Vince Gilligan's Creative Evolution: From Episodic Constraints to Audience Interpretation
TL;DR
- The shift of the Oscars to YouTube signifies a strategic pivot from traditional broadcast revenue to a broader, potentially younger audience, prioritizing reach and branding over established prestige.
- Vince Gilligan's early experience on "The X-Files" instilled a deep understanding of episodic television's constraints, which directly informed his later mastery of serialized storytelling enabled by streaming platforms.
- The success of "Breaking Bad" and "Better Call Saul" was built on a foundation of learning from mistakes and embracing trepidation, demonstrating that continuous improvement stems from acknowledging and addressing errors.
- Apple TV+'s collaborative yet hands-off approach to marketing and production for "Pluribus" addresses prior criticisms of the platform's visibility, aiming to ensure audience engagement for its premium content.
- Gilligan's deliberate choice to let audiences interpret "Pluribus" reflects a matured creative philosophy, moving away from defining his work to embracing the diverse meanings viewers project onto it.
- The evolution from network TV to streaming platforms has fundamentally enabled serialized storytelling by removing the need for episodic self-containment, allowing for deeper character arcs and complex plot development.
Deep Dive
Vince Gilligan's latest project, Pluribus, represents a significant shift in his creative approach, moving from the explicit narrative control of Breaking Bad and Better Call Saul to a more audience-driven interpretation of meaning. This evolution is underscored by his career trajectory, which has been shaped by the changing landscape of television, from episodic network television to serialized streaming content, and his decision to embrace a less prescriptive role in how his work is understood.
Gilligan's experience on The X-Files instilled in him the necessity of episodic storytelling due to audience viewing habits of the time, where viewers often missed episodes. This contrasts sharply with the serialized narratives he championed in Breaking Bad and Better Call Saul, which became possible with the advent of cable and later streaming, allowing for intricate, unfolding plots. Pluribus, a series dealing with a mysterious signal that creates a global hive mind, continues this serialized tradition, but Gilligan now actively resists defining its allegorical intent. He posits that the audience, by projecting their interpretations--whether AI, grief, celebrity, or other themes--onto the show, are better equipped to discern its meaning than he is. This approach stems from a realization that his prior tendency to explain his work was "tiresome" and that the creative team is too close to the material to see its full scope. This delegation of interpretive authority to the audience is a deliberate strategy to allow for a richer, more personal connection with the work, acknowledging that "happiness is boring" and that drama arises from obstacles, not from having every wish granted.
The business of television production has also evolved, influencing Gilligan's career path. His long-standing relationship with Sony Pictures Television executives Zack Van Amburg and Jamie Erlicht, who first took a chance on him as a showrunner with Breaking Bad, led him to Apple TV+ for Pluribus. This move came after a bidding war, a novel experience for Gilligan, who typically worked with established partners. While he expresses gratitude for Apple's enthusiastic support, marketing efforts, and creative freedom, he acknowledges the downside of such competitive scenarios--having to disappoint other interested parties. The shift to streaming platforms like Apple TV+ has provided the creative space for serialized storytelling, but Gilligan notes that the industry's challenge, particularly for platforms like Apple, is ensuring these well-crafted shows reach their intended audience, a concern he feels Apple has addressed effectively with Pluribus.
Ultimately, Gilligan's career demonstrates a continuous adaptation to the evolving television industry, from the constraints of episodic broadcast to the freedoms of serialized streaming. His current stance on Pluribus, deferring definitive meaning to the audience, signifies a mature creative confidence. This approach allows the show to function as a Rorschach test for viewers, making its implications as varied and complex as the audience itself, while also mitigating the creative pressure of following past successes by focusing on the process rather than the reception.
Action Items
- Audit storytelling approach: Analyze 3 past projects to identify patterns in audience interpretation versus creator intent.
- Create runbook template: Define 5 required sections (setup, common failures, rollback, monitoring) to prevent knowledge silos for future projects.
- Measure audience interpretation variance: For 3-5 projects, track critical reception and audience discussion to quantify disconnects with creator intent.
- Draft framework for audience interpretation: Outline 3-5 key questions to guide creators in understanding how audiences perceive their work.
Key Quotes
"They call you up a couple times a week or send you an email saying this is what we're thinking of doing like what do you think about having uh behind home plate at the world series uh poster for pluribus with ray's face on it and i said what you can do that you're seriously going to do that that's friggin' awesome yeah let's do that it's been pretty great."
Vince Gilligan explains that Apple TV+ has been very collaborative and communicative regarding the promotion of his new series, Pluribus. He highlights their proactive approach to marketing, which has involved creative ideas like featuring the show's poster at the World Series. Gilligan expresses his positive experience with their efforts to publicize the show.
"I feel like back in the old days uh when I was talking to you I tended to uh uh wax on about uh about what breaking bad meant and I think I probably did that as well with uh better call saul you know saying to folks you know this is what it means I think and this this I don't think it means that and you know and I realized it was kind of probably kind of tiresome you know it's I don't think it's for me to tell people what the show means."
Vince Gilligan reflects on his past tendency to explain the meaning of his shows, Breaking Bad and Better Call Saul, to audiences and critics. He now believes that it is not his role to define what his work signifies. Gilligan suggests that this approach might have been perceived as tiresome by others.
