a controversy and boycott that Kalen Allen was involved in.
• Twitter - Mentioned as a platform where conversations about boycotting Starbucks occurred.
• Ronald McDonald House Charities - Mentioned as a charity Kalen Allen partnered with, leading to negative DMs.
• Mcdonald's - Mentioned in relation to Ronald McDonald House Charities.
• Target - Mentioned as a brand Kalen Allen has decided not to work with due to awareness of its actions.
• Chick-fil-A - Mentioned as an example of a brand that has made a statement against something (protest against gays).
• Essence Fest - Mentioned as an event Kalen Allen declined to work with Target for.

Websites & Online Resources

• Digiday - The publication hosting the podcast.
• Threads - A social media platform Kalen Allen uses to check trending topics.
• Apple Podcasts - Mentioned as a platform where listeners can rate and comment on the podcast.

Other Resources

• AI Marketing Platform - A general category of tools that WPP Open Pro falls into.
• AI Infrastructure - What WPP Open is described as.
• AI Sandbox - A term used to describe the environment clients can use within WPP's AI offerings.
• AI Enterprise Solutions - Large-scale AI solutions being built by holding companies.
• AI Implementations - Smaller, narrower AI applications being developed by independent agencies.
• AI Driven Operating Platform - What Marcel was described as.
• IP and Data Lawsuits - A growing trend of legal actions against AI companies.
• Creator Economy - The overarching theme of Kalen Allen's discussion.
• Brand Safety - A key concern for creators navigating the creator economy.
• Cultural Polarization - A challenge faced by creators in the current landscape.
• White Glove AI Service - A term used to describe WPP's new AI offering.
• Plain Terms - How WPP Open allows campaigns to be created.
• Holding Companies - A type of company in the advertising industry, contrasted with independent agencies.
• Independent Agencies - Agencies that are not part of larger holding companies.
• Zero-Click Search - Mentioned as an area impacted by AI.
• Frontier Artificial Intelligence - A term used in the context of California's AI legislation.
• Whistleblower Protections - Included in California's AI legislation.
• Tech CEOs and Executives - Mentioned in the context of their stance on AI regulation.
• Wall Street Analysts - Mentioned as pointing out the role of AI in propping up the economy and stock market.
• Traditional and Linear Media - Discussed in the context of declining value.
• Cord Cutting - A trend impacting the value of traditional media.
• Streaming - A trend impacting the value of traditional media.
• HBO Max - Mentioned in the context of Warner Bros. Discovery's streaming strategy.
• Discovery Networks - Mentioned as part of the Warner Bros. Discovery merger.
• TLC, The Discovery Channel, Animal Planet - Examples of Discovery Networks properties.
• Cable Networks and TNT - Mentioned as traditional media assets.
• Merger and Acquisition - Discussed in the context of agencies and the media industry.
• Journalism Degree - Kalen Allen recently obtained one.
• Reality Check Show - Kalen Allen's show on Fox.
• Pick Your Prize Game Show - Kalen Allen's game show on Amazon.
• Influencer - Kalen Allen distinguishes himself from this label.
• Talk Show - Kalen Allen's ultimate career goal.
• Social Platforms - Mentioned as a source of followers for Kalen Allen, often built from television work.
• Monetization Strategy - Discussed in relation to Kalen Allen's income from brand deals.
• Return on Ad Spend (ROAS) - A key metric for brands working with creators.
• Content Syndication - A request from brands for creators.
• Instagram, TikTok, YouTube - Social media platforms where content is often syndicated.
• Agent - Kalen Allen's agent responded to a lowball offer.
• Exclusivity and Usage - Factors that add value to ad campaigns beyond just views.
• Briefs - Specific instructions provided by brands for ad content.
• Partnership - A term used for working with brands.
• Group Chat - Mentioned as a way creators communicate and share information.
• Net 30, Net 90 - Payment terms that creators find problematic.
• Seat at the Table - A concept brands use to attract creators, which Kalen Allen no longer finds sufficient.
• Career - How Kalen Allen views his work in content creation.
• Product - Mentioned as a way to be compensated when a brand cannot match a rate.
• Vetting Process - How creators evaluate brands.
• Gifting Situation - A type of partnership, often with smaller brands.
• Message/Mission - Factors Kalen Allen considers when partnering with brands.
• Black Queer Person - Kalen Allen's identity, which impacts his experience navigating the world and brand deals.
• Controversy with Gaza - Mentioned in relation to the Starbucks controversy.
• Homophobia and Racism - Forms of bigotry that emerged after the Starbucks situation.
• Misinformation - A significant factor in the Starbucks controversy.
• Zeitgeist of Social Media - Kalen Allen learned about this through the Starbucks situation.
• Performative Critique - Kalen Allen's view on certain criticisms.
• Black Lives Matter - Mentioned in the context of vetting brands and past statements.
• Vaccines - Mentioned in the context of vetting brands and past statements.
• Capitalism - Mentioned in the context of brand partnerships.
• Target Thing - Kalen Allen's direct reason for not working with Target.
• Protest for Against the Gays - Mentioned in relation to Chick-fil-A.
• Fragmented Society - Kalen Allen's description of the current information landscape.
• Totem Pole - Kalen Allen's description of his position in the industry and how it affects responses to controversy.
• Echo Chambers - Kalen Allen's description of social media.
• News Station - Used as a contrast to Kalen Allen's personal social media usage.
• Producer - Someone who would help gather trending topics in a news setting.
• Different Lifestyle - How Kalen Allen describes his life compared to those who are chronically online.
• News - Kalen Allen watches TV for news rather than social media.
• Cowboy Carter - Mentioned in the context of discussing successful individuals who continue to show up and do their job despite controversy.