Focus on One Problem, Build Authentic Brand Power - Episode Hero Image

Focus on One Problem, Build Authentic Brand Power

Original Title:

Resources

Resources & Recommendations

People Mentioned

  • Bill Creelman (Founder and Chair of Spindrift) - Featured guest offering insights on building a brand, product authenticity, and business strategy.
  • Josh Jankowitz (Owner and CEO of Donna's Pickle Beer) - Caller seeking advice on maintaining product authenticity versus cost and scalability.
  • Zach Will (Founder of Kona Brand) - Caller seeking advice on hiring for a part-time marketing role.
  • Jean-Pierre Parent (Founder of Soma Kombucha) - Caller seeking advice on focusing revenue channels amid business challenges.

Organizations & Institutions

  • Pilot Project - A brewery based in Chicago and Milwaukee that agreed to brew Donna's Pickle Beer after many others declined.
  • University of Connecticut (UConn) - Zach Will's alma mater, which provided him with $19,000 in funding to start Kona Brand through grant competitions.

Tools & Software

  • Claude AI - An AI assistant highlighted as a "thinking partner" for research and complex creative challenges, specifically for digging into company information and sharpening the creative process.
  • Superhuman - An AI productivity suite that integrates tools like Grammarly, Mail, and Coda, designed to enhance workflow and collaboration.
  • ChatGPT - Mentioned by Zach Will as a tool he sometimes uses to help capture his brand's voice.

Websites & Online Resources

  • audible.com/built - Mentioned as a place to sign up for a free 30-day Audible trial and get a first audiobook for free.
  • airbnb.com/host - A website for individuals interested in hosting their homes on Airbnb to earn income.
  • claude.ai/hbt - The specific URL to experience collaborative thinking with Claude AI.
  • go.amex/bplat - Where listeners can learn more about the American Express Business Platinum Card.
  • stripe.com - The website to learn how Stripe can help businesses grow.
  • superhuman.com/podcast - Where listeners can learn more about the Superhuman AI productivity suite.
  • wondery.com/survey - A link for listeners to fill out a short survey about themselves.
  • hibt.id/wondery.com - An email address to send voice memos for appearing on the show.
  • guyraz.com - Guy Raz's personal website where listeners can sign up for his newsletter.

Other Resources

  • Donna's Pickle Beer - A unique beer product flavored with pickle brine, named after the founder's mom.
  • Kona Brand - An apparel company that makes flannel shirts with tropical aloha designs.
  • Soma Kombucha - A kombucha brand with taprooms, known for its long fermentation process and focus on wild probiotics.

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