OpenAI Skills, Face Yoga Apps, Last 20 Service, Viral App Launch
TL;DR
- OpenAI's launch of "Skills" for Codex enables reusable, consistent workflows by packaging instructions and scripts, making agent-based AI tasks more scalable and reliable for specific applications.
- The distinction between "skills" (playbooks), "sub-agents" (parallel worker instances), and "MCPs" (tool access plugs) provides a foundational mental model for understanding and utilizing advanced AI agent capabilities.
- Face yoga represents a growing sub-niche with significant app potential, offering opportunities for monetization through guided routines, specialized programs, and content-driven growth strategies.
- A "Last 20" service, matching non-developers with experts for 15-minute screen-share sessions, addresses the common pain point of being stuck at 80% completion on coding projects.
- Viral app validation prioritizes visually obvious, easily explainable concepts that tap into fundamental human insecurities, facilitating organic growth through social media content.
- A six-step framework for mobile app launch emphasizes warming up social accounts, designing for visual appeal and simplicity, rapid MVP development, consistent content posting, community building, and a hard paywall launch.
Deep Dive
OpenAI's recent launch of "Skills" for Codex represents a significant, yet under-discussed, advancement in making AI models more reliable and reusable for complex tasks. This innovation, building on existing agent standards, allows for the packaging of repeatable workflows, thereby enhancing consistency and scalability. This development is crucial for organizations aiming to integrate AI effectively, as it moves beyond ad-hoc interactions to structured, predictable AI operations, paving the way for more robust AI-powered applications and workflows in the near future.
The core of this advancement lies in the distinction between "Skills," "Sub-Agents," and "MCPs." A "Skill" acts as a reusable playbook, defining specific instructions and resources for an AI model like Codex to follow, ensuring consistent output for tasks such as analyzing spreadsheets or drafting emails in a particular voice. This contrasts with "Sub-Agents," which are essentially multiple instances of the AI model working in parallel on different parts of a larger task, like writing code, testing it, and documenting it simultaneously. "MCPs" (Multi-functional Control Processors) serve as universal connectors, enabling AI models to interact with external tools and systems, such as updating tickets in a project management system. Understanding this taxonomy is vital for leveraging AI's full potential, as it clarifies how complex operations can be broken down and managed effectively.
Beyond AI advancements, a notable trend with clear app potential is "Face Yoga." This practice, involving facial exercises, massage, and stretches, aims to tone facial muscles, potentially reducing signs of aging and improving facial definition, much like traditional yoga benefits the body. The trend shows significant search volume and relatively low competition, presenting an opportunity for apps offering guided routines, specialized programs like jawline trainers or face-slimming exercises, and content-driven growth strategies. This niche taps into a desire for natural, holistic approaches to appearance and wellness, mirroring the success of broader wellness app categories.
For personal productivity, the "Things" to-do app is recommended for its simplicity and focus, offering a clear structure of "Today," "Upcoming," and "Someday" without a monthly fee. While it lacks advanced AI features, its straightforward design makes it a powerful tool for individuals managing multiple projects and seeking to maintain focus without the complexity of comprehensive productivity systems.
A compelling startup idea emerges from the common frustration of non-developers being stuck at "80% done" with AI-powered development tools like Cursor or Replit. The concept, "Last 20," proposes a marketplace connecting these builders with experts who have overcome similar specific roadblocks. This service would offer quick, 15-minute screen-sharing sessions to resolve the final 20% of a project, functioning as a "phone-a-friend" for developers. The model could operate on a per-session fee or a subscription basis for agencies, with the marketplace taking a commission. This addresses a significant pain point for a growing number of "vibe coders" and aligns with the increasing demand for AI-assisted development and specialized expertise.
Finally, a practical framework for launching a successful mobile app in 2026 emphasizes viral validation. This six-step process begins with warming up social media accounts to avoid shadow bans, followed by designing an app that is visually compelling, easily explainable in three words, and addresses a fundamental human insecurity. The next steps involve building a minimalist MVP quickly, posting daily content to achieve viral reach, cultivating a community around the product before launch, and finally, launching with a clear monetization strategy and continuing content creation. This approach prioritizes organic growth and community building, aiming to convert early interest into a sustainable user base.
Action Items
- Audit OpenAI Skills: Evaluate 5-10 core workflows for consistency and scalability improvements using the agent skills IO standard.
- Create Face Yoga App Prototype: Design a visually obvious MVP for facial exercises, targeting insecurity-driven outcomes (e.g., face slimming) within a 2-week sprint.
- Implement "Last 20" Marketplace: Build a platform matching non-developers with experts for 15-minute screen-share sessions to resolve coding roadblocks.
- Draft Viral Validation Framework: Document a 6-step process for app launch, including account warm-up, MVP build (3 days), daily posting (30 days), and community building.
Key Quotes
"what's really cool is they're just following the agent skills io standard the one uh by anthropic a skill is just a folder basically an md uh skill md file for instructions and metadata um and all of a sudden your chatgpt and codex has just become a lot more valuable"
The author explains that OpenAI's new "Skills" feature for Codex is valuable because it adopts an existing standard, making ChatGPT and Codex more useful. This indicates a move towards greater reusability and integration within AI models.
