American Eagle's "Great Jeans" Campaign: Unexpected Success Through Silence
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Books
- "The Secret of Life Lies Hidden in the Genetic Code" (Brooks Brothers campaign reference) - This is the origin of the "Great Jeans" tagline, referencing a past campaign that linked genetics to inheritance.
Videos & Documentaries
- "Kendall Jenner and Pepsi" - Mentioned as an example of a controversial ad campaign that resulted in apologies and was bad for the company.
- "Cracker Barrel" - Mentioned as an example of a controversial ad campaign that resulted in apologies and was bad for the company.
Research & Studies
- Social Sentiment Analysis - Tools used to track brand perception and public reaction on social media.
Tools & Software
- LinkedIn - Platform where initial negative comments about the American Eagle campaign were first noticed.
- TikTok - Platform where initial negative reactions to the American Eagle campaign began to gather steam.
- X (formerly Twitter) - Platform where initial negative reactions to the American Eagle campaign began to gather steam.
Articles & Papers
- Holiday Essentials Guide (thinkwithgoogle.com) - Resource on thinkwithgoogle.com that covers features in Google's "Power Pack" for marketers.
People Mentioned
- Semafor's Media Editor Max Tani - Host of the podcast.
- Semafor's Editor in Chief Ben Smith - Host of the podcast.
- Craig Brommers - Chief Marketing Officer of American Eagle.
- Sydney Sweeney - Actress and spokesperson for American Eagle's "Great Jeans" campaign.
- J.D. Vance - Political figure who commented on the Sydney Sweeney ad campaign.
- Donald Trump - Political figure who commented on the Sydney Sweeney ad campaign.
- Travis Kelce - Athlete and collaborator on a fashion line with American Eagle.
- Taylor Swift - Singer, whose engagement to Travis Kelce coincided with his fashion line launch.
- Jay Schoensten - Chairman and CEO of American Eagle.
- Josh Spaenor - Google's VP of Marketing.
- Jono Wiener - Former guest of the podcast, known for Blackbird Spyplane.
Organizations & Institutions
- American Eagle - Clothing company featured in the episode.
- Calvin Klein Jeans - Brand mentioned in relation to past talent campaigns.
- Pepsi - Brand mentioned in relation to a controversial Kendall Jenner campaign.
- Brooks Brothers - Brand whose past campaign inspired the "Great Jeans" tagline.
- Fox News - News outlet that covered the controversy surrounding the American Eagle campaign.
- The New York Stock Exchange - Publicly traded company mentioned in relation to stock performance.
- Blackbird Spyplane - Podcast referenced by a former guest.
- Blue Elevator Productions - Production company for the podcast.
Courses & Educational Resources
- Google's "Power Pack" - A combination of Google's AI and machine learning products for marketers, including AI for Search, Demand Gen, and Performance Max.
Websites & Online Resources
- thinkwithgoogle.com - Platform offering insights and strategies for marketers.
- LinkedIn - Social networking platform for professionals.
- TikTok - Social media platform for short-form video content.
- X (formerly Twitter) - Social media platform for microblogging and real-time updates.
- Semaphore's Media Newsletter - Newsletter from the podcast's publisher.
Other Resources
- Gen Z - Demographic identified as a key target for American Eagle.
- The Attention Economy - Concept discussed in relation to marketing strategies.
- Woke Left - Term used by political commentators to describe perceived overreactions.
- Democrat Party - Political party mentioned in relation to reactions to the campaign.
- Republican Party - Political party mentioned in relation to reactions to the campaign.
- November 2024 Election - Political event referenced in the context of political discourse.
- Q4 (Fourth Quarter) - Business period discussed in relation to AI-driven holiday seasons.
- AI Holiday Season - Concept discussed in relation to upcoming retail trends.
- Virtual Outfits - Feature mentioned in relation to online shopping experiences.
- Google Lens - Tool mentioned for shopping and product identification.
- YouTube - Video platform mentioned as a space for culture, commerce, and creators.
- YouTube Shorts - Short-form video feature on YouTube.
- Discovery - Google's ad platform.
- Google Search - Search engine and advertising platform.
- The Crisis Communications Industrial Complex - Term used to describe the industry and playbook for managing public relations crises.