"I feel like to just figure it for myself I feel like I can't see the forest for the trees and I think it's better to let the audience tell me what it's about so to speak."
Vince Gilligan expresses his current perspective on interpreting his own work, particularly his new series Pluribus. He feels that he is too close to the project to fully understand its meaning, comparing it to being unable to "see the forest for the trees." Gilligan believes that allowing the audience to interpret the show is a more valuable approach.
"I don't think success has anything to do with happiness and I don't think I'm blowing anybody's mind here to say this I think everybody knows this innately whether they've had any success or not but it's you know by any accounting I should be the happiest person on earth I'm I'm about the luckiest person I know but I don't know maybe it just comes down to chemicals in your brain."
Vince Gilligan discusses the relationship between success and happiness, stating that he does not believe they are directly linked. Despite achieving significant success in his career, he admits to not always feeling happy, suggesting that internal biological factors might play a role. Gilligan posits that external achievements do not guarantee internal contentment.
"The big change now with streaming with the ability to uh silo these shows or have them siloed for you where you don't have to pull out your your vhs tape and program it is you can tell stories that are serialized we couldn't really do that so much in the x files that was an episodic show and uh and a great one that I'll be eternally proud of having been a part of but but you know you'd watch an episode one week and mulder or scully would have some terrible thing happen to them that you know like there was an episode one time where mulder shoots somebody dead in his apartment and there's a big blood stain on the floor and next week you know it's like it never happened there's no mention of it."
Vince Gilligan contrasts the storytelling possibilities between the episodic nature of his early work on The X-Files and the serialized narratives enabled by modern streaming platforms. He explains that the limitations of older technology, like VCRs, necessitated self-contained episodes where plot points from one week did not necessarily carry over to the next. Gilligan highlights how streaming allows for continuous, interconnected storylines.
Resources
External Resources
Books
- "Pluribus" - Mentioned as Vince Gilligan's new series.
Articles & Papers
- "Oscars bolt from ABC to YouTube starting in 2029" (The Hollywood Reporter) - Referenced as the source for the announcement of the Academy Awards moving to YouTube.
People
- Vince Gilligan - Creator of "Breaking Bad," "Better Call Saul," and "Pluribus," discussing his career and new series.
- Eric Deggans - Host who speaks with Vince Gilligan.
- Kim Masters - Co-host of "The Business" podcast.
- Matt Bellany - Co-host of "The Business" podcast, discussing the Oscars' move to YouTube.
- Rhea Seehorn - Actor starring in "Pluribus."
- Peter Gould - Co-creator of "Better Call Saul" with Vince Gilligan.
- Walter White - Character from "Breaking Bad."
- Mulder - Character from "The X-Files."
- Scully - Character from "The X-Files."
- Zack Van Amburg - Executive at Apple TV, formerly at Sony Pictures Television.
- Jamie Erlicht - Executive at Apple TV, formerly at Sony Pictures Television.
- Steve Boscov - Mentioned as a former head of Sony Pictures Television.
- Will Arnett - Actor in "Is This Thing On."
- Laura Dern - Actor in "Is This Thing On."
- Andre Day - Actor in "Is This Thing On."
- Bradley Cooper - Director and star of "Is This Thing On."
- Joel Edgerton - Lead actor in "Train Dreams."
- Jacob Elordi - Supporting actor in "Frankenstein."
- Mr. Beast - Mentioned as a potential host for the Oscars.
- Dude Perfect - Mentioned as a potential host for the Oscars.
Organizations & Institutions
- Apple TV - Distributor of Vince Gilligan's new series "Pluribus."
- Sony Pictures Television - Vince Gilligan's overall deal is with this company.
- Netflix - Mentioned in relation to its involvement with awards shows and theatrical movies.
- AMC - Network that took a chance on serialized storytelling with "Breaking Bad."
- The Academy - Organization behind the Oscars.
- ABC - Former broadcast partner for the Oscars.
- KCRW - Sponsor of "The Business" podcast.
- Puck News - Publication where Matt Bellany and Kim Masters are partners.
Websites & Online Resources
- YouTube - New platform for the Academy Awards ceremony starting in 2029.
- KCRW.com - Website where "The Business" podcast can be streamed.
Podcasts & Audio
- The Business (KCRW) - The podcast featuring the interview with Vince Gilligan.
Other Resources
- Breaking Bad - Vince Gilligan's acclaimed television series.
- Better Call Saul - Vince Gilligan's television series, a spin-off of "Breaking Bad."
- Pluribus - Vince Gilligan's new series airing on Apple TV.
- The X-Files - Television series where Vince Gilligan worked early in his career.
- Train Dreams - Netflix production mentioned as awards eligible.
- Is This Thing On - Searchlight Pictures production from director Bradley Cooper.
- Frankenstein - Guillermo del Toro production nominated for Golden Globes and Critics' Choice Awards.
- Governors Awards - Awards that will be covered as part of the Oscars' move to YouTube.
- Scientific and Technical Awards - Awards that will be available to watch as part of the Oscars' move to YouTube.
- Thursday Night Football - Mentioned as an example of a broadcast moving to a streaming platform (Amazon Prime Video).
- SAG Awards - Awards show associated with Netflix.
- Golden Globes - Awards mentioned in relation to "Train Dreams" and "Frankenstein."
- Critics' Choice Awards - Awards mentioned in relation to "Train Dreams" and "Frankenstein."