Ubiquitous GPS Diminishes Innate Navigation, Cognitive Function
TL;DR
- Google Maps' ubiquity has potentially atrophied the hippocampus, the brain region responsible for spatial navigation and memory, leading to a decline in innate navigational skills and a potential increased risk of dementia.
- Reliance on GPS tools like Google Maps can diminish users' ability to orient themselves and determine cardinal directions, creating a dependency that leaves them vulnerable if technology fails or batteries deplete.
- Google Maps' commercial model prioritizes advertising and business visibility, potentially shaping user perception and limiting exposure to diverse mapping perspectives, thereby homogenizing the representation of geographic space globally.
- The shift to digital navigation means users no longer need to learn street names or spatial layouts, leading to a generation less familiar with their local environments and potentially impacting cognitive development.
- Google Maps' ability to provide real-time, updated satellite imagery proved critical during Hurricane Katrina, offering vital information for assessing damage and planning recovery when traditional communication and infrastructure failed.
- The development of Google Maps in India highlighted the importance of landmark-based navigation, demonstrating how localized, context-specific data can overcome the limitations of standardized street naming conventions.
- Diversifying digital map usage, such as employing OpenStreetMap, offers a more transparent, crowdsourced alternative to commercial platforms, preserving a wider range of geographic representation and user control.
Deep Dive
Google Maps, now approaching its 20th anniversary, has become an indispensable tool that has fundamentally reshaped our relationship with geography and navigation. While its capabilities have enabled remarkable feats, such as providing crucial situational awareness during Hurricane Katrina, its pervasive influence raises profound questions about our collective sense of direction and potential cognitive implications.
The immediate post-Katrina period highlighted Google Maps and Google Earth's utility as vital information conduits when traditional communication channels failed. For individuals like Scooter, Wayne, and Laurene, these platforms offered a critical, albeit limited, view of devastated landscapes. Satellite imagery provided a means to assess damage, plan returns, and begin the arduous process of recovery, offering a semblance of agency in a chaotic environment. This early use case demonstrated the power of digital mapping to fill knowledge vacuums during crises.
However, the increasing reliance on these tools has generated significant second-order consequences. The "Map Men," comedians and geographers Mark Cooper-Jones and Jay Foreman, argue that the ubiquity of GPS and self-updating maps may be diminishing our innate navigational skills. By continuously relying on the "blue dot" to orient us, the hippocampus--the brain region responsible for spatial memory--is engaged less frequently. This reduced cognitive engagement could have long-term implications, potentially contributing to memory issues and even increasing the risk of dementia. The experience of London taxi drivers, who develop enlarged hippocampi through rigorous spatial learning, serves as a powerful example of the "use it or lose it" principle for navigational capabilities.
Furthermore, Google Maps operates as a commercial entity, prioritizing advertising and business visibility. This creates a curated, and potentially biased, view of the world. The platform's data collection practices and its dominant role in digital mapping mean that a single for-profit company wields significant control over how we perceive and interact with our physical surroundings. This consolidation can lead to a homogenization of mapping experiences, reducing the likelihood of encountering diverse or unexpected perspectives on familiar places.
In light of these implications, the Map Men suggest conscious choices to mitigate these effects. This includes occasionally turning off location services to force personal orientation and spatial reasoning, exploring alternative mapping platforms like the crowdsourced OpenStreetMap, or even intentionally getting lost to foster a deeper connection with geography and develop a more robust sense of place. The core insight is that while Google Maps offers unparalleled convenience, a deliberate effort is required to maintain our spatial awareness and cognitive engagement with the world.
Action Items
- Audit 5-10 core navigation features: Identify potential over-reliance on GPS and assess impact on spatial memory and cognitive function.
- Implement location services opt-out: For 3-5 internal tools, allow users to disable automatic location tracking to encourage manual map orientation.
- Diversify digital map usage: For 2-3 projects, explore and integrate OpenStreetMap data to reduce reliance on a single commercial provider.
- Measure user navigation behavior: Track 5-10 instances of users relying solely on GPS turn-by-turn directions versus manual map interpretation.
- Develop landmark-based navigation guidelines: For 3-5 internal mapping projects, document best practices for incorporating prominent local landmarks.
Key Quotes
"my neighbor called us and said you can look on google earth my mom heard through the grapevine that uh google earth was updating photos basically as often as they could after a storm like that everybody is looking for answers and they're looking for answers right away and so google maps and google earth and that satellite view was something that we used to sort of help fill that vacuum"
This quote highlights how Google Earth and Google Maps provided a crucial source of information during the chaotic aftermath of Hurricane Katrina. Laurene explains that in the absence of immediate, on-the-ground updates, these tools offered a way to find answers and fill a knowledge vacuum for those desperate for information about their homes and communities.
