China's Strategic Trade, Soft Power Gains Undermine US Position
TL;DR
- China's strategic focus on trade imbalances over security issues like Taiwan and South China Sea represents a win, positioning them comfortably in discussions with the Trump administration.
- China's aggressive stance and adherence to its strategy against the Trump administration has accrued significant leverage, improving their position for future negotiations.
- The Trump administration's rollback of export controls on advanced technologies to China represents a substantial win for China, undermining long-term US competitive advantage.
- China's cultural exports, like the animated film Ne Zha 2 and the game Black Myth: Wukong, are breaking through due to creators absorbing foreign culture and increased funding.
- China's strategy to keep Trump invested in diplomatic processes aims to leverage his desire for a deal as the midterm elections approach, increasing their negotiating power.
- China's cultural products, particularly those geared towards children like Labubu dolls and animated films, offer a safer avenue for export, avoiding content restrictions.
- The Chinese Communist Party's shift towards prioritizing cultural products and soft power, alongside manufacturing and EVs, indicates a strategic investment in global influence.
Deep Dive
China has effectively navigated trade disputes and geopolitical competition with the United States, demonstrating a strategic long-term approach that has yielded significant advantages. This success is compounded by a burgeoning cultural influence, as Chinese creative products gain traction globally, shifting perceptions and enhancing China's soft power.
The trade war initiated by the Trump administration, characterized by escalating tariffs, ultimately resulted in a return to the status quo ante, with China largely preserving its economic position. This outcome was facilitated by China's ability to narrow the focus of negotiations to specific trade imbalances and select sectors, diverting attention from broader security concerns like the South China Sea and Taiwan. While the Biden administration attempted to tighten export controls on advanced technology, China strategically prepared for the return of a Trump administration, aiming to get Washington "out of their way" and allow for continued domestic growth. This strategic patience allowed China to accrue leverage, particularly as the U.S. political calendar, specifically upcoming midterm elections, became a factor, creating an incentive for the Trump administration to pursue a deal.
Beyond economic and geopolitical maneuvers, China's cultural exports are experiencing a notable surge, enhancing its global soft power. Products like the "ugly-cute" Labubu dolls, produced by Pop Mart, and animated films such as Ne Zha 2, which retells traditional Chinese myths, have achieved significant domestic and growing international success. The video game Black Myth: Wukong, also based on Chinese mythology, has garnered substantial hype, even driving tourism to its settings within China. This cultural breakthrough is attributed to a generation of Chinese creators in their late 30s and early 40s who, having accessed foreign ideas during a more open internet period, now blend these influences with domestic creativity. Furthermore, increased funding from the Communist Party for cultural products, alongside a cautious approach to controversial content due to strict regulations, has created a safer environment for these exports to flourish, particularly in child-focused entertainment.
The implication of this dual success in hard and soft power is a strengthened global position for China. By effectively managing trade disputes and fostering a growing cultural appeal, China is not only advancing its economic development but also subtly reshaping global perceptions. This suggests a future where China's influence is increasingly multifaceted, extending beyond economic might to cultural resonance, potentially altering international consumer preferences and fostering a more favorable view of Chinese products and creativity.
Action Items
- Audit cultural export strategy: Identify 3-5 product categories (e.g., animated film, video games, consumer goods) showing growth potential for international markets.
- Create funding framework: Define criteria for allocating investment to emerging Chinese cultural creators and companies, prioritizing those with international appeal.
- Analyze regulatory impact: Document 3-5 examples of how Chinese content regulations hinder or shape cultural export development for foreign audiences.
- Track tourism impact: Measure visitor numbers to regions featured in popular Chinese cultural products (e.g., Black Myth: Wukong) to quantify economic spillover.
- Develop risk mitigation plan: Outline procedures for managing potential "state cancellations" of artists or content, focusing on maintaining brand continuity.
Key Quotes
"We've basically come full circle at the end of this trade war, right? We are back to status quo ante. We're basically in the same position, more or less, where we were with China a year ago. And I think what the Chinese have successfully done over time is whittle down the conversation with the Trump administration so that we are talking instead about the trade imbalances instead of over China's overcapacity, never mind the whole suite of security issues like South China Sea and Taiwan."
John Zin argues that China has effectively managed the trade war narrative with the Trump administration. Zin explains that China has shifted the focus from critical issues like overcapacity and security concerns to more manageable topics such as trade imbalances. This strategic redirection, according to Zin, has placed China in a more advantageous position in its discussions with the U.S. administration.
"The relationship was at a relative high point for this period over the last 10 years or so of more overt and intense competition, right? The two presidents met in Peru and, uh, so, you know, our two countries cannot let any of this competition veer into conflict. There was, you know, some limited cooperation underway on issues like fentanyl, which of course is a concern of the Trump administration."
John Zin describes the state of U.S.-China relations prior to the Trump administration's return. Zin highlights that the relationship was characterized by significant competition but also maintained a level of cooperation on critical issues like fentanyl. This period, according to Zin, demonstrated that areas of agreement could still be found between the two nations despite their broader competitive stance.
"And what we saw from the Chinese side was not just responding, I think, more briskly than they had responded earlier in the administration, but more substantively as well. And I think what they were trying to do was gear up for the return of the Trump administration and for Trump 2.0."
John Zin observes China's reaction to the Biden administration's actions, particularly regarding export controls. Zin notes that China's responses became more rapid and substantial as the administration tightened controls on advanced semiconductors. According to Zin, this heightened responsiveness was a strategic move by China to prepare for the anticipated return of a Trump administration.
"Yeah, I think their primary objective was to get the Trump administration to back off. And I think what China really wants from us is for us to get out of their way and to not slow down their own growth and development."
