Long-Term Investment in Self, Team, and Business Yields Sustained Success
TL;DR
- Running a company involves constant pressure and problem-solving, with the CEO acting as a "shit deflector" absorbing issues that ultimately flow upwards.
- Investing in oneself and one's team yields superior long-term returns compared to speculative financial plays, fostering growth and resilience.
- Long-term laser focus on a single business or craft for a decade can build something significantly more impressive than initially imagined.
- Citizen journalism, exemplified by viral content creators, can achieve widespread attention and impact without massive budgets, bypassing traditional media gatekeepers.
- Talent hubs like California retain importance due to their deep pools of educated and experienced professionals, which are difficult to replicate elsewhere.
- The price of achieving great work is consistently more effort, requiring dedication and continuous investment in personal and professional development.
- Newsjacking, or relating business content to trending topics, can attract attention and eyeballs, but requires relevance to convert them into revenue.
Deep Dive
Running a company is an unrelenting daily challenge, often characterized as a "sh*t sandwich" where leaders absorb constant pressure and deflect problems. However, the most impactful investments for sustained success are not speculative financial plays, but rather in oneself and one's team, requiring a decade-long commitment to laser focus rather than seeking quick wins. This principle of long-term investment also extends to marketing, where citizen journalism and newsjacking demonstrate that significant attention and traction can be achieved with minimal budgets by tapping into trending narratives.
The reality of running a company involves being the ultimate point of failure for all issues, from financial discrepancies to personnel problems, creating a state of constant vigilance and often imposter syndrome. This pressure is significantly amplified for CEOs who directly manage teams, unlike entrepreneurs who can delegate operational burdens. The price of achieving great work is inherently more work, demanding a commitment that transcends short-term gains. This long-term perspective is crucial for building generational wealth and impact, as exemplified by companies like Costco, which have demonstrated consistent, compounding growth over decades through robust business models and customer focus. While affluent individuals may relocate to mitigate personal tax burdens, large corporations remain tethered to talent hubs like California due to the difficulty of replicating their employee base and access to skilled labor, underscoring the enduring value of established ecosystems.
The most significant investments for personal and business growth lie in self-improvement and the cultivation of one's team. Investing in oneself through continuous learning and skill development yields higher, less risky returns than external financial ventures. Similarly, building and nurturing a high-performing team, akin to choosing a spouse, is paramount for business success. This dedication to long-term focus and investing in people is what differentiates sustained growth from fleeting successes.
The rise of citizen journalism, as exemplified by Nick Shirley's reporting on alleged fraud within government-funded learning centers, highlights a powerful new avenue for gaining attention. This approach demonstrates that compelling content, even without traditional media backing, can achieve massive reach by tapping into public interest and addressing issues overlooked by mainstream outlets. Businesses can leverage this trend by strategically aligning their messaging with trending topics, thereby capturing audience attention and potentially driving conversions, provided the connection is relevant and authentic. The core takeaway is that sustained success, whether in business or personal development, is built on deliberate, long-term investment and focus, and that impactful communication can emerge from unexpected sources, bypassing traditional gatekeepers.
Action Items
- Audit 5-10 government contracts: Verify performance against deliverables and identify non-compliant recipients.
- Create citizen journalism framework: Outline 3-5 steps for identifying and reporting on undercovered topics.
- Implement talent hub analysis: Compare California's talent pool advantages against 2-3 alternative locations.
- Draft runbook template: Define 5 required sections for operational processes to prevent knowledge silos.
- Track 3-5 key performance indicators: Measure personal skill development against established benchmarks.
Key Quotes
"I would almost say the two logs are on the outside and the breads in the middle right so it's it's a weird day of thinking about but um he was just saying that 90 of the time he's in a bad mood and people keep bringing you shit all the time they keep dumping shit on you and literally what you're doing is like you're the umbrella and you're just your umbrella is just like a shit deflector okay so he's just like dude the whole time at hubspot i was i was paranoid i've always felt like an imposter and i'm like yeah running a company is a shit sandwich every day because everything eventually flows back up to you"
Eric describes the intense pressure and constant influx of problems faced by a CEO, likening it to a "shit sandwich" where the CEO acts as a "shit deflector." This highlights the overwhelming nature of leadership and the feeling of being an imposter that can accompany such responsibilities.
"The price of doing great work is actually more work and if you think about it you know people can hate on the most successful people in the world or whatever but why are they all working right now it's because you know jensen doesn't need to work right now has the most valuable company in the world um tim cook doesn't need to work you know what is it satya nadella doesn't need to work sundar doesn't need to work but the price of doing great work is more work"
This quote emphasizes that achieving significant success requires continuous effort and dedication, even for those who have already reached high levels of accomplishment. The presenter argues that the "price of doing great work" is simply more work, suggesting that sustained effort is the key to maintaining and growing success.
"California has one of the best education systems my kids go to a school that is probably if not the number one top three schools for elementary going all the way up to high school for education for children it was extremely hard to get into they don't care if you have money or what not but like you get a lot of that kind of stuff in california even boston you know massachusetts has a tax for rich people darmesh brian halligan all those people have to end up paying it where are you going to find a ton of people you can't just pick up and leave and take all your employees with you"
The speaker highlights the value of California's education system as a reason for talent concentration, even for wealthy individuals. The presenter argues that the quality of education and the established talent pool in places like California are significant factors that make it difficult for companies and individuals to simply relocate without substantial disruption.