"a skill is like a written guide that tells you know claude or you know codex or chatgpt exactly how to do a specific task for example analyze spreadsheets this way or write emails in this voice or design uh you know design the interface like this so you can basically call and reuse the same skill again"
The author clarifies that a "skill" acts as a reusable instruction set for AI models, enabling consistent performance on specific tasks. This allows users to define and apply specialized knowledge or workflows repeatedly.
"so what is a sub agent well a sub agent is making a few extra copies of you know the llm that you're using you know claude or or codex or chatgpt each with its own job such as you review the code you write tests you update docs the main the main llm can hand out pieces of a big task to help these workers so work happens in parallel and stays organized"
The author distinguishes "sub-agents" from "skills" by explaining that sub-agents are multiple instances of an AI model, each assigned a specific part of a larger task. This parallel processing approach allows for more efficient and organized completion of complex jobs.
"and an mcp is just a universal power plug that lets the llm access other tools like we saw that you know it's going to update your linear tickets well it needs access to that and that's through mcps"
The author defines an "MCP" as a crucial component that grants AI models the ability to interact with external tools and systems. This "power plug" functionality is essential for AI to perform actions beyond its internal processing, such as updating tickets in a project management system.
"the trend that i've been hearing about um is is something called face yoga don't know if you've heard about it but uh if you go i'm going to go on to idea browser and just check the trend face yoga you know i'm sure you've heard of yoga obviously um but people are certain you know doing these like face yoga techniques to to get slimmer faces"
The author introduces "face yoga" as a trending niche with significant business potential, drawing a parallel to the success of general yoga apps. This highlights an emerging market opportunity for specialized wellness applications.
"the startup idea of today is is one um that was on the like you know here you can check here every day for the last 24 days we've been giving here's the transcription of the audio with paragraph breaks here's day 22 i'll include the link in the show notes if you want to you get these ideas for free you just gotta claim them so today's idea i really like it says call an expert service for non developers stuck at 80 done"
The author presents a startup idea called "Last 20," which aims to connect non-developers who are nearly finished with a project with experts who can help them overcome the final hurdles. This addresses a common pain point for builders using AI tools.
Resources
External Resources
Books
- "Skills" by OpenAI - Mentioned as a reusable bundle of instructions, scripts, and resources for Codex to complete specific tasks.
Tools & Software
- Things - Recommended as a simple to-do list app with "Today," "Upcoming," and "Someday" categories, without a monthly fee.
- Cursor - Mentioned as a tool for building AI applications and as a platform where users can get help with specific coding issues.
- Replit - Mentioned as a platform for building AI applications and as a platform where users can get help with specific coding issues.
- V0 - Mentioned as a tool for building AI applications and as a platform where users can get help with specific coding issues.
- Rork - Mentioned as a mobile app builder for creating MVPs.
- Anything - Mentioned as a mobile app builder for creating MVPs.
- Superwall - Mentioned as a tool for implementing a hard paywall upon app launch.
Articles & Papers
- agent skills io standard (Anthropic) - Referenced as the standard followed by OpenAI for Skills.
- agent skills io - Mentioned as a resource that explains agent skills.
- github - Mentioned as a source for example skills.
People
- Greg Isenberg - Host of The Startup Ideas Podcast.
Organizations & Institutions
- OpenAI - Launched Skills for Codex, making it more reusable and consistent.
- Anthropic - Known for its Claude skills.
- Cultured Code - The company that develops the "Things" to-do app.
Websites & Online Resources
- ideabrowser.com - Mentioned as a tool to find startup ideas and trends, specifically for checking the "Face Yoga" trend.
- **latecheckout.agency/ ** - Mentioned as a resource for building future products with AI and apps.
- thevibemarketer.com/ - Mentioned as a resource for people interested in vibe marketing and marketing with AI.
- twitter.com/gregisenberg - Greg Isenberg's X/Twitter profile.
- instagram.com/gregisenberg/ - Greg Isenberg's Instagram profile.
- linkedin.com/in/gisenberg/ - Greg Isenberg's LinkedIn profile.
Other Resources
- Skills (for Codex/ChatGPT) - Reusable bundles of instructions, scripts, and resources that make AI models more consistent and scalable.
- Sub-agent - Extra instances of an LLM that handle parts of a large task in parallel.
- MCP (Model Access Plug) - A universal power plug that allows LLMs to access external tools.
- Face Yoga - A niche trend involving facial exercises, stretches, and massage to tone facial muscles, with app potential.
- Last 20 - A startup idea for a call-an-expert service for non-developers stuck at 80% completion of their projects.
- Viral Mobile App Framework - A 6-step process for going from idea to viral validation to mobile app launch.
- Vibe Coder - A term used to describe individuals building applications using AI tools.
- AI Project Roadblock Guide - A lead magnet for the "Last 20" startup idea.
- Builder - An Instagram account that shared the 6-step playbook for viral validation.