Cinematic Storytelling for Mid-Funnel Brand Growth - Episode Hero Image

Cinematic Storytelling for Mid-Funnel Brand Growth

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Original Title:

Resources

Resources & Recommendations

Books

  • "Feel Think Do" - This psychological framework is mentioned as a process people go through to make a purchase decision, starting with emotion, then thought, and finally action.

Videos & Documentaries

  • Zion - A documentary film produced by Bindery about a high school wrestler born without the lower half of his body. It premiered at Sundance, was sold to Netflix, and won Emmy awards, inspiring viewers with the protagonist's tenacity and overcoming adversity.

Organizations & Institutions

  • Sundance - A renowned film festival where Bindery's documentary "Zion" premiered.
  • Tribeca - A film festival where Bindery's work has premiered.
  • South by Southwest - A conference and festival where Bindery's work has premiered.
  • Netflix - The streaming service that acquired Bindery's documentary "Zion."

Websites & Online Resources

  • Bindery.co (bindery.co) - The official website for Bindery, where listeners can find out more about their work and services.

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