Personalized Pricing, College Sports Finance, and Teen Social Media Bans - Episode Hero Image

Personalized Pricing, College Sports Finance, and Teen Social Media Bans

Original Title:

TL;DR

  • Instacart's AI-driven personalized pricing experiments, which vary prices by up to 23% for identical items, risk damaging consumer trust and brand reputation in a highly competitive grocery market.
  • The University of Utah's sale of a minority stake in its athletic department to private equity signals a shift towards profit-driven college sports, potentially impacting non-revenue-generating sports and student-athlete compensation models.
  • Australia's ban on social media for individuals under 16 establishes a precedent for government regulation of digital platforms, forcing tech companies to implement age verification and potentially influencing global policy debates.
  • The widespread adoption of personalized pricing across industries, from ride-sharing to e-commerce, highlights a growing trend where companies leverage data to maximize revenue, raising ethical concerns about price discrimination.
  • The increasing financialization of college athletics, exemplified by the Utah deal, suggests a future where athletic departments operate more like businesses, prioritizing revenue generation and investor returns over traditional academic missions.
  • Australia's social media ban for minors, supported by 77% of its population, demonstrates that public demand for regulation can overcome industry lobbying and "whataboutism" arguments, potentially inspiring similar actions elsewhere.

Deep Dive

Instacart is experimenting with personalized pricing, leveraging AI to charge different customers varying prices for the same grocery items. This practice, while acknowledged by Instacart as an "experiment" to help stores test price elasticity, has drawn criticism for potentially inflating grocery bills and for misleading consumers about original prices. The downstream implication is a growing consumer distrust in online grocery platforms and a regulatory response, as seen in New York's new law against AI-driven price gouging, suggesting a broader trend of scrutiny on these pricing strategies across various industries.

The University of Utah's athletic department is set to finalize a $500 million deal with private equity firm Oaktree Capital, creating a for-profit corporation and selling a minority ownership stake. This move signifies a major shift in college sports, where athletic departments are increasingly being valued and managed like professional sports franchises. The playbook involves investing in facilities, creating new revenue streams, and potentially cutting costs, all with the aim of maximizing profit. This precedent raises questions about the future of non-revenue-generating sports and the potential clash between academic mission statements and profit demands as more universities and conferences explore similar financial arrangements.

Australia has become the first country to ban social media for individuals under 16, a move supported by a significant majority of its population. This ban, enforced by the eSafety Commission, targets platforms like Facebook, Instagram, TikTok, and X, requiring app providers to verify user ages and imposing fines for non-compliance. While critics raise concerns about enforcement, VPNs, and the potential for teens to migrate to less regulated corners of the internet, the law highlights a growing global concern over the psychological impact of social media on young users. The long-term implications will depend on the effectiveness of Australia's enforcement and whether other nations follow suit in regulating teen access to these platforms.

Action Items

  • Audit Instacart pricing: Analyze 10-20 customer transactions for price discrepancies across 5-10 product categories (ref: Consumer Reports investigation).
  • Design athletic department revenue model: Project 3-5 new revenue streams and cost-saving measures for a university athletic department (ref: University of Utah PE deal).
  • Evaluate social media age verification: Assess feasibility of implementing ID verification for 3-5 major social media platforms for users under 16 (ref: Australia's ban).
  • Track AI pricing impact: Measure price variance for 5-10 common grocery items across 3-5 different user profiles on Instacart.

Key Quotes

"Instacart's ai enabled pricing experiments may be inflating your grocery bill get this nine reporters at consumer reports and a non profit news organization and a think tank outed instacart with this investigation do grocery prices change depending on who's using the app am i getting charged 5 for doritos but my buddy is getting charged six bucks maybe nick maybe because in this investigation consumer reports got 437 volunteers and asked them to buy the same 20 things on instacart at the same time from the same grocery store now jack you think everyone would pay the same price for those same things right everyone had different prices for the same 20 items yeah the prices varied by as much as 23"

This quote highlights a significant finding from a Consumer Reports investigation into Instacart's pricing practices. The author, Jack, explains that the investigation revealed price discrepancies for the same items, with variations as high as 23% depending on the customer. This demonstrates how Instacart's AI-driven experiments may be leading to inflated grocery bills for consumers.


"what we found fascinating is they framed it kind of like a techie flex right jack instacart said that these price differences are actually all experiments you see they're using ai to help grocery stores test higher prices in the instacart app basically safeway is wondering if i charge a buck more for this box of oatmeal will customers buy it this lets them test that theory it's an experiment that does make sense you could see a tech company doing it however the report also said instacart's being dishonest about original prices the prices they strike out to show you that you're getting a good deal with their price jack let's whip up an example here let's look at the uh same 4 saltine crackers that are making me thirsty one person in the study sees that the original price was 5 the other person sees that the original price is 6 only one of those can be true nick"

Nick points out Instacart's response to the pricing investigation, where the company framed the price differences as "experiments" to help grocery stores test higher prices. He notes that while this approach might seem logical from a tech company's perspective, the report also suggests Instacart may be dishonest about original prices used to show discounts. This illustrates a potential conflict between Instacart's stated intentions and the consumer perception of fairness.


