Decode Retailer Tricks: Buy Smarter, Save More
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Resources & Recommendations
Organizations & Institutions
- Consumer Reports - A nonprofit organization that conducts product testing, consumer research, and journalism.
People Mentioned
- Brian Vines (Reporter at Consumer Reports) - Provided insights on marketing tactics and shopping strategies.
- Donna Summer - Referenced in the context of her song "Last Dance" to highlight the common "last chance" marketing tactic.
- Lindsay Weeks (Editor-in-Chief at Brad's Deals) - Shared expertise on how retailers use urgency and price anchoring.
- Linda Myers - A listener from California who shared her personal shopping strategy for purchases over $20.
- Genevieve Franklin - A listener from California who shared a poem about her shopping ethos.
Websites & Online Resources
- Brad's Deals - A free website and app that curates coupons and deals from online retailers.
Other Resources
- Amazon Lightning Deals - Mentioned as a modern equivalent of Kmart's "blue light specials," creating urgency for shoppers.
- Kmart blue light specials - Referenced as an older marketing tactic that created a sense of urgency for in-store deals.
- Pink tax - The phenomenon where products marketed to women (e.g., pink razors) are priced higher than similar products marketed to men.