SMX Unites Supercross and Motocross For Year-Round Engagement
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Resources & Recommendations
People Mentioned
- Dave Prater (Vice President of Supercross for Feld Motorsports) - Discussed how SMX is adapting to connect with younger, digitally focused audiences and the factors contributing to the growth in live event attendance.
- Jet Lawrence (Three-time Super Motocross World Champion and two-time Pro Motocross Champion) - Shared his experiences with injuries, the importance of social media in the sport, and attending the Met Gala.
- Hunter Lawrence (Two-time runner-up in Super Motocross and Pro Motocross) - Discussed his experiences with injuries, the importance of social media, and the accessibility of athletes in the sport.
- Max Verstappen - Mentioned as a Formula 1 driver who is not easily accessible to fans.
- Marc Marquez - Mentioned as a Moto GP rider who is not easily accessible to fans.
- Hayden Deegan - Mentioned as a popular athlete in the sport.
- Chase Sexton - Mentioned as a popular athlete in the sport.
Organizations & Institutions
- Feld Motorsports - The company that produces Supercross, mentioned in the context of bringing Supercross and Motocross together under one championship.
- MX Sports - The company that produces Pro Motocross, mentioned in the context of bringing Supercross and Motocross together under one championship.
- American Honda - The brand that the Lawrence brothers race for, highlighting fan loyalty to brands associated with athletes.
Websites & Online Resources
- Peacock - The platform where Supercross and Motocross races are broadcast, noted for its accessibility and role in reaching a younger audience.
- YouTube - Mentioned as a platform where fans can find highlight videos and other content related to the sport.