Category Creation: Educate, Own, and Scale Smartly

Resources

Books

• "The E-Myth Revisited" by Michael E. Gerber - Discussed as a foundational book for understanding business systems and scaling.

Videos & Documentaries

• Shark Tank - Mentioned by Jake de Leon (Fila Manila founder) as an experience he had and a show he is a fan of.

Research & Studies

• Data and research on Filipino American demographics and cuisine growth - Used by Jake de Leon to identify a market opportunity for Fila Manila.

Tools & Software

• Wondery app - Mentioned for listening to podcasts early and ad-free.
• Apple Podcasts - Mentioned for listening to podcasts early and ad-free.
• Amazon Music - Mentioned for listening to podcasts ad-free.
• Substack - Mentioned as a platform where listeners can sign up for Guy Raz's newsletter.

Articles & Papers

• None explicitly mentioned.

People Mentioned

• Michael E. Gerber - Author of "The E-Myth Revisited", mentioned as a foundational business author.
• Tariq Farid - Founder of Edible Arrangements, guest on the episode.
• Sonia - Tariq Farid's daughter, who took over as CEO of Edible Arrangements.
• Jake de Leon - Founder of Fila Manila, caller seeking advice.
• Guy Raz - Host of the podcast.
• Ramtin Arablouei - Composer of the music for the episode.
• Andrea Bruce - Editor of the episode.
• Robert Rodriguez - Audio engineer for the episode.
• Chris Massini - Production staff member.
• Alex Chung - Production staff member.
• JC Howard - Production staff member.
• Casey Herman - Production staff member.
• Sam Paulson - Production staff member.
• Carrie Thompson - Production staff member.
• Catherine Cypher - Production staff member.
• Niva Grant - Production staff member.
• Elaine Coates - Production staff member.

Organizations & Institutions

• IBM - Mentioned for helping businesses use AI.
• Stripe - Mentioned for its role in processing global GDP and supporting businesses.
• Salesforce - Mentioned as a user of Stripe.
• OpenAI - Mentioned as a user of Stripe.
• Pepsi - Mentioned as a user of Stripe.
• Audible - Mentioned for its selection of audiobooks and podcasts.
• Edible Arrangements - Tariq Farid's company, the subject of the episode.
• Roti - A modern Mediterranean concept that Edible Arrangements bought.
• Walmart - A retailer where Fila Manila products are sold.
• Whole Foods - A retailer where Fila Manila products are sold.
• Kroger - A retailer where Fila Manila products are sold.
• Meyer - A retailer where Fila Manila products are sold.
• Amazon - A platform where Fila Manila products are sold.
• Coca-Cola - A customer of Kong's Screen Printing.
• Sprite - A customer of Kong's Screen Printing.
• Topo Chico - A customer of Kong's Screen Printing.
• Saint Elmo's - A brewery in Austin, Texas, that is a customer of Kong's Screen Printing.
• Blackhawk Media - A company in Austin, Texas, that Kong's Screen Printing is working with for branding and online profile.
• Wondery - The production company for the podcast.
• American Express - Sponsor of the podcast, mentioned for its Business Platinum Card.

Courses & Educational Resources

• None explicitly mentioned.

Websites & Online Resources

• stripe.com - Website to learn how Stripe can help businesses grow.
• audible.com - Website to sign up for a free 30-day Audible trial.
• claude.ai/hibt - Website to try Claude for free.
• godaddy.com - A domain registrar where one can get a .tech domain.
• namecheap.com - A domain registrar where one can get a .tech domain.
• cloudflare.com - A domain registrar where one can get a .tech domain.
• guyraz.com - Website to sign up for Guy Raz's newsletter.
• hibt@wondery.com - Email address to send voice memos for the show.

Other Resources

• AI (Artificial Intelligence) - Discussed as a tool for businesses.
• Stripe's processing of 1/3 of global GDP - A statistic used to illustrate Stripe's scale.
• Stablecoins - Mentioned as a tailwind for growth alongside AI.
• Edible Arrangements' original concept of fruit bouquets - The business idea founded by Tariq Farid.
• Edibles (CBD and THC) - A new area Edible Arrangements is exploring.
• Fila Manila - Jake de Leon's company, specializing in Filipino flavors.
• Banana Ketchup - A product made by Fila Manila.
• Ube Purple Yam Spread - A product made by Fila Manila.
• Peanut Sauce - A product made by Fila Manila.
• Filipino Cuisine - Discussed as a growing and underrepresented cuisine in the US.
• Gochujang - A Korean chili paste, mentioned as an example of a once-unfamiliar ingredient that is now mainstream.
• Bubble Tea - Mentioned as a now-ubiquitous drink that started as a cultural touchstone.
• Siete Foods - A brand mentioned as having done a great job reintroducing Mexican-American cuisine.
• Big Rosa's Family - A brand mentioned as having done a great job reintroducing Mexican-American cuisine.
• Sriracha - Mentioned as an example of a dominant condiment brand.
• Minimal Impact Cruises - Heather Thorkelson's company, offering sustainable polar voyages.
• Polar Tracks Expeditions - Heather Thorkelson's mother company.
• Sustainable expedition cruise vessel with solar sails and electric propulsion - The unique ship being built for Minimal Impact Cruises.
• Zero waste at sea policy - A feature of the Minimal Impact Cruises vessel.
• 90% more carbon neutral than other vessels - A claimed environmental benefit of the Minimal Impact Cruises vessel.
• Private charters - Offered by Minimal Impact Cruises.
• Northern Norway, Svalbard, Greenland - Destinations for Minimal Impact Cruises.
• Euros - Currency used for pricing Minimal Impact Cruises.
• Blue Planet Voyages / Blue Planet Journey - Potential names considered for Heather Thorkelson's company.
• Kong's Screen Printing - Ryan Burkhart's company, specializing in custom apparel and promotional items.
• Custom apparel and promotional items - The products manufactured by Kong's Screen Printing.
• Textile that can be worn - The range of items Kong's Screen Printing can print on.
• Concierge or Sherpa approach to customer service - How Kong's Screen Printing describes its service model.
• Marketing and advertising - Something Kong's Screen Printing has not done until recently.
• Outbound salesperson - Mentioned as a role Kong's Screen Printing has tried to implement.
• Brand Bible / Employee Handbook - Suggested as a tool for Kong's Screen Printing to maintain its culture.
• Focus groups - Mentioned by Tariq Farid in relation to the early days of Edible Arrangements.
• The E-Myth Revisited - Mentioned by Tariq Farid as a concept he learned later in his career.
• Focus on tasting the product and customer reaction ("wow") - Advice from Tariq Farid on prioritizing product quality and customer experience.
• 10-year journey - Advice from Tariq Farid on the timeframe for dedicated leadership.