Build Trust: Wikipedia's Blueprint for Organizational Success

Resources

Books

• "The Seven Rules of Trust: A Blueprint for Building Things That Last" by Jimmy Wales - This book provides advice for leaders on how to foster a trusting culture internally and externally.

Research & Studies

• Edelman Trust Barometer Survey - This survey shows a decline in trust across society, including in business, journalism, and politics, over the past 20 years.
• Pew study - This study indicated that while Wikipedia appears more often in AI summaries than traditional search results, users click through less often.

People Mentioned

• Jimmy Wales (Wikipedia Co-founder) - The guest and co-founder of Wikipedia, discussing trust, Wikipedia's principles, and his new book.
• Francis Fry (Academic at Harvard) - Quoted for her perspective that trust can be rebuilt even after it has been lost.

Organizations & Institutions

• Wikipedia - The online crowdsourced encyclopedia discussed as an example of building trust and creating a positive online presence.
• Wikimedia Foundation - The charity that owns and operates Wikipedia, focused on maintaining its values of quality and community.
• Edelman - Mentioned in relation to their Trust Barometer Survey.
• Harvard Business Review (HBR) - The publication behind the podcast and IdeaCast.
• Goldman Sachs - Mentioned in relation to their "Markets" podcast.

Websites & Online Resources

• Wikipedia (wikipedia.org) - The primary subject of the discussion, used as a case study for building trust.
• Reddit - Mentioned as a platform where people are generous with their time and helpful to others.
• Facebook - Discussed in the context of connecting people and its problems with toxicity and content.
• Twitter - Mentioned as a platform where people can be overly aggressive, contrasting with more collaborative online spaces.
• HBR.org - The website for Harvard Business Review, where listeners can subscribe.

Other Resources

• AI search - Discussed as a new way people perceive information, its potential impact on Wikipedia, and its current limitations like hallucination.
• Clickbait headlines - Discussed as a practice in online journalism that can undermine long-term business health and reader trust.
• Free webmail accounts - An idea that was considered and rejected for Wikipedia as it did not align with its core purpose.
• Pride week t-shirts - Used as an example of a business decision that can build trust with one group of customers while potentially eroding it with another.
• Swastika t-shirts - Used as an example of a boundary that businesses should not cross, even if a small group desires such items.
• Gay character in a movie - Used as an example of a decision that a business might make, accepting that it could alienate some customers but be worthwhile.
• Religious t-shirts - Mentioned as something a retailer might also sell, alongside Pride week t-shirts, to navigate different customer bases.
• Obamacare - Mentioned as an example of a topic where the speaker would not feel empowered to give an opinion due to lack of expertise, contrasting with internet policy.
• Internet policy - Mentioned as an area where the speaker feels empowered to offer opinions.
• Free speech forum - Contrasted with Wikipedia's purpose, highlighting that Wikipedia is not intended as a platform for general debate or personal attacks.
• AI summaries - Discussed in relation to their impact on Wikipedia traffic and user engagement.
• Large Language Models (LLMs) - Discussed as technology that could potentially assist Wikipedia's community in summarizing discussions and improving transparency.
• Talk logs on Wikipedia - Cited as an example of Wikipedia's transparency, where decisions and discussions are recorded.
• User talk pages on Wikipedia - Mentioned as a place where discussions about decisions are held.
• Wiktionary - An affiliated project of Wikipedia, a dictionary.
• Wikibooks - An affiliated project of Wikipedia, for books.
• D.E.E.L. dot com - A website for a payroll and HR platform.
• Okta - A company offering identity security.