"the university of utah is finalizing a first of its kind deal selling a piece of the athletics department for 500 million bucks gordon gecko is the new sophomore quarterback wall street is tackling the fighting utes football program and this will not be the last of these deals yeah he's back in business school jack and i had a bunch of buddies who went into private equity right jack what's the playbook here you buy a company with a bunch of debt you find ways to boost profits and then you sell the company seven years later for a gain yeah some of our buddies bought factories some of them bought shoe brands one of our friends' private equity firms bought a chain of funeral homes but for the first time ever a private equity firm is about to buy a college football program to quote john madden stockbroker are you ready for some finance ball here's the news"

Jack introduces the story about the University of Utah's athletic department, highlighting the unprecedented deal where a piece of it is being sold for $500 million. He uses the analogy of private equity firms buying companies to explain the potential playbook: acquiring with debt, boosting profits, and selling for a gain. This quote sets the stage for the financialization of college sports.


"the only difference between pro and d1 college sports is mission statements yeah he's utah is the first but we don't think the last to get a wall street money in exchange for part ownership of their athletic department kentucky and clemson have deals in the works so do the big ten and big 12 conferences you see when college players started getting paid a few years ago college sports became pro sports by legal definition coaches are getting millions players are getting millions now and team valuations are in the billions the only difference though is in those pesky latin words the university's mission statements well we're really interested in is what happens when veritas lux scientia and draftkings who's offering a hundred million dollars to put billboards all over campus best these athletic departments have wall street investors who demand profits and returns will they continue funding sports that don't generate revenue like track swimming and fencing what happens when university sports becomes a for profit business the only difference between pro and d1 college sports it's the mission statements it's the latin mission statements"

Nick argues that the primary distinction between professional and Division I college sports is now reduced to mission statements, especially after college players began receiving compensation. He notes that the University of Utah's deal is likely the first of many, with other universities and conferences exploring similar arrangements. Nick raises critical questions about the future of non-revenue-generating sports and the impact of profit-driven investors on university athletics.


"yesterday australia became the first country in the world to ban social media completely for teens zuckerberg tried to stop it but australia did it anyway so what happens next in the united states yeah he's look we're all guilty of it we all use social media too much and nobody's debating that unless you have the impulse control of that toddler who passed the marshmallow test i know you're talking about then you wish you were on instagram less still this headline is going to shock you a gallup poll published on tuesday found that 20 of american teens are on social media and i quote almost constantly best these cigarettes are chemically addictive social media apps are psychologically addictive most countries ban cigarettes for kids but only one country banned social media for kids australia here's the news that's effective yesterday aussies under 16 years old are forbidden from using social media apps now all australia's schools already banned phones true but now those phones are banned from having social media apps on them best these add it all up and we're calling this the kangaroo tiktok kid block that's a good one it rolls off the tongue and the news but the news raises a bunch of questions"

Jack introduces Australia's ban on social media for individuals under 16, framing it as a significant global first. He draws a parallel between the psychological addiction of social media and the chemical addiction of cigarettes, noting that most countries ban cigarettes for minors but Australia is the first to ban social media. This quote highlights the growing concern over teen social media use and Australia's decisive regulatory action.

Resources

External Resources

Books

  • Gods of New York - Mentioned as an audiobook listened to on a flight, detailing the rulers of New York City in a specific year.

Articles & Papers

  • "Instacart's AI-enabled pricing experiments may be inflating your grocery bill" (Consumer Reports) - Cited as the source for an investigation into Instacart's personalized pricing practices.

People

  • James Ritty - Mentioned as the inventor of the "Ritty's Incorruptible Cashier" in the 1800s, the origin of the "ching" sound.
  • John Ritty - Mentioned as the brother of James Ritty who helped build the first "Ritty's Incorruptible Cashier."
  • Jerome Powell - Mentioned as the Federal Reserve Chairman.

Organizations & Institutions

  • Instacart - Discussed for its AI-enabled personalized pricing experiments and subsequent stock drop.
  • University of Utah - Mentioned for its athletic department being sold to private equity.
  • Oaktree Capital - Identified as the New York-based private equity firm investing in the University of Utah's athletic department.
  • NCAA - Referenced in the context of college sports becoming more like professional sports with financial investments.
  • Federal Reserve - Mentioned for announcing an interest rate cut and indicating future plans.
  • Hinge - Discussed as a dating app whose founder and CEO quit to launch a competitor.
  • Match - Identified as the company that sold Hinge and is providing seed money for a new AI dating app.
  • Rivian - Mentioned as an electric vehicle brand building its own AI assistant and releasing an electric bicycle.
  • Standard Metrics - Mentioned as a company with a fantastic office and team in San Francisco, recommended for CFOs.

Websites & Online Resources

  • framer.com/design - Mentioned as a platform for creating websites, with a promo code offered.
  • audible.com/tboy - Mentioned as a website for a free 30-day Audible trial and first audiobook.
  • wondery.com/survey - Mentioned as a URL for listeners to fill out a survey.
  • art19.com/privacy - Mentioned in relation to privacy policy.
  • art19.com/privacy#do-not-sell-my-info - Mentioned in relation to California privacy notice.

Other Resources

  • Personalized Pricing - Discussed as Instacart's practice of charging different prices to different customers.
  • AI (Artificial Intelligence) - Mentioned as a technology used by Instacart for pricing experiments and by Rivian for an AI assistant.
  • Private Equity - Discussed as investors in college athletic departments.
  • Interest Rate Cut - Mentioned as an announcement by the Federal Reserve.
  • AI Dating App - Mentioned as a new venture launched by the former CEO of Hinge.
  • Ritty's Incorruptible Cashier - Mentioned as the first machine that recorded cash transactions, originating the "ching" sound.

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