Focus on One Problem, Build Authentic Brand Power
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Resources & Recommendations
People Mentioned
- Bill Creelman (Founder and Chair of Spindrift) - Featured guest offering insights on building a brand, product authenticity, and business strategy.
- Josh Jankowitz (Owner and CEO of Donna's Pickle Beer) - Caller seeking advice on maintaining product authenticity versus cost and scalability.
- Zach Will (Founder of Kona Brand) - Caller seeking advice on hiring for a part-time marketing role.
- Jean-Pierre Parent (Founder of Soma Kombucha) - Caller seeking advice on focusing revenue channels amid business challenges.
Organizations & Institutions
- Pilot Project - A brewery based in Chicago and Milwaukee that agreed to brew Donna's Pickle Beer after many others declined.
- University of Connecticut (UConn) - Zach Will's alma mater, which provided him with $19,000 in funding to start Kona Brand through grant competitions.
Tools & Software
- Claude AI - An AI assistant highlighted as a "thinking partner" for research and complex creative challenges, specifically for digging into company information and sharpening the creative process.
- Superhuman - An AI productivity suite that integrates tools like Grammarly, Mail, and Coda, designed to enhance workflow and collaboration.
- ChatGPT - Mentioned by Zach Will as a tool he sometimes uses to help capture his brand's voice.
Websites & Online Resources
- audible.com/built - Mentioned as a place to sign up for a free 30-day Audible trial and get a first audiobook for free.
- airbnb.com/host - A website for individuals interested in hosting their homes on Airbnb to earn income.
- claude.ai/hbt - The specific URL to experience collaborative thinking with Claude AI.
- go.amex/bplat - Where listeners can learn more about the American Express Business Platinum Card.
- stripe.com - The website to learn how Stripe can help businesses grow.
- superhuman.com/podcast - Where listeners can learn more about the Superhuman AI productivity suite.
- wondery.com/survey - A link for listeners to fill out a short survey about themselves.
- hibt.id/wondery.com - An email address to send voice memos for appearing on the show.
- guyraz.com - Guy Raz's personal website where listeners can sign up for his newsletter.
Other Resources
- Donna's Pickle Beer - A unique beer product flavored with pickle brine, named after the founder's mom.
- Kona Brand - An apparel company that makes flannel shirts with tropical aloha designs.
- Soma Kombucha - A kombucha brand with taprooms, known for its long fermentation process and focus on wild probiotics.