"but also there was a sort of routine to it so you would describe where you were going you would give them an direction but at the end of it you would say if you see this you have gone too far so there's a confirmation element to the process of navigating which they built into the system that they rolled out in india"
The Map Men, Jay Foreman and Mark Cooper-Jones, describe a key insight gained from studying navigation in India. They explain that instead of relying solely on street names, which are often absent, the system developed for India incorporated landmark-based directions and confirmation cues to help users orient themselves. This demonstrates an adaptive approach to mapping based on local context.
"no one does that anymore no one does that anymore because no one has to do that anymore the introduction of location services means that we don't have to find our starting location on a map the map knows where we are and it shows it knows with that little blue dot simple yet sacred the center of our own little navigational universe"
Mark Cooper-Jones points out how modern location services have fundamentally changed our relationship with maps. He explains that the ubiquitous "blue dot" on digital maps eliminates the need for users to manually locate themselves, centralizing the navigational experience around the device rather than the user's own spatial awareness. This shift, while convenient, has implications for our innate navigational skills.
"there's actually some studies that have been done that show that these days the hippocampus the part of the brain that deals with spatial areas and the memories is not being used as much because we're not using our brains to navigate the way that we used to before gps didn't just make it easier they they did it for us"
Jay Foreman discusses the potential cognitive impact of relying heavily on GPS. He references studies suggesting that the hippocampus, crucial for spatial memory, may be underutilized due to the reduced need for active navigation. This implies that constant reliance on GPS could affect our brains' ability to form and recall spatial information.
"it's a commercial map it's about his cafes his restaurants his this airport his this thing you might want to buy you know that's its model it's google maps is about advertising things to you it's about people paying it's about businesses paying to be on there and to get visibility and it's worth remembering that google owns all of the data it collects"
Mark Cooper-Jones raises concerns about the commercial nature of Google Maps. He explains that as a for-profit entity, Google Maps prioritizes advertising and business visibility, controlling the data it collects. This commercial model means users are interacting with a platform designed to promote services and products, rather than a purely objective representation of geography.
"and so ben i think we got to do that i think we just got to go get lost no my precious so we've been given a destination by some of our colleagues here at wbur and our goal is to go find it without using a map"
The podcast hosts, Ben Brock Johnson and Amory Siverson, conclude by embracing the idea of intentionally getting lost. They set out on a challenge to find a specific destination without using a map, suggesting that this act of deliberate disorientation can be an enjoyable and insightful way to re-engage with our sense of place and navigation. This highlights a counterpoint to the pervasive reliance on digital navigation tools.
Resources
External Resources
Books
- "This Way Up: When Maps Go Wrong (And Why It Matters)" by Map Men - Mentioned as their new book discussing map-related issues.
Articles & Papers
- "Lost without you: 20 years of finding (losing?) our way with Google Maps" (Endless Thread) - The episode itself, discussing the history and impact of Google Maps.
People
- Map Men - Creators of a YouTube series and book about maps.
- Olga Kristolova - Suggested researchers travel to India to understand navigation methods for Google Maps.
- Mark Cooper Jones - Former geography teacher and co-author of "This Way Up."
- Jay Foreman - Comedian and co-author of "This Way Up."
Organizations & Institutions
- Google Maps - A tool discussed for its role in navigation, disaster response, and its impact on spatial memory.
- Google Earth - A tool discussed for its role in navigation, disaster response, and its impact on spatial memory.
- NASA - Provided aerial images used for Google Maps and Google Earth updates after Hurricane Katrina.
- NOAA (National Oceanic and Atmospheric Administration) - Provided aerial images used for Google Maps and Google Earth updates after Hurricane Katrina.
- YouTube - Mentioned as a platform that changed how people consumed content.
- Facebook - Mentioned as a platform where people passed tips and information.
- Instagram - Mentioned as a platform that may use OpenStreetMap data.
- Apple Maps - Mentioned as an alternative mapping service, with the majority of its data coming from OpenStreetMap.
- WBUR - The production entity for the podcast Endless Thread.
- The Mirotra Institute at BU Questrom School of Business - Sponsor of the podcast "Is Business Broken."
- OpenStreetMap - A non-profit, crowdsourced mapping project.
- Strava - An outdoorsy app that may use OpenStreetMap data.
- AllTrails - An outdoorsy app that may use OpenStreetMap data.
Websites & Online Resources
- blinds.com - Mentioned as a sponsor with a discount offer.
- isbusinessbroken.com - Mentioned as the website for the podcast "Is Business Broken."
- ibms.bu.edu - Mentioned as the website for the Mirotra Institute for Business Markets and Society.
- reddit.com - Mentioned as a source for user stories.
- nola.com - Mentioned as a place where people passed tips and information.
Other Resources
- Hurricane Katrina - A major storm discussed for its impact and how Google Maps/Earth was used in its aftermath.
- The Knowledge - A rigorous study and test for London taxi drivers to learn routes.