John Zin explains China's main goal concerning the Trump administration. Zin states that China's primary objective was to have the Trump administration reduce its pressure and interference. According to Zin, China's fundamental desire is for the U.S. to allow its economic growth and development to proceed unimpeded.
"And what was really striking to me talking to both, you know, senior Chinese officials and to the business community across China is that they seemed emotionally prepared for this. There wasn't really kind of the anger or anxiety that I had expected to see and feel."
John Zin shares his observations from China during the imposition of tariffs. Zin found it striking that both senior Chinese officials and the business community appeared emotionally prepared for the tariffs. According to Zin, this lack of expected anger or anxiety suggested a level of resilience or pre-existing strategy within China to handle such economic measures.
"So I've kind of narrowed it down to two really important things. One is that a lot of the creators behind these things are in their late 30s or early 40s. And they're people that went to university in China just as the education system was changing, that a lot more students were going to school at the time. And crucially, it's a time when the internet was relatively free. It was quite easy to get online and look at foreign websites. So it's a group of people that had access to a lot of foreign ideas. I think they absorbed a lot of foreign culture. That's one thing."
Don Weinland identifies a key factor behind China's emerging cultural exports. Weinland points to the creators, who are often in their late 30s or early 40s, having experienced a period of educational expansion and relatively free internet access during their university years. Weinland explains that this allowed them to absorb foreign ideas and culture, contributing to their creative output.
Resources
External Resources
Books
- "How Xi as in Xi Jinping China's Leader Played Trump" by John Zin - Mentioned as a piece that analyzes China's strategy in trade negotiations with the Trump administration.
Articles & Papers
- "How Xi as in Xi Jinping China's Leader Played Trump" (Foreign Affairs) - Discussed as a piece written by John Zin that analyzes China's strategy in trade negotiations with the Trump administration.
People
- John Zin - China analyst at Brookings Institution, formerly with the CIA and National Security Council, author of a piece on China's strategy with Trump.
- Xi Jinping - China's leader, mentioned in relation to the trade war and negotiations with the Trump administration.
- Maduro - Mentioned in the context of Venezuela's political situation.
- Trump - Mentioned extensively in relation to trade wars, negotiations, and potential future policies concerning China and other adversaries.
- George W. Bush - Mentioned in relation to John Zin's past work.
- Biden - Mentioned in relation to export controls on China and past US-China relations.
- Scott Bessent - US Treasury Secretary, mentioned as stating a trade deal framework with China.
- Nyesha Chutal - Mentioned as a user of Bombas socks.
- Ariana Aspuru - Producer of Today Explained.
- Jolie Myers - Editor of Today Explained.
- David Tadeshi - Engineer for Today Explained.
- Patrick Boyd - Engineer for Today Explained.
- Andrea Lopez Cruzado - Fact checker for Today Explained.
- Don Weinland - The Economist's China Business and Finance Editor.
Organizations & Institutions
- Brookings Institution - Affiliation of John Zin.
- CIA - Former employer of John Zin.
- National Security Council - Former employer of John Zin.
- Sequoia Capital - Sponsor of the podcast "Crucible Moments."
- Palo Alto Networks - Mentioned in relation to "Crucible Moments."
- Thumbtack - Sponsor mentioned for home projects.
- Vox - Mentioned as the producer of Today Explained.
- The Economist - Publication where Don Weinland is an editor.
- Communist Party - Mentioned in relation to China's priorities and regulations on cultural products.
Websites & Online Resources
- cruciblemoments.com - Website for the podcast "Crucible Moments."
- joindeleteme.com - Website for Delete Me, a data removal service.
- rubrik.com - Website for Rubrik Agent Cloud.
- bombas.com/explained - Website for Bombas with a special offer.
Podcasts & Audio
- Crucible Moments - Podcast from Sequoia Capital.
- Today Explained - The podcast featuring the discussion.
Other Resources
- Labubu - A type of doll from Pop Mart, mentioned as a cultural export and collector's item.
- Pop Mart - Company that produces Labubu dolls, mentioned as a successful cultural export.
- Blind Boxes - A type of packaging for collectible items like Labubu dolls.
- Tariffs - Mentioned extensively in the context of US-China trade relations.
- Rare Earth Elements - Mentioned as a strategic resource China can control.
- Decoupling - Mentioned as a potential economic strategy regarding China.
- Wuhan - Mentioned as a location in China.
- Ne Zha 2 - An animated Chinese film discussed as a cultural export success.
- Black Myth Wukong - A video game based on Chinese myth, discussed as a cultural export.
- Bubble Tea Chains - Mentioned as a Chinese product with growing presence in America.
- Fentanyl - Mentioned as an issue for potential US-China cooperation.
- Export Controls - Mentioned in relation to US policy on China.
- Technology Controls - Mentioned in relation to US policy on China.
- Semiconductors - Mentioned in relation to US export restrictions on China.
- Midterm Elections - Mentioned as a factor influencing China's strategy with the Trump administration.
- National Security Strategy - Mentioned in relation to the US approach to China.
- WTO (World Trade Organization) - Mentioned in historical context of China's economic integration.
- Soft Power - Discussed as a growing aspect of China's global influence through cultural exports.
- Cultural Exports - Discussed as an area where China is seeing increased success.
- AI Agents - Mentioned in relation to Rubrik Agent Cloud.
- Sport Socks - Mentioned in relation to Bombas.
- Base Layers - Mentioned in relation to Bombas.
- Underwear - Mentioned in relation to Bombas.
- T-shirts - Mentioned in relation to Bombas.