"So the best investment you can make is in yourself that's number one number two from a business standpoint the best investment you can make is in people and to neil's point um neil's actually talking about two spouses right your co founder is technically your spouse because you're talking to them all the time you're complaining all the time to them right and they know what your problems are"
The presenter identifies investing in oneself and investing in one's team as the two most crucial investments. The speaker elaborates on the team investment by drawing a parallel between a co-founder and a spouse, emphasizing the deep collaboration and shared challenges involved in a business partnership.
"I think year 10 when you look at neil what he's built in 10 years for mp digital it's going to be it's going to be very very it's already impressive right but it's going to be even more impressive more impressive than he would have ever dreamed of since since he first started the thing and i will tell you you give me you look at the next five years or so i like my hypothesis is if you can give 10 years of laser focus to one business you're going to build something amazing that's my bet"
This quote posits that dedicating ten years of "laser focus" to a single business will result in extraordinary achievements. The speaker expresses confidence that such sustained commitment will lead to outcomes far exceeding initial expectations, framing it as a significant bet on the power of long-term dedication.
"if you're listening to this podcast right now people believe that if you have a tiny budget it's impossible for you to get the traction because you can't run ads you can't get the foxs the nbcs the cnns the bbcs etcetera whatever the maybe new york times covering you but look at this guy who's able to post something on social media i don't know if he had followers or whatnot i never heard of him before this and now everyone is talking about him because he shared some content"
The presenter challenges the notion that a small budget prevents businesses from gaining traction, using the example of a content creator who achieved widespread attention through social media. The speaker argues that compelling content shared on social platforms can generate significant reach and discussion, even without traditional advertising or mainstream media coverage.
Resources
External Resources
Books
- "The Art of War" by Sun Tzu - Mentioned as a foundational text for strategic thinking.
Articles & Papers
- "The Price of Doing Great Work" - Discussed as a quote about the necessity of continued effort for success.
People
- Sun Tzu - Author of "The Art of War," mentioned in relation to strategic thinking.
- HubSpot CEO - Quoted for the analogy that running a company is a "shit sandwich every day."
- Larry Page - Co-founder of Google, mentioned in the context of wealth tax discussions and potential relocation.
- Peter Thiel - Mentioned as an example of someone leaving California due to potential wealth tax.
- Satya Nadella - CEO of Microsoft, mentioned as a wealthy individual who does not need to work.
- Sundar Pichai - CEO of Google, mentioned in discussions about wealth, taxes, and his role as an employee.
- Jenssen Huang - CEO of Nvidia, mentioned as a wealthy individual who does not need to work.
- Tim Cook - CEO of Apple, mentioned as a wealthy individual who does not need to work.
- Elon Musk - Mentioned in relation to Tesla's employment in California.
- Mark Zuckerberg - Mentioned in the context of potential relocation from California.
- Sergey Brin - Co-founder of Google, mentioned in the context of potential relocation from California.
- Dharmesh Shah - Mentioned in relation to Massachusetts' tax policies for the wealthy.
- Brian Halligan - Mentioned in relation to Massachusetts' tax policies for the wealthy.
- Nick Shirley - Citizen journalist, discussed for his reporting on alleged fraud in child learning centers.
- Bill Ackman - Mentioned for retweeting Nick Shirley's reporting.
- J.D. Vance - Mentioned as a politician who supports Nick Shirley's type of journalism.
- David Sachs - Mentioned as someone who can move around due to his work with the government.
- Warren Buffett - Quoted for the idea that the greatest investment is in oneself and for his perspective on slow, compounding wealth.
Organizations & Institutions
- Next Insurance - Mentioned as a company that simplifies business insurance.
- HubSpot - Organization whose CEO provided an analogy for running a company.
- Google - Mentioned as a massive ad giant and employer of Sundar Pichai.
- Microsoft - Organization led by Satya Nadella.
- Apple - Organization led by Tim Cook.
- Nvidia - Organization led by Jenssen Huang.
- Tesla - Mentioned in relation to its employment in California.
- Oracle - Mentioned as having moved its headquarters.
- Netflix - Mentioned in the context of founders potentially moving.
- Costco - Mentioned as an example of long-term compounding growth and business model.
- MP Digital - Organization associated with Neil.
- Single Grain - Organization associated with Eric.
- X (formerly Twitter) - Platform where Nick Shirley's videos gained significant views.
- New York Times - Mentioned as a major media outlet that has not covered Nick Shirley's reporting.
- Fox - Mentioned as a major media outlet.
- ABC - Mentioned as a major media outlet.
- NBC - Mentioned as a major media outlet.
- CNN - Mentioned as a major media outlet.
- BBC - Mentioned as a major media outlet.
Websites & Online Resources
- nextinsurance.com/ms - URL provided for Next Insurance.
Other Resources
- "Shit sandwich" analogy - A metaphor used to describe the daily challenges of running a company.
- Citizen journalism - Discussed as a rising form of reporting, exemplified by Nick Shirley.
- Wealth tax - Mentioned as a reason for individuals considering relocation from California.
- Government contracts - Discussed in the context of fraud and non-performance.
- Child learning centers - Mentioned as a focus of alleged fraud investigations.
- Newsjacking - Discussed as a strategy to gain attention by relating content to trending news.